Going Public: Now that You Have Successfully Made the Transition, What Do You Do?

Ok, you have successfully accomplished your dream of being the CEO of a public company. The stock of your company has a symbol and you are continually going to the computer to check the price, you tell all your relatives and friends and you even tried to encourage them to buy the stock.

Keywords:

15c211, reverse merger, direct public offering, regulation d, pink sheets

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Ok, you have successfully accomplished your dream of being the CEO of a public company. The stock of your company has a symbol and you are continually going to the computer to check the price, you tell all your relatives and friends and you even tried to encourage them to buy the stock.

You think your job is done, you selected an excellent market maker, you released an announcement to the financial news media, but nothing is happening.

If you are playing basketball and you make a three point shot do you sit on the court and admire your accomplishment or do you go back and play defense? You do not have to manage the price of the stock like so many CEO of newly listed companies try to do, instead you go back to work and use the newly acquired tools to grow your company.

As a public company now you can now approach investors and let them now that you are working hard to grow the company but if they should need some liquidity the market will provide it.

You can now go out and retain a public relations firm and make sure that the investors know who you are and where to find you. But before you do this make sure that you can afford the investors relations company, otherwise you will have to learn how to promote your company and stay within the legal boundaries as define by the regulators.

You will now be able to attract and retain more highly qualified personnel by offering stock options and bonuses. Because you will need them. With the privilege of being a public company comes added responsibility, so you must have highly competent personnel to meet the challenge. Now as a public company you have received a tool to help you grow your company. As a public company you have stock with a known market value, The stock can be use for acquisitions.

Acquisitions must be made in a prudent manner, you have to make sure that the companies have synergy and you are acquiring something of value the will make your company larger and more prosperous.

I won’t mention any names but I know of several franchising companies that have acquired many different franchises some as many as 600 different franchises. But all they have done is acquired names of different known franchises because the the earnings have not improved nor has the price of the stock. These companies are trading for pennies with little or no chance for improvement since they have a ton of stock outstanding.

That is one reason that acquisition must be done prudently and selectively, and not just for the sake of getting the name of your company in the papers.

You must have a business plan and the fortitude to stick by it regardless of the critics, the business plan must be flexible enough to allow you to make changes when necessary. This plan must be in writing and available to potential investors. If you approach investors without a business plan you will have a difficult time trying to convince them that you are offering a good investment.

A business plan shows investors that you know what you are doing and where you want to take the company. A lack of a business plan indicate a lack of direction, some entrepreneurs are big dreamers but their plans tend to swing all over the place causing them change direction every other week.

Begin by designing a strategy for the future, taking into consideration what you want to accomplish after you take your company public. If you have a plan your chances of success will be greatly improved.

By being successful from the beginning opportunities will present themselves almost immediately and give you a head start on the competition.

If you are thinking of going public visit our website: http://www.genesiscorporateadvisors.com

Going Public by Way of Regulation D (504) Offering...

Under the Securities Act of 1933, any offer to sell securities must either be registered with the SEC or meet an exemption. Regulation D (or Reg D) provides three exemptions from the registration requirements, allowing some smaller companies to offer and sell their securities without having to register the securities with the SEC.

Keywords:

15c211, reverse merger, direct public offering, regulation d, pink sheets

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Under the Securities Act of 1933, any offer to sell securities must either be registered with the SEC or meet an exemption. Regulation D (or Reg D) provides three exemptions from the registration requirements, allowing some smaller companies to offer and sell their securities without having to register the securities with the SEC.

Rule 504 or Regulation D provides an exemption from the registration of the federal securities laws for some companies when they offer and sell up to $1,000,000.00 of their securities in any 12 month period.

A company can use this exemption so long as it is not a Blank Check company and does not have to file reports under the Securities Exchange Act of 1934. Also, the exemption generally does not allow companies to solicit or advertise their securities to the public, and purchasers receive restricted securities, meaning that they may not sell the securities without registration or an applicable exemption.

Rule 504 does allow companies to make a public offering of freely tradable securities but only if one of the following circumstances is met:

(1) The company registers the offering exclusively in one or more states that require a publicly filed registration statement and delivery of a substantive disclosure document to investors

(2) A company registers and sells the offering in a state that requires registration and disclosure delivery and also sells in a state without those requirements, so long as the company delivers the disclosure documents required by the state where the company registered the offering to all purchasers (including those in the state that has no such requirements) or

(3) The company sells exclusively according to state law exemptions that permit general solicitation and advertising, so long as the company sells only to "accredited investors.

An accredited investor is defined by federal securities law as:

. a bank, insurance company, registered investment company, business development company, or small business investment company

. an employee benefit plan, within the meaning of the Employee Retirement Income Security Act, if a bank, insurance company, or registered investment adviser makes the investment decisions, or if the plan has total assets in excess of $5 million

. a charitable organization, corporation, or partnership with assets exceeding $5 million

. a director, executive officer, or general partner of the company selling the securities

. a business in which all the equity owners are accredited investors

. a natural person who has individual net worth, or joint net worth with the person’s spouse, that exceeds $1 million at the time of the purchase

. a natural person with income exceeding $200,000 in each of the two most recent years or joint income with a spouse exceeding $300,000 for those years and a reasonable expectation of the same income level in the current year or

. Any trust with total assets in excess of $5,000,000, not formed for the specific purpose of acquiring the securities offered, whose purchase of the securities is directed by a person who has such knowledge and experience in financial and business matters that he is capable of evaluating the merits and risks of the prospective investment.

. even if a company makes a private sale where there are no specific disclosure delivery requirements, a company should take care to provide sufficient information to investors to avoid violating the anti fraud provisions of the securities laws. This means that any information a company provides to investors must be free from false or misleading statements. Similarly, a company should not exclude any information if the omission makes what is provided to investors false or misleading.

Any information provided to an investor whether written or oral must be accurate in order not to violate the anti fraud provision,All securities offerings are subject to this provision.

This process provide a far less expensive way to take your company public than the traditional IPO, and it also provide a much faster track to having your company’s shares listed and trading.

The Regulation D (504) offering is one method of going public we recommend to our clients, we normally conduct a review of the company to see if going public is a viable option for them.

For additional information please visit: http://www.genesiscorporateadvisors.com

Danger, Danger: 5 Tips for Using a Public PC

Internet cafes are great when you're travelling. But before you log on, consider these hints for protecting your private information.

Keywords:

Small Business Ideas, Small Business Start Ups, Small Business Software

Article Body:

There's a guy in New York who may have got into your personal business. If he did, he probably looted your online bank account.

Juju Jiang is serving time now after pleading guilty. But for a couple years, he bugged public computers with software that logged keystrokes. He used it to capture usernames and passwords. Some he used to steal money; others he sold on the web.

He got caught when he manipulated a victim's home computer while she was present. She watched incredulously as he methodically searched her computer. He was using GoToMyPC, which allows travellers to manipulate their computers from afar. The victim had used GoToMyPC previously from a public machine. Jiang stole her username and password.

Spying software can easily be placed on public computers, such as those in Internet cafés, airports, libraries and other public places.

With spying software, a criminal can grab your passwords and usernames. Ultimately, you could lose your money or have your identity stolen. That should tell you enough to be wary of public PC terminals.

Software is Unobtrusive

Spies usually use software because it is invisible to the untutored eye. Hardware to do virtually the same thing also can be used, by placing it between the keyboard and computer. But using it is too obvious in a public place.

The software programs, however, can record a victim's every keystroke. The keystroke loggers can then e-mail the collected information on a set schedule. Or it can be downloaded. Other software programs take screen shots of places you go. These, too, send their collected information via e-mail.

The spying programs are inconspicuous. Unless you know how to look for them, you'll never see them.

But don't forget there are other threats besides spy programs. Here's how to stay safe:

Here are five things to consider when you sit down in front of a strange computer:

Check for Spy Programs

Download X-Cleaner Spyware Remover at spywareinfo.com. Put it on a floppy disk. If the public computer you use has a floppy drive, insert the disk and run X-Cleaner from the floppy to check the hard drive. You do not have to install X-Cleaner.

Erase Your Tracks

When you use an internet browser, it keeps records of where you went. When you finish surfing with Microsoft Internet Explorer, click Tools > Internet Options. On the General tab, click Delete Files and Delete Cookies. Then click Clear History.

If you're using Netscape Navigator, it's a little more complicated. Follow these steps.

• Check the settings before going online. Click Edit and Preferences. Click the arrow next to Navigator and select History. On the right, find Browsing History. Change "Remember visited pages" to 0.

• Click on the arrow next to Privacy and Security. Select Disable Cookies and Disable Cookies in Mail and Newsgroups.

• When you finish surfing, click Edit and Preferences. Click the arrow next to Navigator. Click Clear History and Clear Location Bar. Go to Privacy and Security on the left side and click the arrow. Select Cookies. Click Manage Stored Cookies. On the Stored Cookies tab, click Remove All Cookies.

• Now go to Advanced, in the left-hand panel. Click the Arrow and click Cache. Click Clear Memory Cache and Clear Disk Cache. Protect Your Passwords

Browsers also track passwords. Before going on the web, if you're using Internet Explorer, click Tools > Internet Options . On the Content tab, click AutoComplete. Clear the four boxes.

When you finish surfing, again click Tools > Internet Options . Go to the Content tab and click AutoComplete . Click Clear Forms and Clear Passwords.

If you're using Netscape, click Edit and Preferences . Click the arrow next to Privacy and Security . Click Passwords . Clear the box next to Remember Passwords . When you finish browsing, click Passwords again, under Privacy and Security. Click Manage Stored Passwords. Select the Passwords Saved tab and click Remove All.

Netscape has a feature similar to AutoComplete. It saves data entered into forms. To disable that, under Privacy and Security, click Forms. Uncheck "Save form data from Web pages when completing forms." When you finish browsing, return to the Forms page. Click Manage Stored Form Data. Click Remove All Saved Data.

Cleaning out the browser will ensure that no one can track your surfing or grab your passwords with saved data. But a keystroke-logging program will still catch your passwords.

Probably the best password protection is a temporary password. Use it while you're on the road, then discard it.

Don't Rely on Encryption

There are a number of encryption packages on the market. They can be used to encrypt email. However, they encrypt the mail when the Send button is clicked. That's too late if a key-logging program is on the computer. It will make a record of the password and message as it is being written.

Use Some Common Sense

Public computers may be secure. But you really have no way of being sure. You can secure your home or business computer, but you can't be certain of what has been done with a public machine.

Approach these machines with care. Don't do any banking or stock trading on them if you can avoid it. Avoid credit-card transactions. Use a temporary password if you must check your email. And ask your system administrator how to "expire page views."

If you're just surfing, that should not be a problem. But avoid sensitive business if you can. There might be a Juju Jiang watching.

Easy Tips To Land A Job Speaking In Public

You can make it easy if you really want to. Although there are those who would give the usual advice of attending a meeting with the famous Toastmasters in order to hone your impromptu speaking skills, this is not as necessary as being aware of yourself and the skills you could objectively define as good, better, best, or needs improvement.

If you know the level of your ability and if you feel you are ready for an actual job speaking in public, the following could be a co...

Keywords:

public speaking, speaking, speaker, speech

Article Body:

You can make it easy if you really want to. Although there are those who would give the usual advice of attending a meeting with the famous Toastmasters in order to hone your impromptu speaking skills, this is not as necessary as being aware of yourself and the skills you could objectively define as good, better, best, or needs improvement.

If you know the level of your ability and if you feel you are ready for an actual job speaking in public, the following could be a convenient and effective means to land that speaking job you have always wanted.

Search, search, search and search

Google and Yahoo search is there to help anyone and everyone so make use of it. It is free and is also a quick and efficient way to find what you are looking for. You could enter the words, speaker jobs, or wanted speakers, in the search bar and click search.

Wait for a few seconds and opportunities will be right there at your feet in your easy beck and call. Note down the companies, organizations, or seminar conferences that you are interested in. Or follow the links. There is a definite pot of public speaking job gold to anyone who seeks it.

Patience is the key

Sometimes it happens that there are few websites that teems with jobs in public speaking. Do not lose hope. There may be an instance where you will hit a jackpot and get lucky. There is a forum for speakers that is available on the internet. You could also try to check them out. What you would call a usual good fortune might actually be your perseverance paying off.

Take notes of schedules of conferences

Usually, there are organizations who annually or semi-annually host a seminar or conference where a lot of speakers are needed. This is the perfect occasion to put your foot inside the public speaking door. The typical search for speakers normally begins about six months or eight months in advance. The best thing to do is to check out their schedules and call or communicate with the organization at that time.

Try your hand at training companies

It wouldn’t hurt if you try or at least apply. There is such a company named CareerTracks which hires speakers on a contract basis. The job requires a bit of traveling as well as the skill to be able to sell products to audience attendees. For speakers who are just starting out, this experience is a good one to actually take a crack at.

Find a Notary Public

Everyday in communities across the United States, thousands of people need to find a Notary Public to notarize legal, personal and other documents. There is a tremendous need for notarizations,

Keywords:

notary public,mobile notary,find a notary, need a notary,notaries, notarize,search for a notary,needanotary,loan signing,mortgage loan,commissioned notaries,mobile notary service,court fingerprinting

Article Body:

loan signings and fingerprinting services at times and places other than during standard business hours or at routine locations (banks, title, attorney escrow and real estate offices) because many people can't afford the luxury of travel to a Notary Public’s office due to scheduling conflicts, disabilities, child care, working hours, or transportation problems.

Mobile notary publics provide a broad range of services such as loan document signings, administering traffic school test, witness deeds of trust, and notarize immigration papers, that oaths, provide expert witness service in court, fingerprinting, and seal other official documents from the privacy of your own home or office.

Mobile notary service has recently become a very popular career choice for individuals just looking to earn extra income or persons looking for flexible schedules. The mobile notary has become the icon for real estate, mortgage and title companies over the past 10 years. In many cases the notary is the only individual other than the appraiser that a borrower will physically see during a loan transaction. Before, one would usually have to pack the kids, get their identification, jump in the car and drive to the attorney, title or escrow office to sign important documents. Today, the mobile notary public will meet you at a specific time and location to and avoid you having to leave work early and fight traffic to get across town to the handle your business.

With the aid of the Internet, it is awfully easy to find a mobile notary service these days as many commissioned notaries have their own websites, some banks and credit unions have notaries, but they usually won't travel to meet you. There are some Internet sites like needanotary net that provide an extensive listing of notaries, whose credentials have been verified by a human being. This provides and assures you confidence that the person you engage is a trusted professional. This also saves your from unnecessary phone calls to verify the capacity of the person you are considering engaging. These types of sites can put you into contact with local notaries that are within your local area or neighborhood.

Some of these sites cater to businesses that use notaries as a core part of their business as well as to the general public. I personally would stay clear of any sites that require you to register, as they are usually contract service companies that normally charge you 30% - 50% extra, to dispatch a notary at your convenience. Dealing directly with the notary public will in most cases get you the best pricing. Most Internet sites allow you to enter your location via a zip code, city or county in order to find a notary.

When you actually contact a notary and schedule an appointment, accurately describe the exact nature of what it is that you need done and where you are located and expect to meet, so they completely understand the task at hand and price it accordingly. Also make sure you completely understand the services to be provided and the fees for such services.

Going Public: The Process for Small and Mid-size Companies to Go Public.

It’s the dream of every person who starts a business to some day see it trading in one of the stock exchanges even after they are no longer associated with the company.

Keywords:

15c211, reverse merger, direct public offering, regulation d, pink sheets

Article Body:

It’s the dream of every person who starts a business to some day see it trading in one of the stock exchanges even after they are no longer associated with the company. The first step (#1) is simple since most small company are already incorporated and have a board of directors, so we will start with #2.

Step. #2. Engage a consultant but not before doing a background check. This is a must because the consultant who is supposed to be working for you may be the very person to destroy your dream.

Simply type the consultants name in Google and if nothing comes up, try the brokerage firm they were last associated with, to find out if they have been disciplined, or convicted of some crime by the Securities and Exchange Commission or some other regulatory body.

Many individuals when barred from participating in any securities transaction or from acting as consultants still do so in a stealth manner. Hoping that you will be impressed with their sales pitch and not bother looking into their background.

The reason most consultants do not have websites is because they do not want the regulators to find out that they are involved in stock market related activities.

Step. #3. If you are not using a securities attorney, ask the consultant to recommend a good one, he will probably know several. A good attorney is critical since you want him to know the process and has done this many times before.

Step. # 4. Have an audit done, this a requirement and must be done prior to any filing with the Securities and Exchange Commission. The CEO needs to take an active part in the auditing process since under the new corporate governance laws the he must affirmed the final audited financials as being accurate.

Step. #5. The officers and directors of the company must decide what method they are going to use to achieve their goal of becoming a public company. This can be accomplish through a reverse merger and by doing a Regulation D (504) offering.

A reverse merger is accomplished by the purchase of, and reverse merger into an existing public shell company. This is inexpensive compared with the conventional initial public offering (IPO), this is also a simplified fast track method by which a private company can become a public company.

For more information on reverse mergers visit:

www.genesiscorporateadvisors.com or read my article on www.ezine@articles.com under small business.

Regulation D (504) offering: Under the Securities Act of 1933 any offer to sell securities must either be registered with the SEC or meet an exemption. Regulation D provides three exemptions from the registration requirements, allowing smaller companies to offer and sell their securities without having to register the securities with the SEC.

While companies using a Regulation D exemption do not have to register their securities and usually do not have to file reports with the SEC, they must file what is known as a “Form D” after they first sell their securities.

This offering is not exempt from State securities filing requirements. With an regulation D (504) offering you are permitted to raise up to a million dollars within a year but there is no minimum amount and in order to go public you must sell to minimum of 35-40 investors at least a round lot (100 shares) each.

This offering is not exempt from the securities Act of 1933 anti fraud provision. (No securities are exempt from this provision).

Step # 6. Have a broker dealer file a form 15c211. Again your consultant will introduce you to a broker who will file the 15c211 and be a market maker in the securities of the company.

For more information visit: http://www.genesiscorporateadvisors.com

Generating Buzz: The Benefits Of Public Relations Marketing

Public Relations Marketing Overview

The key to the success of any business lies in having a plan for effective public relations marketing in place. Whether a business is centered around real estate, product sales, service providing or education and training, the benefits of public relations marketing can be clearly identified by increased revenues on the bottom line. Regardless of the quality of the product or service being offered, if people don't know if exists, they won...

Keywords:

public relations, marketing, pr marketing

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Public Relations Marketing Overview

The key to the success of any business lies in having a plan for effective public relations marketing in place. Whether a business is centered around real estate, product sales, service providing or education and training, the benefits of public relations marketing can be clearly identified by increased revenues on the bottom line. Regardless of the quality of the product or service being offered, if people don't know if exists, they won't be able to purchase it. Successful public relations marketing can generate goodwill relationships with customers, advertise sales and specials to attract new business, and put smaller companies on the map using public and media contacts. Developing good public relations is a great way to increase your business and profits.

Who Uses Public Relations Marketing?

Many large corporations have specific departments devoted exclusively to public relations, but most smaller businesses do not have the resources available to generate their own public relations marketing . Because of this, it is often beneficial for such companies to hire an external public relations marketing firm. The cost of contracting a public relations service can be quickly recouped by the profits from the new customers that the P.R. firm will draw to a business. Implementing a public relations marketing strategy is a quick way to get the word out on new products, services or businesses in the marketplace. Hiring an independent public relations firm can turn a small business into a major business in a short amount of time.

Typical Public Relations Marketing Services

There are many diverse services offered by public relations marketing firms that all serve to drive revenue to a business. Whatever the public relations needs of a company, specific contracts can be agreed upon to utilize all or some of the services available. Some typical public relations services can include:

* Mass mail advertising
* Publicizing announcements to local, national or global media contacts
* Trend or product based articles positioned in media outlets
* Press events and the development of press kits
* Web based marketing strategies and implementation
* Promotional event planning
* Market research and analysis
* Development of product incentives
* Public relations general strategies

Public Relations Marketing Staff

Different PR marketing personnel are effective in diverse areas. Depending on the needs of a specific business, choosing the right type of people can positively affect the success of the endeavor. Promotions managers are skilled in handling public events, developing promotional strategies and incentive programs. Marketing managers are more concerned with understanding the current market and making sure that advertising strategies are targeting the appropriate demographics. Simple public relations marketing and media contact distribution are best served by a general public relations firm. Most public relations firms will consult with a business prior to contract initiation to decide on the most effective course of action and the personnel necessary to implement the strategy. Getting help from a professional provider can make the difference in whether a not a business is ultimately successful.