The business analyst must encourage feedback. He or she must understand just what the customer is wanting, even if they do not know themselves. The customer may know what he or she wants the project to accomplish. They may know how they want something to run. The customer just may not know how to say it. He or she may collect data imperative to the project program. It is the business analyst's job to determine if the data is even relevant. He or she is the liaison in this relationship. He or she must have good customer relations skills. The business analyst must speak the customer's language.

Putting the customer relationship first can be a daunting task at times. The bottom line is critical to success on any project. There are times the business analyst will be caught up in keeping cost down and compromise the relationship he or she has with the customer. The customer will be much happier if you go a little over budget and keep him or her happier in other areas of the project.

Sometimes it is easier to prepare reports and allocate spending to IT to accomplish a task than it is to spend time or money developing a plan for customer satisfaction. The price any company could pay for this is a high one. The business analyst is no different. Customer satisfaction means keeping them informed of progress. Speak in a language they understand. Consult with them when a roadblock is met or when a progress point is passed. Either way, keeping a constant rapport with the customer ensures a satisfied client. This can lead to repeat business. This helps the business to grow.