Event Management, Body Language And Qualified Release

Stuart Burns was having a bad day. Not only had he arrived late for the seminar because of the server problem at work last night, he was finding it difficult to concentrate because of the stream of text messages coming in to his cell phone. He couldn't bring himself to turn it off just in case something catastrophic was happening back at base so he set it to mute and tried to keep an eye on it while he listened to the presenters. Now the effects of his disturbed sleep were ca...

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online booking, event managment,booking mananger, booking, registration

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Stuart Burns was having a bad day. Not only had he arrived late for the seminar because of the server problem at work last night, he was finding it difficult to concentrate because of the stream of text messages coming in to his cell phone. He couldn't bring himself to turn it off just in case something catastrophic was happening back at base so he set it to mute and tried to keep an eye on it while he listened to the presenters. Now the effects of his disturbed sleep were catching up on him and his extreme body language shouted that he was in the wrong place.

Audiences suffering from information overload will give very clear signals that they are ready for a break. Their eyes start to glaze over, they slump in their seats and when you ask them questions, it is as though you are rousing them from a deep sleep. Bladders may be straining, nicotine and caffeine cravings may be kicking in and vibrating text messages are surreptitiously being viewed. It's time to declare an unofficial break! If you push on regardless you may lose your audience completely.

This situation can often happen on hot, humid days when the air-conditioning is underperforming or in windowless rooms where the lack of outside views can have a profound psychological effect on your delegates.

A ten minute unscheduled break in these circumstances can make the difference between success and failure for your event.

Manage the coffee and meal breaks rigidly as a few 5 or 10 minute overruns can soon lose you half an hour from the program.

Managing early departures

It is a fairly frequent occurrence that a proportion of your audience will be unable to stay for the entire event. This is understandable in these times of full schedules and instant communication. The more polite amongst them will forewarn you of this and tender their apologies. Some will make a dash for the door with their heads down and others will mumble an excuse as they walk sideways past the presenter towards the exit.

If you have prior warning, try and sit your early leavers close to the exit even if they have been sitting elsewhere during the event. That way, when they have to take their leave, they can do it with minimum fuss and interruption.

Whichever exit routine your early leavers use, make sure that they have an opportunity to give you some instant feedback before they leave and take the time to thank them for however much time they have been able to spend with you. Their early exit is unlikely to be an insult to your organizational or presentational skills. More likely they have a plane or train to catch, so treat them respectfully.

Stuart was so relieved when one of the seminar administrators approached him during a coffee break to ask if there was a problem. She listened and, promising to book him on the next seminar, helped him organize a taxi.

Finding Qualified Buyers for your Business

You’ve worked hard to grow your business into a successful venture. Now you want to sell it and reap the benefits of all those years of hard work. There are many questions involved with selling a business, but the most important is: How do you find qualified buyers?

Keywords:

businesses for sale, business for sale, franchises, franchisor, franchiser, franchising, franchise opportunities, the business market, thebusinessmarket, colorado businesses for sale, california busin

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You’ve worked hard to grow your business into a successful venture. Now you want to sell it and reap the benefits of all those years of hard work. There are many questions involved with selling a business, but the most important is: How do you find qualified buyers?

Some people say the quantity of buyers that are interested in buying your business is most important. Others say the quality of buyers is most important, regardless of quantity. But the correct answer is both are very important. Here’s why:

If you have 50 buyers interested in your business, then you have plenty of quantity. But if you are selling a $1,000,000 manufacturing business and these buyers can only afford a business that costs less than $300,000, or if they all prefer a service business, then this “quantity” of buyers is a waste of time. You will spend hours talking to unqualified buyers about your business when they have no interest in actually buying it.

Conversely, say you only have 2 buyers interested in your business and they are looking to spend at least $1,000,000 on a manufacturing business. You have good buyer “quality” but not enough quantity. On average, you need at least 10 or more qualified buyers to look at your business before you can reasonably expect to sell it. And the more buyers you have looking at your business, the higher the sales price typically is.

In a nutshell, the more qualified buyers you have looking at your business, the faster you will sell your business and the more money you will make on the sale. But how do you get both quantity and quality of buyers interested in your business? The key is to employ several methods of effective advertising that don’t cost you a fortune.

Word of Mouth Advertising

This method of advertising is very spotty and should not be considered a core form of advertising. Due to its nature, your business is exposed to a very limited number of buyers that probably aren’t qualified. As a result, this method of advertising provides neither quantity nor quality, which makes it very ineffective at helping you sell your business.

Classified ads in the local newspaper

The old-fashioned method of advertising a business for sale was to place a classified ad in one or more newspapers and hope enough qualified buyers would stumble upon it. This method is not very effective because you only have a few short lines of text to tell your entire story and attract interest in your business. This not only reduces the overall quantity of buyers, but you also end up wasting time on a lot of unqualified buyers. As a result, classifieds are not very effective at generating a high quality or quantity of buyers.

Business Brokers

Business brokers are typically very professional and knowledgeable in the art of buying and selling a business. Plus they are skilled at helping sellers sell their business. They will prepare your business for sale and handle all discussions with buyers on your behalf.

In addition, brokers will help generate interest in your business from buyers through their relationships with other brokers, as well as listing your business for sale on their website.

However, to get maximum quality and quantity of buyers interested in your business it is best to complement a broker’s services with additional advertising efforts. You can do this either in conjunction with the broker’s efforts, or on your own.

Online marketplaces

Currently the most effective method of getting both the highest quantity and quality of buyers interested in your business is by advertising on an online business-for-sale marketplace. These marketplaces are searched by hundreds of thousands of buyers each month, and can generate a staggering amount of interest in your business.

There are many online marketplaces to choose from, but they are far from equal. Some have inadequate search functions, which mean your quality of buyers will decrease. The better the search functions the site offers, the more precisely buyers can search for what they want. And when a buyer finds your business, you know they are highly qualified.

Other business-for-sale marketplaces are just interested in collecting listing fees from you, regardless of whether or not they help you find a buyer. These sites charge a monthly listing fee that is not tied to performance of any kind. As a result, they may or may not bring you any qualified buyers, and they really don’t have any incentive to do so.

The most effective business-for-sale marketplaces put their money where their mouth is and only charge sellers on a pay-for-performance basis. With these sites, you list your business for sale on the site and it appears in buyers’ search results when they search for a business that meets your criteria. But you are only charged a small fee if the buyer actually clicks on your listing and views its details. And you can set your own budget to determine the quantity of buyers you want.

Performance-based marketplaces are very efficient and highly effective because you get exposure to the maximum number of highest quality buyers, but you don’t pay if you don’t have any qualified buyers view your listing.

Resources

* Find the perfect business to buy or franchise to buy,

* To find a broker to help you buy or sell a business, visit BrokerSource

* Sell a business or franchise quickly and easily with risk-free performance-based pricing

Dramatically Increase Qualified Leads With Qualified Promotional Gifts

There may not be a lot you can do about past promotional products that ended up losing or even costing you money, but you can guarantee that you never again lose money on promotional items that fail miserably.

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promotional gifts, promotionsl items, promotional products

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Are you sitting at your desk, scratching your head and wondering why you just spent a gazillion dollars on a marketing promotion that brought you exactly zero return on your investment? Do you still have boxes and boxes of those pens you thought would have your phone ringing off the hook, sitting in your storage room or warehouse, lonely because no one wants to take them home?

Don't freak out. There may not be a lot you can do about past promotional products that ended up losing or even costing you money, but you can guarantee that you never again lose money on promotional items that fail miserably.

How? Well, see, it's all the idea behind the promotional item. Many business owners make the mistake of thinking if they stick their logo on a cheap or even very nice pen or magnet, their bottom lines will instantly rise.

It takes more than that for promotional items to work. It takes some thought and planning on your part for them to stand a fighting chance in this extremely cluttered marketing and advertising arena. Yep, it takes knowing two things: 1) What message do you want the promotional item to convey, and 2) What action do you want the customer to take.

Unless you know these two things and work them clearly into your promotional items, even the cleverest promotional product will fail. People may get a nice pen or refrigerator magnet, or even something unique, from you, but unless it has a message and spurs your clients to take action of some kind, the pen will get stuck in a drawer or lost, and the magnet will get stuck on the refrigerator and forgotten until it's needed to stick up a grocery list.

Pens and magnets are great for branding your company, but they rarely make anyone want to use a company's services. At best, in an emergency, because your number just happens to be on their desk or refrigerator, you'll get a call-and a sale.

That's because other than presenting your logo, name, address and phone number, they don't have a clear message. The promotional item may even say you're the best widget maker in the USA, but so do a zillion other pens and magnets and notepads out there. But they don't give anyone a reason to use your company's product or service. And even your promotional ideas have to connect to your customers' needs for them to take action of any kind. People need a reason or benefit to make them take action.

So get your message and call to action clear in your mind, then choose a promotional item that gets those two things across to your customers-and you'll have promotional items that are hands-down winners every time.