Expert Witnesses Shine with Winning Word Selections

A picture may paint a thousand words, but in the expert witness field you still need to find the right words to describe your practice. It may sound easy, but it is not! Even a seasoned writer searches for appropriate language.

Keywords:

Expert Witnesses Shine with Winning Word Selections

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A picture may paint a thousand words, but in the expert witness field you still need to find the right words to describe your practice. It may sound easy, but it is not! Even a seasoned writer searches for appropriate language.

Why is word selection important?

Reason # 1: Attorneys and paralegals find you online by searching on keywords.

Reason # 2: Search engines categorize your website based on Metatags and keyword density.

Reason # 3: Prospects look for certain phrases when they need an expert witness with very specific experience.

Five sources for industry buzz words

Now is a good time to take an inventory of your website and promotional material. If your copy is stale, here are some good places to look for useful ideas to freshen up your own service descriptions.

Monitor competitor sites and maintain a file of “best practices.” Personalize and incorporate the good ideas into your own work to keep your website and printed materials current.

Review websites of law firms that specialize in your area of practice. Read their newsletters, articles and practice descriptions to gather ideas on important words and phrases you can use.

Take notice of the presentations being made at leading industry conferences. You will discover newsworthy subjects described with catchy titles and important keywords.

Visit industry association websites to look for fact sheets, press releases or newsletters that outline current events. Add appropriate keywords to your own website to stay up-to-date.

Explore federal, state and local government agency websites. These can be an excellent reference source for legislation, regulations and enforcement actions.

Read national newspapers, local dailies, state Bar Journals, online legal news sources and trade publications to see how emerging trends and key industry issues are described.

The “Ins” and “Outs” of good copywriting

Lawyers frequently need to know about standards and practices. Identify terms and protocols that are reasonable and customary in your field and include the technical terminology in your service descriptions.

Standards-setting organizations govern best practices in many industries. If you are an expert witness in standards issued by ANSI, JCAHO, IEEE, ISO, UL or the alphabet soup of other organizations, spell out the organization name, include the acronym and specify the standard when you describe your pertinent experience.

Industry metrics frequently guide professionals when they evaluate a situation and determine a recommended course of action. Examples include the Richter earthquake scale, the Saffir-Simpson hurricane scale or the Stanford-Binet IQ scale. You will want to document every scale in your field that you can address in a court of law.

How often have you visited a website that spouts so many generalities that it sounds like “blah, blah, blah, blah, blah”? BORING! Do not let this happen to you. You will not distinguish yourself in a crowded field by relying on general terms like “courteous professional services” or “high quality litigation services.”

Stick to the facts, describe your services thoughtfully and you will be well positioned for enhanced online visibility.

Chronicles of a Marketing Expert – Blogs, RSS, and Podcasting

Emerging technologies like blogs, RSS feeds, or podcasts are quickly becoming the norm. Learn about these technologies and how to use them to increase marketing results.

Keywords:

marketing, Blogs, RSS, Podcasting

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Okay, so you’re a marketing expert but you haven’t yet embraced emerging technologies like blogs, RSS feeds, or podcasts. If you think these technologies are a passing fad, then think again. Today, major businesses and a significant number of marketing professionals are using these tools to influence, persuade, and encourage consumers to take action.

Let’s first begin by defining each technology and providing some information on how marketing professionals are using them.

Blogs - A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photographs, videos or audio. The word blog can also be used as a verb, meaning adding an entry to a blog.

Many marketing experts maintain their own blogs providing commnetary on everything from advertising to online marketing. Additionally, some marketing professionals are partnering with influencial bloggers to support specific products or businesses. This is very similar to an actor’s endorsement of a product or product placement initiative.

RSS - is a family of web feed formats, specified in XML and used for Web syndication. RSS is used by (among other things) news Web sites, weblogs and podcasting. The abbreviation is variously used to refer to the following standards:
• Really Simple Syndication (RSS 2.0)
• Rich Site Summary (RSS 0.91, RSS 1.0)
• RDF Site Summary (RSS 0.9 and 1.0)

Web feeds provide web content or summaries of web content together with links to the full versions of the content, and other metadata. RSS, in particular, delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, web feeds allow a website's frequent readers to track updates on the site using an aggregator.

With the power of RSS, those interested in your content can receive updates regularly. In fact, RSS allows for updates in real time. With the advent of aggregators, individuals can collect relevant information from various sources. When used to inform your prospects, customers, or stakeholders of valuable information, RSS feeds combine convenience with quality. Best of all, it lets the user be proactive and select the specific content he/she is looking for.

Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. The term podcast, like 'radio', can mean both the content and the method of delivery. The host or author of a podcast is often called a podcaster. Podcasters' web sites may also offer direct download or streaming of their files; a podcast however is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds.

Usually a podcast features one type of 'show', with new episodes released either sporadically or at planned intervals such as daily or weekly. In addition, there are podcast networks that feature multiple shows on the same feed.

Those using podcasts successfully are providing audio feeds of “must-have” content for prospects and customers. Some of this content includes radio-type shows where industry experts respond to questions in a question and answer format. Such podcasts provide significant value to customers and give businesses the opportunity to serve as an ongoing resource for their industry.

In combination, Blogs, RSS feeds, and Podcasts can have a significant impact on those you are trying to reach. This is particulary true of today’s generation and part of generation Y. These are individuals who are comfortable with technology and depend on it for their news, information, and knowledge development.

If you are a marketing expert, marketing professional, or simply interested in new ways to communicate to your audience, then start to dable in these new technologies. Not only will they deliver immediate benefit, but they can generate returns over the long term as well.

Forex Expert Advisors--Living Up To The Hype?

Automated Forex Trading Systems Can Help New Traders With Profits

Keywords:

KISS EA,Expert Advisors,Forex EA,Forex Trading,Forex Market,Foreign

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As the Forex market gets more and more attention with the deficit of the dollar looming, so are the Expert Advisors that drive the more powerful players of the Forex game.

Why do 90% of forex traders lose? Traders are humans and like all humans, we suffer from greed. Like all humans, in crucial moments (or market conditions) we lack confidence, we have fear of what might happen and most importantly, we are usually (90% of the time) - inconsistent.

Taking this into consideration, 90% of traders WILL LOSE MONEY IN FOREX. They will consistantly give away their money to the other 10%. This, together with the illusion of

becoming millionaires overnight trading some "guru's" trading system from an ebook, is what keeps the Forex market a great business for Forex brokers and the so called guru's.

An Expert Advisor is a "robot". Robots beat humans at chess and they beat humans at trading. An EA robot will watch the market for you, placing trades under certain

parameters (strategies), avoiding the fear, greed, lack of confidence and inconsistency which characterises most traders.

The Expert Advisor has a plan. It sticks to it no matter what, no matter how ugly or uncertain the market looks. It has no greed and will be running 24 hours a day for you.

Some quick highlights of the Kiss Trading System:

* Requires no technical indicators

* Uses a "Set and Forget" strategy to free up your time

* Makes only 1 trade per day at the same exact time

* Requires only 3 minutes per day (or less)

* Is fully automated with a metatrader Expert Advisor (EA)

* No losing month for over one year

* Averages +75 to +150 pips per month

* Average returns of 5-25% per month

For more information on this topic visit www.ForexPips.net