Five Best Practices For Dominating The Search Engines


Getting to the top of search engine results





is crutial to the success of any online enterprise. However,





managing this feat isn't so easily accomplished, and is a





frustration for many online entrepreneurs. Here we've put





together some helpful tips to assist you in your climb to the





top of the search engine mountain.







Keywords:



search engine optimization, SEO, keyword search, website design







Article Body:



It is possible to achieve Page 1 listings on search engines





without ever submitting your website. If you follow the five





best practices for dominating the search engines that are





described in the two parts of this article, then you will





have a good chance of a high listing, although you will have





to adapt the information to suit your own particular website.





The first part, this one, explains the importance of website





design and the use of keywords. The second part will discuss





contextual relevance to the topic, commonly called LSI, the





importance of links to your website and the fact that you





cannot allow your website to remain static. You must keep





updating it.





Before you can apply search engine optimization to your site,





you must understand how search engines view it. Let's discuss





Google, as being representative of a true search engine





rather than a website directory. It is the most used search





engine, and also the one that appears to set the standards





for search and listing criteria.





Google does not list websites, OK? Get that understood right





now. Google lists web pages. Theoretically, ten of your web





pages could monopolize the first page for any particular





search term. This is important because it means that you





should make every single page of your website as attractive





to search engines as possible. However let's consider your





home page as being representative of your website and the





page that Google finds first.





WEBSITE DESIGN IS CRUCIAL





So what are these magical five best practices? The first is





the design of your website. When the search engines check out





your site, they use algorithms, or mathematical formulae,





that apply statistical rules to what they find. These are





commonly called 'crawlers' or 'spiders'. I will use the term





'spiders'. When you design your site, you must make it easy





for spiders to crawl around it.





Spiders are slaves, and follow instructions to the letter.





If you tell it to go to point A, it will go to point A. It





won't wonder if that's the best thing to do - it will go





right there. If it lands at point A and you tell it to go to





point B, it will do that as well. Now, think what that





means. If point A is another page on your website, and point





B is a page on somebody else's website, where does the spider





end up? That's right, you've got it!





When a spider lands on your web page, it does so at the top





left of the first column in the first table. It then crawls





along from left to right until it reaches the end of the





column, then goes to the next column and so on. It then goes





to any nested tables, again from left to right and so on.





Using that information, you can draw a spider's web using





your HTML: spiders are monolingual - they only read HTML,





not Java or Flash or any other script.





Using the information above you should be able to work out a





path on your website that will lead spiders to where you want





them to go. The easier a spider can scuttle round your site





the more pleased it will be with it. However, as hinted





above, don't lead it off your site: it might just stay there!





There are ways to lock certain doors to spiders but that is





for Part 2.





KEYWORDS ARE SPIDER FOOD - DON'T GET THEM FAT!





Do you remember when you were told to use a keyword density





of 1% - 3% on each page? Well forget it! That's nonsense.





First of all let's look at what a keyword is. Have you ever





used Google, or any other search engine, to find some





information? Of course you have ! Did you do what I do, and





think of the best wording you can use in the box to describe





what you want and wonder if these were the best words to use?





You probably did, and like me either got what you wanted or





had to type in something else. Do you know what? Each of the





search terms you used was a 'keyword'. That's right, a





keyword can be a phrase as well as a single word. A keyword,





in fact, is any term that a Google user enters into the





search box hoping to get the information they need.





Therefore, when you are adding keywords to your web pages,





you are adding words or phrases that you hope others are





using to find the information you have on that web page.





Remember that Google lists every web page separately.





What this means is that to maximize the traffic to your web





pages you have to figure out what keywords Google users will





use to find your website. There are tools to help you do





that, such as the free Google Keyword Tool and Digital Point





Keyword Tool, and the paid for Wordtracker. Check them out





and decide what suits you best. Keyword research is a big





subject, far too big for this article, but that is a rough





idea of what is involved.





Use your keyword in your title and heading, once in the first





100 characters in the main body text, and once in the last





paragraph. No more, though you can add it once every 500





words. And that's it. More information on the use of words





that relate to your keywords will be given in Part 2.