Ebooks As Powerful Marketing Tools

The article looks at how a simple ebook can be a powerful tool to expand and market your business.

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ebook, business, commerce, powerful, technique, sales

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Ebooks are Promotional Powerhouses

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Ebooks are part of the new frontier of cyberspace.

They are an entirely new medium for sharing marketing

information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet

grows, causing the exposure of your ebook to increase

incrementally. It's obvious why electronic

self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to

forever banish the printed word to the dustbin of

history. Books in print have their own special

qualities and merits, and the world would be

diminished by their disappearance.

Having said that, let's look at what makes ebooks so

important and so unique. Ebooks have certain abilities

and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and

their production cost is inexpensive. Just think about

it: you don't need a publisher, an agent, a printing

press, offset film, ink, paper, or even a distributor.

You just need a great concept, the ability to write it

or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly

distributed online. They are also easily updated; they

do not require a second print run. All you need is to

go into your original creation and modify the text or

graphics. Because of this flexibility, ebooks can

change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have

to go to a bookstore or search through endless titles

at an online bookstore. All you have to do is download

it from a website, and presto! It's on your computer,

ready to be read.

Ebooks are interactive. This is one of the most unique

and specific qualities that ebooks offer. You can add

surveys that need to be filled out, order forms for

customers to purchase your products or goods, sound

and video that draw your reader into the virtual world

of your ebook, even direct links to relevant sites

that will expand your ebook outward. The potential is

virtually limitless.

Ebooks have a particular kind of permanence that other

mediums do not possess. Television shows and radio

shows air once, and then may rerun a few times. Ebooks

remain on your computer for as long as your choose,

and they can be read and reread whenever you choose

to. They can even be printed out and stored on the

shelves of your traditional home library.

Another wonderful quality is that ebooks have no

barriers in terms of publishing. You don't need to go

through the endless process of submitting your

manuscript over and over again, and then once you land

an agent, having the agent submit your manuscript over

and over again. Nor do you have to shell out thousands

of dollars for printing a self-published book. All

ebooks require is a writer and appropriate software.

Figure out your market, write your book, post it on

your website, and with the right business savvy, your

audience will come to you.

Finally, you have creative control over your ebook.

You don?t have to compromise with an editor or the

publishing trends of the time. You don't have to

haggle with a designer or wait for copyedited galleys

to arrive by snail mail. You are in complete control

of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote

your business and drive quality traffic to your

website. Once posted on your site, you can turn them

into a daily course, which brings your customer back

to read the next chapter. You can use them as a free

gift for making a purchase or for filling out a

survey. Put your ebook on a disc, and you will have an

innovative brochure. Blow your competition away by

inserting the disc into your sales packages.

The most effective marketing products are those that

are unique. Copyright your ebook, and immediately, you

have a powerful tool that you, and you alone, can

offer to the public. People will have to visit your

site to acquire your ebook, which increases the flow

of quality traffic and the potential of sales and

affiliate contacts.

Make sure that you keep your ebook current. Update it

frequently as the market and trends change. Add new

advice and techniques to show your prospects how your

goods or services can enrich their lives. By

constantly keeping abreast of new trends and

techniques, you can continue to see profits from your

ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can

test their marketing potential without putting out

hardly any cash at all. You can even produce an ebook

one copy at a time, each time you receive an order,

eliminating the need for storage and inventory. By

this method, you can gauge the saleablity of your

ebook, and make adjustments as necessary until the

orders start pouring in. Ebooks allow you to learn

about your market and customer habits and motivation

over a period of time, without risking your precious

financial resources. They also provide you with an

invaluable way to gather marketing information, which

you can use in many different facets of your business.

Use your ebook to discover what the specific goals and

problems are in your specific industry. Then figure

out how to solve these problems, and publish an ebook

with this invaluable information. This will increase

the value of your business, upgrade your reputation,

and get you known as an expert in your field.

You can extend the value of single ebook by breaking

the book down into chapters for a serial course, into

special reports available on your website, or into

audio or visual tapes. Ebooks can be broken down into

several different promotional materials by excepting

some of the articles and using them to promote your

product. You can include a catalog in your ebook to

promote all the products or services you sell. You can

include a thank-you note for reading your book and an

invitation to download a trial version of your

product. Or you can include a form for your audience

to contact you for further information or with

questions, thereby building your business

relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of

individually producing separate promotional materials.

You can use a single ebook to entice new prospects and

to sell new products to your current customers.

No other medium has this kind of flexibility and

ability for expansion. Think of your ebook like a

spider spinning a beautiful and intricate web. Now go

and create that web, and see how many customers and

prospects you can catch!

Conversational Hypnosis - A Powerful Sales Tool

If you have not heard of conversational or covert hypnosis then it is time to you get to know about it. What is conversational / covert hypnosis? Conversational hypnosis is a term used by Ericksonian hypnotherapists to create a trance using embedded words in the verbal text.

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If you have not heard of conversational or covert hypnosis then it is time to you get to know about it.

What is conversational / covert hypnosis?

Conversational hypnosis is a term used by Ericksonian hypnotherapists to create a trance using embedded words in the verbal text. Some people see this technique as unethical because the client has a right to knowingly participate in the development of trance. On the contrary, other specialists affirm that conversational hypnosis is a well-tested and effective Ericksonian technique, and definitively not unethical in any way.

Conversational hypnosis is one of the most effective and efficient techniques of hypnotherapy in producing quick and permanent results. However, special training and skills are necessary to be able to effectively use this technique.

How can conversational hypnosis relate to your sales job?

If you have already gone through the special training to apply conversational hypnosis in your job, just think of the possibilities especially when you are trying to close a deal with a client. You are definitely going to experience a higher closing rate compare to those who have never heard conversational hypnosis.

Every purchaser will have a motive. It is either something that they want to have, wished for or something that can potentially contribute to growth to whatever they are doing. For example why would an individual live a big house when he or she can live comfortably in an average sized home? Or why would a business owner expand his or her business to other states or overseas when it is doing well its current location?

If you are equipped with the skill of conversational hypnosis, you will become a better sale person. Because some how or someway, you will be able to manage and convince your client that the product or service you are selling is what they want or something that can help improve whatever that they are doing.

Do keep in mind though that such skill isn't only for selling. It is really a great addition to your life because you will be able to use conversional hypnosis to persuade an individual, a group or even large audience to do your bidding.

Just imagine how nice it would be to get someone to do something for you just because you are too lazy to do it? Or just to do something as you please.

Can conversational hypnosis be used in an unethical way?

Obviously the answer would be YES. To the extent where you can even make a stranger give you all his cash in is wallet at that point of time. If such skill ever falls in the wrong hands, there would certainly be havoc.

However the supply of appropriate training is very limited worldwide. Not many people can find the right access to the proper conversational hypnosis training courses. Even if there is one available, it will come at a hefty price tag.

How would you know if you naturally have the skill of conversational hypnosis?

Every individual would somehow be in a group of friends. Regardless of its size, as long as you know you're the leader of the group, you pretty much have the natural gift of conversational hypnosis. Unfortunately many of us aren't born leaders. This is where acquiring the knowledge and skills of conversational hypnosis will be beneficial.

It's always better to be the leader in a group of friends or in a relationship because things will go your way, which is favorable to yourself. And the best part is your followers or companion will be happy to have it your way. Isn't that wonderful?

Cruise to Cash: The Law of Attraction, and Sherm Mason, a powerful marketing combo

Sherm Mason introduces The Law of Attraction Marketing System for Cruise to Cash. G.A.P. is their parent company. Move over. The Law of Attraction Marketing System challenges EDC Gold, EDC Diamond, RoadMap to Riches, Abunza, Big Ticket to Wealth, David Dubbs, Chris Campbell, and Ty Coughlin's Reverse Funnel System, in online market share.

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cruise to cash, home based business, attraction marketing, sherm mason, david dubbs, edc gold, law attraction marketing, abunza, the secret, money

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A New Law of Attraction Marketing Breakthrough is a collaboration of Magnetic Marketing Systems, launched by Sherm Mason. The System Attracts customers using The Law of Attraction, media known as The Secret. Cruise to Cash is the business Sherm Mason created this new marketing system for. The Law of Attraction Marketing System challenges EDC Gold, EDC Diamond, RoadMap to Riches, Abunza, Big Ticket to Wealth, David Dubbs, Chris Campbell, and Ty Coughlin's Reverse Funnel System, in online market share.

The concept and idea behind the Top Cruise to Cash Team is that teamwork will make everyone involved more successful rather than just a few. Throw in the Teachings of The Secret or The Law of Attraction and you have a recipe for domination in the market place.

The entire team will be successful and many more people will reach their dreams and goals. Instead of their "training" being just an e-mail sent with some resources, they've created an entire training site. Prospective members can get a "sneak peak" at the power behind this next generation Law of Attraction concept below:

1. Information can be found at: www.cruisin2cash.com

Sherm Mason says, "Branding is key. Our system gives one The Law of Attraction Marketing System, our websites, and our story for free once they are on our team. Plug into it. Let the story behind partner Fabricio Cruz, who did 41 Sales in 30 Days with the system, and the websites that we give then do the sifting, sorting, and selling. Then once they have success, we make them their websites. Get their names out there -- they brand themselves! That's when they know they've truly made it. Member of the system can rest with peace of mind knowing that they've finally have achieved a success story in any and all future endeavors."

The main reasons for this continued growth are The integrity of the company backing Cruise To Cash, known as the Global Abundance Program, people also like the simplicity of Cruise To Cash - no ebooks or software that most people won't use, instead we are based around the over 7 trillion dollar travel industry, with much support from the company for members and an opportunity to make almost $1000 per sale" explains Cruise To Cash Top earner, Sherm Mason

More people are joining Cruise To Cash due to the fact that they are tired of games, and are looking for a substantial long lasting home based business, a business that will help them be more financially secure and provide all the tools that they need to be successful.

2. Business overview: www.cruise2dollars.com

People Fail, Systems don't. The Law of Attraction Marketing system uses a reversignups attraction factor that is very hard to resist from the prospect perspective. One can literally become an attraction manget, pulling people in that are ready to paying. It is a win-win situation. Zig Ziglar is famous for the saying, "you can have everything you want in life, if you will just help enough other people get what they want." This is a modern day dipiction of an ancient practice surfacing all over the planet today called The Law of Attraction, brought to modern day entertainment format in The Secret DVD. This is waking up the world in terms of mankind realizing there's enough abundace in this world for everyone.

It is a very simple yet powerful concept. "The movement of money creates wealth. You are wealthy in direct proportion to the amount of money that passes through your hands." --Sherm Mason

Witness The Law of Attraction System here and pay particular to the underlying attraction factor in our marketing methods. The Seeing, Feeling, Hearing involved in our marketing system. This attraction factor system is Unique on the internet and taking the online community by storm:

3. The Law of Attraction Marketing System:

www.blisshappenzzz.com/3StepsOpin/index.html

The Cruise to cash business is a Monster that just keeps growing. Cheap cruises, unlimited vacations, simply to put it the 7 trillion dollar industry of travel is amazing. The business of travel with Cruise to cash has had many peeople from all walks of life join and the business has given them financial secruity and at the same time allowed people to take cheap vacations.

Get What You Want In Life With The Seven Powerful Principles of Persuasion

Politicians, sales professionals, network marketers, insurance agents, colleagues, friends and family members all have an interest in you agreeing to their requests. So how do you know whether you have been manipulated unfairly or ethically persuaded? Also, is there a direct correlation between your ability to persuade others and the level of income you receive? Read on to find out now!

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Best Distributor NLP Practitioner Training Consultancy MLM Persuasion Mastery Powerful Principles Direct Selling Politicians Master Networkers Network Marketing Insurance Manipulation James Leong

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"Persuasion is grounded in basic scientific practical and learnable principles." -- Harvard Business Review

Have you ever find it difficult to say no to your friends, colleagues and family members? Ever felt trapped into buying something you didn’t really want or hoodwinked into saying yes? Time and again, people in every culture have developed certain predictable reactions to common situations in the persuasion process. It is because of these reactions to certain stimuli that make it possible to predict behavior and for that reason to persuade. Unfortunately it is also these same reactions that make it possible to manipulate or be manipulated by unscrupulous individuals.

Politicians, sales professionals, network marketers, insurance agents, colleagues, friends and family members all have an interest in you agreeing to their requests. So how do you know whether you have been manipulated unfairly or ethically persuaded?

Although this article looks at the Seven Principles of Persuasion that govern getting to “yes”. And you would have already know your success largely depends upon your ability to persuade and influence others to accept and adopt your point of view. I assert to you that in addition to this, there is a direct correlation between your ability to persuade others and the level of income you receive.

Therefore, knowledge of these Seven Principles of Persuasion would certainly empower you.

Principle #1: PRINCIPLE OF RECIPROCATION

This principle states that when we give something of apparent value, people will respond with a desire to offer something in return.

According to Bob Stone, professor of Direct Marketing at the Northwestern University and founder of his own direct marketing advertising agency, Stone and Adler, Inc.: “It’s not at all unusual for the right gift to increase the response by 25 percent or more.”

It is no wonder that super salesmen like Zig Ziglar have made this the foundation of how they operate. Zig has always said this: “You can have whatever you want as long as you help enough people to first get what they want.” We can see this powerful principle in practice all around us. Supermarkets offer free samples, car dealers offer test drives, health clubs free workouts, builders offer free surveys and so forth so that potential customers try out the product or service and at the same time become indebted at some psychological level.

It is also common practice, at Tupperware home parties, for the presenter to give away an inexpensive Tupperware item or product sample. And reciprocation is further reinforced by the generous offer of free refreshments and tidbits – This technique further obligates the partygoers to the host and the company.

You can build a sense of indebtedness in someone by delivering a number of uninvited "first favors" over time. They don't have to be tangible gifts. In today's world, useful information is one of the most valuable favors you can deliver.

Another form of reciprocity at work is “risk-reversal”. In marketing, this is offering a guarantee on the products so that you can overcome a prospect’s innate aversion to “taking a risk” and buying the product. With a guarantee, the risk is no longer on the buyer. By reversing the risk, much more sales are made and the customer and vendor are both satisfied. How can you apply “risk-reversal” in your life to get whatever you want? Let me demonstrate by the example of Napoleon Hill, best selling author of “Think and Grow Rich”.

Napoleon Hill chose his future employer right out of college even though his future employer didn’t know about it. Here’s how he got the job. He went to the employer and essentially said, “Let me work for you for two weeks and I’ll pay you for the opportunity. Let what I pay you be drawn against my future earnings. At the end of two weeks, if you don’t like me, I’ll leave. If you like me, you hire me at the rate I’m paying you for the opportunity to show myself.”

Of course the employer immediately jumped at this idea. A fortnight later, Napoleon Hill had the job he had set out to get. Why did this work? It worked because he helped overcame the employer’s reluctance to hire an unproven fresh graduate. View it from the employer’s perspective, he either got an excellent employee after two weeks or he got someone to pay him two weeks of wages and two weeks of free labor. For Hill’s employer, it was totally “Risk-Free”.

Can you think of three ways you can apply “risk-reversal” in your life to get more of what you want right now?

Principle #2: PRINCIPLE OF CONTRAST

This principle states that when two different items or circumstances are placed close together, their differences will be made more apparent.

"We can do this the hard way... or we can do this the easy way." -- Gangster Movie Script

I'm not advocating any acts of criminal intimidation here, but there is something to learn from the above quote. The way the Principle of Contrast goes like this – You offer your prospect two choices. One choice will be so ‘bad’ that no one in his or her right mind would take it. The second choice, the one you want them to take, will seem in contrast to be the most attractive.

For example when two homes are in similar neighborhoods, real estate agents will usually say, "Before we look at the $500,000 home we should really take a look at the $350,000 home." The more expensive home will always have more features and it is the last home the prospective home buyer will see. Psychologically as the last home is a much more decorated than the first, the less expensive home will appear a lot less attractive to the prospective home buyer.

Here’s another example: Retail store salespersons will always sell you the suit first, then offer you "add on" items like ties, belts, cardigans, etc. The additional $45 to $150 for the extras is considerably less compared to the $800 suit. These retail store salespersons would never sell you the $45 item first, then try to persuade you to "add on" the suit! By the way, do you remember the last time when you availed yourself to a product and what items you were asked to buy in addition to your original purchase?

Remember when using the Principle of Contrast, we must always start with the choice that no one in his or her right mind would take first. It’s only then that the choice we want our prospects, loved ones or friends to take will be readily accepted.

Principle #3: PRINCIPLE OF CONSISTENCY

“It is easier to resist in the beginning than at the end.” -- Leonardo da Vinci

Research shows that we humans have a nearly obsessive desire to be and appear consistent. Once we’ve made a decision or taken a stand, we feel pressure to act in ways consistent with that commitment. Usually once a decision is made, we usually don’t have to think about it any more.

If you are in insurance or network marketing sales, have you ever had prospects cancel appointments with you at the last minute? In a similar situation back in 1998, a certain Chicago restaurant owner was all ruffled up with last minute cancelled reservations. He solved his problem by asking his receptionists to modify just two words of what they said to patrons requesting a reservation. These two words reduced the no-show rate from 30% to 10%. The magic within these words was that they tapped the human desire to be consistent. The receptionist modified her usual request from “Please call if you have to change your plans” to “Will you please call if you have to change your plans?” At this point, she would deliberately pause and just wait for a response. The pause was critical because it encouraged the customer to make a public commitment. This principle also worked well for my clients in the insurance industry.

Have you ever wondered why is it difficult for a person to leave a cult? That’s because cult members are unconsciously trying to justify their earlier assurance to their families and friends that no one is ordering them around and that they had chosen to do what they did." With such public commitment or declaration, getting out can make these cult members feel really guilty.

In a coaching scenario, if a coach can create a situation in which his client or group makes an active verbal or written commitment, particularly if this is done in public, the chances of compliance shoot up dramatically. In reality, the magic of written goals derives its power from the client’s desire to be consistent. A second way to use the Principle of Consistency to persuade is for the coach to frame his request as related to a commitment his client has made earlier on. For instance, “I know how committed you are to your family. The diligent application of the time management tools we are talking about will free you up for more quality family time, don’t you agree?”

Principle #4: PRINCIPLE OF LIKING

This principle states that people prefer to say yes to individuals they know and like.

The Master Persuader will always emphasize certain factors and/or attributes to increase their overall attractiveness and subsequent effectiveness. He will always use the following factors:

A) Physical Attractiveness
Majority of the population form conclusions about people within the first four minutes they meet. Research has shown that 93% of the time we are judged based on first impression and the remaining 7% is based on our real abilities.

This means that sales professionals such as insurance, real estate agents with good dress sense are perceived as physically attractive and therefore more likely to influence more prospects to use their services.

Physical attractiveness also gives the impression of intelligence and kindness. As a result, attractive sales professionals and motivational speakers are more persuasive both in terms of changing others' attitudes towards the business and getting what they request.

B) Similarity
We like people who are like ourselves and are therefore more willing to say yes to their requests, often without much critical consideration.

C) Praise
Sincere and lavish compliments almost certainly enhances liking. Remember Dale Carnegie? He advised all who wants to win friends and influence people to be hearty in their approbation and lavish in their praise.

Research conducted at the University of North Carolina at Chapel Hill found that inaccurate praise also induces the same intensity of liking for the flatterer. In fact, men will sacrifice their lives for praise, honor and recognition. Intrinsically, we crave and yearn for a boost to our esteem. We all wear an imaginary badge that says, “Please make me feel important.” And ironically most people would never think of physically harming someone or depriving them of food and water, yet often without reservation we will harm someone emotionally or deprive them of love and appreciation! To be a Master Persuader, we should make it a habit to give genuine sincere praise to someone every day. Don’t wait for a reason or for something big to happen. Be generous with your praise. Praise simply makes others more open to persuasion.

D) Increased Familiarity & Frequency
Repeat contact between a prospect and direct sales professionals (like insurance agents and network marketers) always facilitates liking and influence the prospect’s decision to join the business. This principle explains the necessity to follow-up with your prospects. According to the ‘McGraw Hill Sales Statistical Studies’, 96% of all sales happen after 5.6 exposures to information (and, most importantly, the persuasive presenter).

Principle #5: PRINCIPLE OF AUTHORITY & POWER

This principle states that most people have a very strong tendency to obey authority figures and they also prefer products, services and opportunities that are endorsed by people whom they believe to be credible.

From a very young age, we are trained to obey. First our parents (and by default all adults), then teachers, policemen, managers and so on. Eventually it defaults to anyone who seems to be our superior. We thus divide the world into those who are superior to us (and who are thus to be obeyed) and those who are inferior (and who should obey us). We also must be cautious not to equate superiority with authority.

Stanley Milgram was a famous Yale psychologist who is most remembered for his work with obedience to authority. Deeply disturbed by what had happened in Germany during World War II, Milgram carried out an experiment to find out whether it was indeed true, as many Nazi collaborators claimed, that ordinary people could be made to commit unspeakably cruel acts under the influence of authority figures.

Posing as an education researcher, Milgram hired an actor to pose as a "student" in the experiment and told his subjects he was studying "learning." The actor was hooked up to wires that, Milgram explained to his subjects, would deliver a shock whenever they pulled a lever. In his role as experimenter and authority figure clad in a white lab coat, Milgram instructed his subjects to deliver greater and greater shocks to the actor whenever he got answers wrong on a series of learning tests. The actor would howl theatrically in pain and often feign a heart attack before passing out.

How many subjects do you think continued to administer shocks to the actor to the point that they reached the dangerously fatal level? Sixty-eight percent of them obeyed orders to punish the actor! By donning on a white lab coat, Milgram had undoubtedly created an atmosphere of authority.

"The disappearance of a sense of responsibility is the most far-reaching consequence of submission to authority." -- Stanley Milgram, Yale University Psychologist

During one of my training trips to China, I actually came across an advertisement billboard that promotes a certain hospital in a large city. The billboard actually features their team of top medical specialists all donned in surgeon’s cap and white lab coats.

Robert Kiyosaki, the best selling author of ‘Rich Dad, Poor Dad’ and popular guru of wealth creation, has helped many decide to join Network Marketing when he strongly endorses this industry in his landmark book ‘The Business School for People Who Like Helping People.’ This principle also explains why so many network marketers are approaching medical professions in this business. Whenever doctors join network marketing opportunities and endorse any products, it is usually perceived as credible.

Anyone offering his or her experience, expertise or credentials are harnessing the power of authority. Of course there is nothing wrong with these claims providing they are real because we all want the opinions and ideas of true experts.

You can put this principle to use by citing authoritative sources to support your ideas. Look and act like an authority yourself. Be sure others know that your research, education and experience support your ideas. Complement the Principle of Authority & Power with the Principle of Liking, dress like the people who are already in the positions of authority that you seek.

Principle #6: PRINCIPLE OF CONFORMITY

This principle states that people prefer beliefs, products, services and opportunities that are popular or part of a trend.

This principle is also known as the “Bandwagon Effect” and is closely associated with the Principle of Authority and Power. One way we decide what is correct is to find out what others think is right. Or when everyone else is behaving in a certain manner, most would assume that is the right thing to do. For example, one of the important, and largely unconscious, ways we decide what is acceptable behavior on our current job is by watching the people around us, especially the higher-ups or old timers.

When attempting to persuade, you may wish to include accounts of others’ positive reactions to the suggested action. This is especially effective if the people cited are those that the person perceives as similar to self in some ways. In team building, you can use the power of positive people on your team to help you influence others to choose helpful and constructive behavior.

At the corporate level, more and more companies are donating a percentage of their profits to charitable organizations. They are doing this because it has been proven in a study that 70 percent of consumers believe that cause-related marketing helps to solve social problems. And when the product’s price and quality are the same, these consumers are more likely to switch to a brand that’s associated with a good cause. Even more surprisingly, more than half of these consumers are willing to pay more for a product when it is associated with a cause they care about.

The Principle of Conformity kicks in even more strongly when the situation is uncertain or people aren't sure what to do. When you can show them what others like themselves believe or are doing, people are more likely to take the same action. The 1997 mass suicide among the Heaven’s Gate cult followers in Southern California is an example of the negative power of this principle.

Principle #7: PRINCIPLE OF SCARCITY

“The way to love anything is to realize that it might be lost.” -- G.K. Chesterton

This principle essentially says that people desire more of those things that seem to be scarce. Also when a person believes that something he might want is scarce, that something becomes even more valuable.

Nearly everyone is vulnerable to some form of the Principle of Scarcity. Opportunities seem more valuable when they are less available. Hard-to-get things are perceived as better than easy-to-get things. Why do you think the “limited time offer” is so common in advertising? Because it works! The retailer indicates that a decision must be made now or within a short period of time, or the price will go up or the opportunity will no longer be available. The desire to acquire the scarce item is increased further when we believe that someone else might get it and hence gain a higher social position that we might have possessed.

The Principle of Scarcity also works in calculating the value of an item. If it is rare or becoming rare, it is more valuable. According to the Principle of Scarcity, the more time a lawyer has available in his schedule, the less prospects and clients will value his services. But as the lawyer grow busier and has less time available, prospects and clients see his services as increasingly more valuable.

Likewise many novice insurance agents seemed to be begging for an appointment, “Pete, I hope you don’t mine me asking, are you free on Tuesday at 7pm? I’ve got this interesting investment to show you.” And the answer most often given is “no.” The experienced insurance agent (EIA) however will leverage on the Principle of Scarcity by implying he has a tight schedule, with only certain days and time slot available.

EIA: I can’t meet you on Wednesday, Thursday is also packed. How about Friday at 4pm? I have a 20 minutes slot free then.

Prospect: Wow! Business must be good for you! Okay, let’s meet on Friday at 4pm.

By the way, the Principle of Scarcity also has applications in our personal lives. Do you recall the proverb, “Absence makes the heart grow fonder”? Well, on one occasion, I actually sat down with a sobbing course participant who declares his undying devotion and willingness to do “anything” for his wife who has just walked out on him because of years of neglect and being taken for granted.

IS THIS MANIPULATION?

Some of you may be wondering out loud, “Aren’t the above tactics manipulative?” Perhaps, if that’s the way you choose to use them. That’s a matter of personal integrity and ethics. My assumption is that you will exercise integrity when applying these Principles of Persuasion. It is my sincere belief that using these principles to persuade people to think or act in ways that are in their own best interests as well as yours will certainly help everyone become even more successful. The Seven Principles of Persuasion are incredibly powerful and can be combined in numerous ways to your advantage.

Get them with a powerful sales letter!

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.

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sales letter,sales

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The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.

1.Heading.

Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer the best benefits or the biggest promise to your visitors. Increase their curiosity by showing them self-serving benefits. Your heading should immediately create a desire in the reader to want to know more.

2. Testimonials

One of the biggest problems on the internet is being believed. Testimonials are the best way to assure people that you are not a scam artist. People want to know what others are saying about the product. In fact, a good testimonial from respected well-known authorities within your targeted field will definitely build your credibility & boost sales. Try to include a testimonial as close to the top of your sales letter as you will get people immediately believing what you say even before they read your sales letter.

3. Build Interest.

Build interest in your reader by discussing a problem or telling a story. The first part of your sales letter should build interest in your readers and try to expand the benefits you got people excited about in your headings. People love to read stories, so tell them some exciting story of your past experience, but remember the story should be within your targeted field.

4. Bullets.

Bullets are one of the most powerful persuader in sales letter. People spend a lot of time reading bulleted list. Bullets arose the curiosity of your visitor, so use them to stress the benefits of your products or services and spell out exactly what is included in your offer. Make you bullets like a mini heading. Use them to narrate the benefits of your products in a step-by-step way.

5. Comparison.

To prove that your product or services is of a great value you need to show them what you are offering is much better them your competitors. Show them that others are charging much more for a less quality product then yours. Explain them that they are getting a better deal by ordering from you. This way you can prove your products or services are of a great value.

6. Bonuses

Make your offer different & valuable by adding some good products as bonuses. Do not give away outdated junk as a bonus it will damage the credibility of your main product. Your bonuses should be as good as they could sell on their own. Remember sometimes people buy the main product just because of the bonuses.

7. Guarantee.

If you have a good product then there is no need to worry about offering a strong guarantee. Make your guarantee look like a personal promise. Try to convince your visitors that they have nothing to lose all the burden is on you to deliver what you promised.

8. Demand Immediate Action

Include a deadline to create a sense of urgency in the mind of your customer. Nobody wants to make a decision, so let your customer know that they will be missing out on a great deal if they do not act now.

9. What to do next?

Do not make your customer guess what you want them to do next. Tell them clearly that “Click here” to order or get immediate access. Make this process as simple & understanding as you can.

10. P.S.

P.S. is very important part of your sales letter as most of your site visitors will immediately scroll down to the end of your page to find out how much it would cost.

A P.S. is a best place to summarize your product or services as visitor checking your price will also have a detailed description of what they will get if they order now.

Did you find this article useful? For more useful tips, hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on sales letters, query letters, bylines, with solutions , do please browse for more information at our websites.

Business Mastermind Groups, the Forgotten powerful Business Strategy

A Beginner’s Guide to Business Mastermind groups. Answers to what is a Mastermind group and what are the benefits of a Mastermind group.

Keywords:

mastermind group, business mastermind groups, business strategy, business success, business education, mastermind group business owners, business coach, small business, napoleon hill, small business

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Have you ever wonder what a mastermind group is and what makes it hold so much appeal for successful people? Dr. Napoleon Hill, most renowned for his classic "Think and Grow Rich", defines a mastermind group as "an alliance of two or more minds blended in a spirit of perfect harmony and co-operating for the attainment of a definite purpose".

In Dr Hill's book, he came to the conclusion that a group of like-minded, achievement-oriented individuals dramatically leveraging upon one another's strength provided the crucial platform for their collective success. This finding is based upon the research and analysis behind the achievements of no less than 500 of the most successful people in America, in a glittering list that includes Andrew Carnegie, Thomas Edison and Henry Ford.

This is due to the fact that having a mastermind group allows one to tap into the power and wisdom of many, and put in place a support group to assist all in attaining personal and professional goals. This is in stark contrast with the individual who cuts a lonely figure struggling to build and shape an entire business by himself.

How can business Mastermind groups benefit you?

“Me” no longer exists in a Mastermind group, it's harnessing the power of “We” that is intriguing. Imagine have a Mastermind group of people that are fighting with you in the same trenches or people who have been that, done that! And you given access by them to this unique brain trust, so as to speak, to generate support and understanding and ultimately solutions from these people, allowing you to dismiss that temporary setback as an insignificant blot on your otherwise impressive CV in future...

How does that sound? A mastermind group does exactly that for you! You are able to leverage upon the skills, knowledge, experiences, ideas and abilities of others as though they were your own and in the process, create a synergy within your group and a precious compilation of thoughts which would otherwise possibly never be generated.

The benefits of being in a mastermind group are bountiful. It provides you with marketing contacts, sales referrals, and information about new business opportunities, as well as advice on how to improve the way your business is run. However, it's important that you realized that referrals and leads exchange is just a small part of what a Mastermind group does.

Being involved in a mastermind group also calls for accountability. There can be no excuses not to get things done as you are not only answerable to yourself, but to your other group members as well.

Once you have accrued the long-term benefits such as being able to sustain your business and being able to build lasting and deep friendships with the other members of your mastermind group, you can expect unbiased and non-judgmental advice from them, and over time, they will grow to become your most trusted business associates upon whose shoulders could be relied on should you run into any sort of trouble in future.

To be able to reach that stage though, you have to first learn to give and share, objectively. Sharing allows you to process things better in your brain as you are talking to a group of people who genuinely care and this allows you clarity of thought so as to be able to set more definite and realistic goals. To benefit the most from a Mastermind group, follow the credo- Givers Gain!

Finally, should you reach this stage, you can even rely on members of your mastermind group, people whom you trust, to help regulate your business and serve as a layer of protection against external threats.

About the Author

Alex Cheong is an expert author in the topic Mastermind groups.

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Copyrights © 2006
Alex Cheong @ http://www.mastermind-your-way-to-success.com

The contents of this article may be copied, reproduced, or freely distributed for all nonprofit purposes without the consent of the author as long as the author's name, copyright notice and contact information are included.