Autoresponders

developing an ebook, you may want to start telling

your website visitors and opt-in subscribers about it.

Start building interest; tell them what this product

will do for them, and how soon it will be available.

Do more than build interest by telling them about it.

Use an autoresponder to let them preview your

product! Even though you will be selling the product,

you can allow your potential customers to preview

the information. Have you ever seen previews for

movies that will be playing intheaters soon? It is the

same concept.

Load one chapter of the ebook into an autoresponder,

and put a form on your website where your visitors

can enter their name and email address to receive

the preview chapter free of charge. This gets their

name on your list of potential customer. Each

week, send a reminder email, letting them know how

close the release date is, and what they can expect

from your product – keep building interest and

excitement.

Finally, a couple of days before you are ready to

launch your product offer those that received the

preview the option to buy a pre-release copy. You

canopt to offer a discounted price, or leave the price

as it will be on launch day – the choice is yours.

Take a look at the list of people who signed up to

receive the preview. How many of them are still ‘

subscribed’ to that list? They’ve had the option to

stop receiving notices about your product, but they

chose to keep receiving the information you were

sending. These are highly targeted prospects for

your product. They have already shown you that

they have an interest in your product, and a large

number of those people are simply waiting on the

autoresponder broadcast message that will let

them know that it is time to pick up their copy of

your product!

Isn’t automation a wonderful thing? Using an

autoresponder, you are able to see how much of a

market there is for your product, and build a great

deal of interest in it before it is ever released. This

isthe key to making sales on launch day. Use

autoresponders to build the interest. Get your

prospects excited about what is about to come –

andon launch day, give them what they are waiting

for andwatch the sales pour in!

Golden Rules For the Use of Autoresponders

Autoresponders are a perfect way to increase traffic to your site. They can save many valuable hours by automatically answering emails concerning frequently asked questions about a service or product or by sending a welcome letter to new members of your program. There are many ways that autoresponders can help your business.

Keywords:

autoresponder,how to use,internet marketing

Article Body:

By Michael Hehn

Autoresponders are a perfect way to increase traffic to your site. They can save many valuable hours by automatically answering emails concerning frequently asked questions about a service or product or by sending a welcome letter to new members of your program. There are many ways that autoresponders can help your business. One of the most important is their ability to track the effectiveness of your promotions. Since autoresponders are one of the most popular marketing tools available today, they are being used by a lot of different kinds of business and websites. Some of these take advantage of the system to use the autoresponders in a negative manner. You should be aware of some of the “Golden Rules” when using autoresponders.

Thou Shalt Not Use an Autoresponder Address When Submitting to Search Engines.

Since you will most likely submit your site to search engines such as Google or Yahoo!, directories, classifieds, and free for all sites, you should be made aware of the fact that these sites commonly an autoresponder as well. If you were to use your autoresponder to contact these companies, their autoresponder will reply to yours and so on and so on. Thus creating a cycle of autoresponses that will flood your email box and theirs as well.

Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or Discussion Forums.

Since most of the time an Ezine will send you updates and new information regularly, your auto responder will send them a message each time. In a discussion forum, every person in the discussion forum will receive your auto response. This can be irritating and most of the time you will be unsubscribed. It is often hard for the administrators of the forum or ezine to determine who is using the autoresponse and therefore it is simply common courtesy to never use an autoresponer in this manner.

Thou Shalt Not Use an Autoresponder to Take Advantage Of Unsuspecting Individuals.

Some very unprofessional companies will use autoresponders to respond to an automated message when this is done the address in the “from” field will be
automatically subscribed to their mailing list. This is a extremely un ethical use of autoresponders and those who do it are in jeopardy of creating a very negative image of themselves and their company. Rather than promote their service or business, this usually leads to people becoming very upset and spreading a negative word about your company rather than a good one.

The Internet can be a great place to do business and autoresponders can be an excellent way to save time, however when used in an unprofessional way, they can lead to frustration and aggravation for others. Your company will suffer the loss of much business if you choose to participate in these abusive practices. The appropriate use of auto responders can generate a
large amount of business, while inappropriate use can drive away that business.