adictoaloshombres: Identity

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Corporate Identity Management

Keywords:

corporate identity, business management, business competition

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Competition is great in the market world today and in order to get your business noticed, you will need good corporate identity management. You need to bring together all of the good qualities of your company as well as emphasizing what a great benefit your company will be to those who use your services. Good corporate identity management will do just that if handled properly. It will give your business a clear positioning towards your customers and prospective customers as well as your staff, suppliers, authorities, and even your competition. By making your business easily recognizable to those who want what your selling, corporate identity management will also play a key role in the development and maintenance of your business, and keep it running like a well oiled machine. In today's world, we are all bombarded with information, every waking minute. Globalization increases competition, products are interchangeable, and new products come to the market at an ever faster rate. Every business is competing for our attention. Selection of a supplier is not solely based on price or availability anymore; customers have the luxury to choose suppliers they can identify with. That is why your company will need an edge of some kind so that when people decide they need the service that you're offering, either your logo, or a witty saying, will automatically pop into the consumers head, in turn, they will seek you out. However, your business image is not the only thing that will get you noticed. How the press and advertisers perceive your company will rub off on the public also, so you will always need to stay consistent and make a good impression.

Consistency is very important in the business world today, unless you want to loose your business before it even gets off the ground, you can't say one thing then completely do another. In order to ensure consistency in communication, you may need to ask for help from someone who know what their doing when it comes to corporate identity management. There are many good organizations that can help you do just that. They can take your company and create something that will be distributed all over, no matter what you're selling. Another important aspect is that your staff needs to be able to identity with your company's corporate identity so they feel comfortable with it. From your company's reception area, to telephone manners, the design of all printed materials and Web sites, to public relations, every aspect of a business has to breathe its Corporate Identity to be believable and distinguishable. Only then will your business have the chance of being taken seriously in the market, and ultimately to succeed. The primary idea behind a corporate identity program is everything your business does, own, and service it provides, should project a clear idea of what you and your business goals are. A good corporate identity management system works well and keeps the important things on tract.

Business Cards Printing brings out Corporate Identity the Easy Way

Keywords:

Postcard Printing, Business Card Printing, Newsletter Printing Services, Single Sheet Printing, Folder Printing, Poster Printing

Article Body:

Business cards significance in the business industry cannot be over emphasized. In fact, it is the foremost tool used by businessmen and other business enthusiasts for networking their products and services.

We cannot deny the blatant fact that competition nowadays is pretty stiff. Anyone who takes it for granted and not lift a finger to compete will be way left behind. This is the very reason why businessmen and their pools of marketing experts are planning a wise and easy strategy to capture their target market. They are poring over marketing tools and advertisements. They want to conquer the mass media. But what is the easiest way to reach the top? Is it worth spending a lot?

For big companies, spending a big sum is of no worry. Obviously, they have the finances. Networking and marketing are essential to them to keep the goodwill and corporate identity. However, to starting businesses and to those still struggling, networking and marketing slash the pocket. Thus, making known their corporate identity is taxing for them. They cannot subscribe to pompous ads. They cannot spend more than what they have thus, an inexpensive alternative must be sought. Good thing we have handy and effective business cards to back them up!

Business cards may seem so tiny but they have the influence to boost your business. They are not only effective but inexpensive as well. Compared to other networking and marketing tools, business cards are far more effectual and practical. Nevertheless, they must pass quality and meticulous planning, printing and distribution process so as to achieve their full potentials. Planning is the key factor why we have effective business cards. It is the initial phase where we get to conceptualize what we want to come up. Business cards printing is an essential phase in the undertaking. The design, colors, images and logo of business cards must instantly reflect the corporate identity of the business. The design and printing process must be of high-quality to have an excellent outcome. Bear in mind that catchy, meaty and functional business cards grab the thing that you desire most. Finally, business cards have to be delivered. But one common mistake interferes in the smooth-sailing process. This mistake must be avoided at all cost. And what is this big mistake? It is distribution to the wrong persons. Hence, give business cards to your real business leads. Or else you will just be throwing away your hard-earned money!

Defining Corporate Identity, Brand Identity & Brand Image

Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.

Keywords:

branding, corporate branding, brand identity, brand image, brand equity, brand development, branding company, branding agency, internet branding

Article Body:

1. Corporate identity.
Corporate identity is a company’s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul of your company. However, a corporate identity may, and often does, reflect a brand identity. But some ad agencies, marketing companies and graphic design agencies would have you believe that brand identity is the same thing as corporate identity and that changing a logo or design strategy will change the brand identity. However, this is not the case. There are many intangible factors that weigh in on a brand identity. Such cosmetic changes can help a brand identity by making it evident to customers that a company cares about its appearance, but that’s about the extent of its power. A corporate identity does, however, need to evolve with the times. Failure to do so can negatively affect a company’s brand identity, but care must also be taken to not overly revise the presentation of a brand, lest customers be concerned about the state of a company. Corporate identity, along with organizational culture, product quality, service reputation, features, benefits, performance and value, are some of the key factors of brand identity.

2. Brand Identity - It’s the essence of your company.
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.

3. Brand image.
Brand Image is the market’s perception of your brand identity, which may or may not coincide with your intended brand identity. Companies must work hard at the daunting task of getting brand identity and image to align…or hire a true branding company.

A branding company can show you how success starts with the brand identity. Do you have a branding strategy? Are your employees aware of it and able to be ambassadors for your company’s brand during interactions with the outside world? Are you making the most strategically sound decisions for your brand? Do you know your customers’ perceptions of your brand?

If your answer is “no” to any of those questions, take the first step in being able to answer yes to all of them and success.

Company Identity Goes Far Deeper Than A Logo

Keywords:

marketing,design,logos,branding,sales,names,

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Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besides the graphic look.

How your market perceives your company should be deliberate, calculated and coherent rather than accidental and confused. Think about how you'd like your company to be perceived along these dimensions. Then investigate whether or not actual perceptions match your intent - and adjust your marketing to reinforce the qualities you want your customers to associate with you.

Components of Company Identity

1. Values. Do you stand for stability, like Prudential insurance? Innovation, like 3M? Educational curiosity, like the Discovery Channel? Social consciousness, like Ben & Jerry's Ice Cream? Child-friendliness, like McDonald's? Rugged individualism, like Marlboro cigarettes? Personal freedom, like Harley-Davidson motorcycles? Serendipity and tradition, like the local hardware store whose owner knows where everything is and has parts and tools dating back to the previous century?

2. Personality. If the company were a vegetable, which one would it be? If it were a cartoon character, would it be Bugs Bunny, Wonder Woman, Road Runner or Dick Tracy? If it were someone in a high school yearbook, would it be Most Likely to Succeed, the Homecoming Queen, the Nerd or the Class Clown? From the company's personality can flow ad campaigns, kinds of special events to sponsor, company colors and typefaces, corporate gift selection, even the talent chosen to record company voice mail messages.

3. Behavior. Your company's image includes not only how you promote yourselves but also how you act toward customers and the public. Things like how you answer the phone, how you greet shoppers, how cheerfully you correct mistakes or accept returns, how aggressively you negotiate contracts all become bound up in one composite image.

4. Price. How much you cost in comparison to competitors often becomes part of your image. If you're tempted to keep price out of the equation until someone expresses a desire to buy, think twice. When you're candid about pricing, you cut down on the number of "tire-kickers" you need to deal with. Above all, make sure your pricing fits with the other components of your image.

5. Range. Customers should understand the spectrum of products and services that you sell. If you handle only, say, commercial cleaning accounts and not residential, or only, say, bookings of locally based and not nationally prominent speakers, make sure your specialty becomes part of your company image. If it's not part of your company name or company slogan, include your focus in your ads, brochures, sales letters and other promotional pieces.

6. Geographical roots. Where did your company come from? If you're a locally owned family business competing with multinational giants, make sure people know that. If you're selling nationally but rooted in a picturesque corner of the country, make hay out of that. The state of Vermont determined that companies linked to it were able to charge more for their products than companies headquartered elsewhere, and it took steps to make sure outsiders don't try to horn in on its brand equity.

7. Longevity. Moody and Regan, a printing company in Waltham, Massachusetts, wisely and impressively uses as its tag line, "Established 1898." Whenever you've been around much longer than competitors, you can profitably incorporate that into your image.

8. Slogan. Which brand "tastes good like a cigarette should"? Which car is "the ultimate driving machine"? What product are you not supposed to "leave home without it"? Even local or specialized companies can achieve this kind of awareness with their clientele.

9. Benefits. What do buyers get when they purchase from you? Most companies provide intangible, emotional benefits (Volvo cars: safety; Hallmark cards: friendship; Victoria's Secret: sensuality) as well as tangible, practical ones (Burger King: inexpensive, satisfying meal; Boston Pops: a fun night out; Kodak: photos with true-to-life colors).

When both you and those who buy from you know clearly what these benefits are, and when those benefits match the other dimensions listed above, you undoubtedly have a comprehensive, effective company image. Congratulations!

Creating Recognizable Company through Custom Corporate Identity

More often than not when the topic is all about corporate identity, businesses may tend to hold off and loose interest for they often mistakenly imply the true value of having a custom corporate identity. For some business they may feel that it’s not important, others may see it as a direct funding towards advertising or marketing; while others find the true value in a way that they can foresee it as a good tool for upbringing their companies image.

Keywords:

corporate identity, graphic design, custom corporate identity

Article Body:

Corporate identity covers a wide range of branding identity types and one of which is custom corporate identity. Businesses who know the real value of this service engage themselves mainly because they find their business more successful and recognizable in the market.

Mainly with the tight competition that we see in the market, it is indeed vital to create an identity that will make your targeted audience remember about the good services and products that your company is offering. Corporate identity programs can work on to enhance the brand identity of your companies’ image. It can do a lot more to widen, improve and create a remarkable impression.

With the application of custom corporate identity you can do a lot more that you might think. You can simply attain to develop a new business identity. Invigorate a subsisting business. Cater to create a more impressive and enticing existing product and service. Generate sense from both company and as well as existing customers. Promote awareness and as well as make it handy to sell products and services. Increase and boost up shareholder value and work out to take a greater market share.

In addition with the advantages that custom corporate identity provides, it can also cover to visually help businesses communicate with customers. With this means for sure it will lead to have a good customer relationship and so as with creating an identity that will reflect with the type of services and products offered.

Compared to other service custom corporate identity is indeed more beneficial because you can create unique designs of your own and choose for the appropriate features that you want to add up. However in customizing your corporate identities you have to be creative, smart and see to it that you were able to apply a balanced business strategy.

Moreover as a business wanting to gain recognition and as well as wanting to gain confidence form their customers, a corporate identity can provide you with significant solutions that will cover your needs. So before rend services from your chosen company you have to fully understand the process and its application for it will help you to create a recognizable company that will reign in the market.

Employers; Protect Your Employees Against Identity Theft

Keywords:

Employers,Protect,Against,Identity,Theft

Article Body:

As more and more Americans are becoming victims of identity theft, many employers are increasing their level of security to protect their employees. A recent General Accounting Office report estimates that as many as 750,000 Americans are victims of identity theft every year. So, what can you do to protect your employees? Here are some ideas.

Employee files
HR (Human Resources) professionals will generally have a set of standard operating procedures when dealing with employee information. Make sure employee files, both active and terminated, are under lock and key. More importantly, make sure that only the Human Resources office has access to this key. In normal cases, the Human Resources office will be the only department who has any reason to access the employee files.

Information Release
Unless an officer of the court provides you with a subpoena, your company should have a strict policy not to ever release employee information to any individual except the employee him/herself.

Clean Desk Rule
Does your company have a clean desk rule? If not, you’d better make sure one is instituted. This rule ensures that any employee who deals with any type of sensitive employee data clears their desk and files and that this information is under lock and key whenever they leave their workstation. Many financial and housing institutions already practice this rule.

Social Security Masking
In the past, entire social security numbers were used to identify an employee. With the increase in identity theft, (and the methods by which thieves acquire this information), employers are now using number masks. In other words, instead of identifying John Doe as 123-00-4567, he is now identified as Doe XXX-XX-4567. This is what is used when sending information via mail or email and has dramatically helped employers reduce identity theft.

Use It Then Lose It
After an employee processes data containing sensitive information, and if it is not required to be refilled, information should be destroyed. A common paper shredder can be purchased for about $50.00 at any office supply store and can be another weapon in your arsenal to protect your employees. Documents should be shredded either immediately after use or at the very least, the same day before the end of the work day. This avoids storing hundreds of documents that can cause your employees’ information to be stolen.

Identity theft causes months of grief and potentially thousands of dollars to fix. It’s up to employers to do their part in protecting them at the workplace. For more information, contact your Human Resources office or visit the social security administrations website at http://www.ssa.gov/

Do You Know What To Do If Your Identity Is Stolen?

It is something that every consumer fears. Identity theft can happen to anyone and you need to know what to do if it does happen.

Keywords:

identity, theft, identity theft, report, police, police report, information, credit, thief, identity theft report, theft report

Article Body:

Filing a police report, checking your credit reports, notifying creditors, and disputing any unauthorized transactions are some of the steps you must take immediately to restore your good name.

Should you file a police report if your identity is stolen?

A police report that provides specific details of the identity theft is considered an Identity Theft Report, which entitles you to certain legal rights when it is provided to the three major credit reporting agencies or to companies where the thief misused your information. An Identity Theft Report can be used to permanently block fraudulent information that results from identity theft, such as accounts or addresses, from appearing on your credit report. It will also make sure these debts do not reappear on your credit reports. Identity Theft Reports can prevent a company from continuing to collect debts that result from identity theft, or selling them to others for collection. An Identity Theft Report is also needed to place an extended fraud alert on your credit report.

You may not need an Identity Theft Report if the thief made charges on an existing account and you have been able to work with the company to resolve the dispute. Where an identity thief has opened new accounts in your name, or where fraudulent charges have been reported to the consumer reporting agencies, you should obtain an Identity Theft Report so that you can take advantage of the protections you are entitled to.

In order for a police report to entitle you to the legal rights mentioned above, it must contain specific details about the identity theft. You should file an ID Theft Complaint with the FTC and bring your printed ID Theft Complaint with you to the police station when you file your police report. The printed ID Theft Complaint can be used to support your local police report to ensure that it includes the detail required.

A police report is also needed to get copies of the thief’s application, as well as transaction information from companies that dealt with the thief. To get this information, you must submit a request in writing, accompanied by the police report, to the address specified by the company for this purpose.

How long can the effects of identity theft last?

It's difficult to predict how long the effects of identity theft may linger. That's because it depends on many factors including the type of theft, whether the thief sold or passed your information on to other thieves, whether the thief is caught, and problems related to correcting your credit report.

Victims of identity theft should monitor financial records for several months after they discover the crime. Victims should review their credit reports once every three months in the first year of the theft, and once a year thereafter. Stay alert for other signs of identity theft.

Don't delay in correcting your records and contacting all companies that opened fraudulent accounts. Make the initial contact by phone, even though you will normally need to follow up in writing. The longer the inaccurate information goes uncorrected, the longer it will take to resolve the problem.

What can you do to help fight identity theft?

A great deal.

Awareness is an effective weapon against many forms identity theft. Be aware of how information is stolen and what you can do to protect yours, monitor your personal information to uncover any problems quickly, and know what to do when you suspect your identity has been stolen.

Armed with the knowledge of how to protect yourself and take action, you can make identity thieves' jobs much more difficult. You can also help fight identity theft by educating your friends, family, and members of your community. The FTC has prepared a collection of easy-to-use materials to enable anyone regardless of existing knowledge about identity theft to inform others about this serious crime.