no way that you can really deal with each one of

them personally. That is where an autoresponder

comes in.

Customer service with autoresponders is quite

simple. When an order is place, an autoresponder

can send out the receipt for the sale, the information

for accessing the product, and a ‘thank you’ email.

This happens whether you are logged in to your

computer or on vacation in an exotic location! But

customer service doesn’t always end right there, and

if you are away from your computer, you may be

letting your customers down!

For instance, an elderly gentleman sees your

product advertised and places an order. Everything

goes through just fine, and he receives the receipt,

the download information, and your ‘thank you’ email.

Your product is an ebook, compiled into a PDF file.

This particular gentleman doesn’t understand what

a PDF file is, and he has no idea what you mean by

‘right click to download.’ He needs additional

customer service for the product that he has

purchased, and there is nobody available to help

him – nobody but an autoresponder.

Set up an additional autoresponder that will send out

a list of frequently asked questions or problems that

deal with customer service or how to access the

product. Also set up a support autoresponder. If he

sends a message to support, he should get an

instant message back letting him know that his

message has been received, and how soon it will be

addressed. This will give him some measure of

comfort, and in most cases, he will wait that

specified period of time for assistance.

However, if he doesn’t know how to download the

product, and he sends a message to support, and

nothing happens, he will most likely become very

dissatisfied in a very short period of time. The

difference between a patient customer and an irate

customer is one simple autoresponder message

that can and should be set up in under five minutes.

Really think your ordering process through, and

consider the potential problems that may occur for

your customers. Get an autoresponder set up to

address those problems, and you will find that your

customers are more satisfied with your products,

and extremely satisfied with your customer service –

all because your autoresponders handle their