Another problem associated with Christmas shopping during big sales is that hesitancy often causes the shopper to miss out on an item. When you are Christmas shopping during a big sale it is important to be slightly impulsive. If you see an item you think you would like to purchase for someone on your Christmas list, you have to either buy it right away or run the risk that it will be gone if you come back later to look for the item. Retailers often put items on sale when they only have a limited quantity of the item in stock and therefore once they sell out the item is gone. So it is important to remember that when you are Christmas shopping during a big sale, you have to make decisions quickly. You need to either decide to purchase an item or completely forget about the item because it will likely be sold soon after you leave the store.