Flying Out of Philadelphia? Experience The PHL

If you live in the Philadelphia area and are planning a trip that will fly you out of Philadelphia International Airport, or are a traveler that will be connecting through or flying into this airport, you are in for a wonderful experience! Flying, especially these days, can often times be stressful and even a little intimidating with so many new rules and regulations. But Philadelphia International Airport, or PHL as it is also called, has taken many steps to make it really comfortable and convenient for you.

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If you live in the Philadelphia area and are planning a trip that will fly you out of Philadelphia International Airport, or are a traveler that will be connecting through or flying into this airport, you are in for a wonderful experience! Flying, especially these days, can often times be stressful and even a little intimidating with so many new rules and regulations. But Philadelphia International Airport, or PHL as it is also called, has taken many steps to make it really comfortable and convenient for you.

USA Today has ranked Philadelphia International Airport as one of the highest scoring airports in the country in terms of amenities for its passengers and visitors. Some of these include:

Live Music – The Performing Arts Program entertains travelers with an assortment of local musicians, singers and dancers. They even have costumed characters, caricature artists, face-painting and other surprises for special occasions. Performances take place twice a week and daily during the summer and winter holiday seasons.

Culture – Philadelphia International Airport sponsors revolving art exhibitions with displays that change throughout the year to illustrate the area’s unique culture and lifestyle. The airport offers you access to a wide variety of art forms including fine arts, crafts, design and photography by artists from Philadelphia and around the world. Presently, there are only a handful of airports in the world with temporary art exhibitions.

Internet Access – At all of PHL’s gate areas, you can have Wi-Fi access for a fee of only $7.95 for a full 24 hours. You can also charge your laptop at many of the convenient public seating areas and half of the airport’s semi-private pay phones have data ports with work surfaces. If you’ve got a need for more extensive business services, they’ve even created something called ‘Laptop Lane’ which is located just inside the Terminal B checkpoint on the A-B walkway.

Relaxation – Philadelphia International Airport also offers fine dining at its two award-winning Cibo Bistro Wine Bars located in Terminals B and A-West. PHL has even got a Day Spa called Xpress Spa located in Terminal C near Gate C-16 to help its customers weary from travel to unwind with a variety of massages, body treatments or just a relaxing pedicure or manicure. They’ve also got convenience stores and stands located throughout the airport where you can purchase items like as diapers, aspirin, newspapers, magazines and gifts or souvenirs.

Visit Philadelphia International Airport’s website at www.phl.org to get information on flights and the convenient Rail Connection to the City which is a service that directly connects the Airport with the downtown area. The fare is only $5.50 each way, and the trains run every 30 minutes and stops at every terminal!

Flying High with Flyers

For a more economical way of promoting a business you can consider using the marketing ability of flyers.

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The season, the weather, the style, the geographical condition and the mood of the people are all factors that affect the advertising outlay today. You will find that a lot of business owners spend twenty or thirty percent of their receipt in advertising. In order to give your business a start, as a business man you must shut your eyes to advertising expenditures and consider only the growth that advertising will bring as long as other conditions are equal.

For a more economical way of promoting a business you can consider using the marketing ability of flyers. Flyers are full page ads that are distributed directly to your potential customers. You can always do the flyer yourself or have them done professionally. You can put them in bookstores, coffee shops or wherever you think possible customers might hang out. Here are a few things you need to consider to get your flyer noticed and remembered.

First off, include your picture. People often like to connect with other visually. If you have your picture included in the flyer, readers may feel welcomed and at ease with contacting you. A colored picture is great yet a black and white is fine, too.

Second, use headlines that can hook your prospects to make some action. Give them a reason to read the flyer and show them benefits. You only have three seconds to accomplish this. If you are looking for a specific target market, find out the words or phrases that grab their attention. If you are unsure of what to write experiment with several to see what works until you get the response that you want.

Third, let your prospects know that they can easily purchase the product. Show them how they can order online, by phone or through fax. Let them know when they can expect to receive the product. Better yet, offer them a URL link to get more information.

Fourth, include testimonials that appear authentic. A two or three-line quote with initials, last name and a state are oftentimes not perceived as authentic. Thus, to make the testimonials authentic you can use the line “visit my web site for additional testimonials” and include live links to contact these people.

Fifth, wherever you go carry at least twenty-five or more flyers with you in a plastic sealed folder. This will protect your flyers from getting wet or crumpled and keeps them fresh. You can also place a piece of cardboard in front and in back for stiffness.

Lastly, do not stop at one try. You must follow-up. After several exposures, chances are you have already created interest.