Home and Office Bottled Water Delivery in Northern Virginia - 5 Valuable Tips for Selecting a Supplier

Throughout the United States many consumers and businesses are electing to purchase bottled drinking water instead of tap or well water. Many consumers are choosing bottled drinking water over tap or well water because of the level of contaminants and bad chlorine related taste.

Keywords:

Bottled water delivery, home and office bottled water delivery, Northern Virginia, private label drinking water, ultra pure water, pure water, well water, tap water, bottled water, healthy water,

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Throughout the United States many consumers and businesses are electing to purchase bottled drinking water instead of tap or well water. The trend is clearly on the rise. A recent study of the bottled water industry indicates that U.S. bottled water sales and consumption continue to multiply at double digit rates as consumers and businesses increasingly choose bottled water as a beverage of choice. (Source: International Bottle Water Association Press Release dated April 13, 2006, http://www.bottledwater.org) Many consumers are choosing bottled drinking water over tap or well water because of the level of contaminants and bad chlorine related taste.

This increase in demand is significant as bottled water has also gained considerable share from the Carbonated Soft Drink (CSD) market. The CSD market share was also reduced as a result of the recent program to ban the sale of CSD products in school systems.

Private label drinking water is the fastest growing segment of the total bottled water industry.

• Why the Strong Demand for Bottled Water?

The continued growth in bottled water consumption is mainly comprised of four elements, which are as follows:

• Good taste and quality of the product
• Convenience of delivery
• Supplier customer service
• A product line offering that meets the needs of the customer

Country-wide, the bottled water industry has moved quickly to respond to the needs of the market and customers, which results in the increase in bottled water demand and consumption. This trend has also proved evident in the heavily populated area of Northern Virginia in the Washington, D.C. Metropolitan area.

• The Northern Virginia Market for Bottled Water

Northern Virginia population has grown dramatically in the last ten years largely due to the massive homeland security build up after the 9/11 terrorist attacks. This huge influx of population stressed the existing water infrastructure for both tap and well water. Tap water, although tested against FDA standards, still contained a number of potentially hazardous minerals and chlorine additives to kill bacteria. Well water, subjected to chemical and organic pollution and not tested by any government agency, proved also to be undesirable and not beneficial to health.

The State of Virginia ranks among the highest in terms of violation of EPA maximum contaminant levels. The constant influx of population into Northern Virginia will continue to stress the water infrastructure. (Source: Water on Tap: What You Need to Know: http://www.epa.gov/safewater/wot/pdfs/book_waterontap_full.pdf )

Many of the new arrivals in Northern Virginia are young urban professionals with young families. Most of these people seek healthy alternatives for their drinking water supplies.

Because of water quality problems in Northern Virginia, the growth in bottled water demand seen throughout the country is repeated locally. Strong demand for high-quality, good tasting water coupled with the convenience of local delivery resulted in the emergence of bottled water firms with product and service offerings of varying quality.

• 5 Valuable Tips for Selecting a Bottled Water Supplier

In Northern Virginia there are many choices facing the consumer that seek an alternative to tap and well water. It should be revealed, however, that the many suppliers in the market are diverse and not uniform in their product quality and service offerings. The best suppliers meet the customer’s expectations in 5 critical areas: Tips for the best choice in each area are listed below.

1. Quality and Taste of Water

Choose the purest, best tasting water. There are many types of water that vary in quality and taste. The United Sates Food and Drug Administration (FDA) defines a number of water categories including Spring Water (water from an underground source) and Purified Water (including distilled water). Each category defines a specific type of bottled water with Purified Water containing no minerals or other contaminants.

In addition to quality, taste is an important consideration. The taste of bottled water should be light and refreshing without any hint of after taste. Not all bottled water products meet these criteria, but those that do are very popular. Take a taste test before deciding to purchase.

Purified Water removes all contaminants, which allows many experts to believe that the distilled/oxygenated Purified Water process produces the highest quality, best tasting bottled water.

2. Broad Product Offering

The consumer should look for a company that offers home delivery of high-quality coolers, 5 gallon jugs, small package (12 and 20 oz.), PET products and water accessories. All products should be user friendly and commercial grade with bottle handles, spill-proof caps and other features that ensure the water supply will be convenient and safe.

Since private label water is now available for corporate events, weddings, birthdays, anniversaries and other memorable occasions, a supplier that offers private label drinking water combined with high-quality private label design and production is a plus.

3. Total Customer Satisfaction

Many bottled water suppliers promise customer satisfaction, but few deliver on that promise. A good way to test whether a supplier can guarantee satisfaction is to place a telephone call to the supplier’s customer service department. If you reach a human voice on your first call then probabilities are very high that you will receive customer satisfaction; if you receive voicemail or a recording however, then the supplier values cost cutting more than customer service.

Poor customer service will rapidly offset a seemingly low price. Consider total value including customer service and product quality before agreeing to a “price only “offer.

4. Ease of Ordering

Ease of ordering should be a priority and long term contracts should be avoided. Frequently, some suppliers will quote a very low price but require an onerous one-sided long term contract. The best way to order is with a simple agreement that does not include penalties for cancellation and is customer oriented.

Ordering off the internet is very convenient if the site is truly interactive. Choose a supplier that has an interactive site where a customer can select the type and amount of water, establish delivery schedules, use a credit card for payment with guaranteed security and modify their account on demand.

A limited number of suppliers offer the ability to design private label drinking water on the internet through highly interactive e-commerce sites. The best sites offer multiple layered tools that provide for advanced graphic design and powerful label messages.

Those suppliers who have invested in a powerful, interactive site offer their customers added convenience and flexibility when creating brand messages on private label drinking water.

5. Complementary Products

Home and office delivery of bottled water also offers a distribution channel for other products like coffee and tea. Similar to bottled water, complementary products often vary greatly in quality and customer service satisfaction. The consumer should choose a supplier who offers products of high-quality supported by the best customer service.

Bottled water offers a healthy alternative to tap and well water in Northern Virginia; and home and office delivery offers convenience to consumers and businesses. The quality of product and service offerings in the marketplace differs significantly however. Therefore it is beneficial to the consumer to investigate any potential bottled water supplier with care.

Customer Service in the Bottled Water Industry - Pure Water and the Customer Promise

The bottled water business consists of the manufacturing and delivery of quality water in small packages or large containers such as 5 gallon bottles. Each individual bottled water company provides an implicit promise that it will manufacture tand deliver the highest quality product on time.

Keywords:

Pure water, customer service, oxygenated water, bottled water, communication, customer satisfaction

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Almost every company discusses, at length, the need for customer service and the significance of supplying true excellence to its customers. However, very few actually follow through with what it takes to attain this excellence. This is particularly true in the bottled water business since not all providers share the opinion that customer service is of the utmost importance in any business.

The bottled water industry services a wide customer base with numerous companies and individual clients. The industry is characterized by a small number of very large firms and a substantial number of relatively small consumers with specific geographic niches.

The Nature of the Business:

The bottled water business consists of the manufacturing and delivery of spring or purified water in small packages or large containers such as 5 gallon bottles. The product is delivered directly to the customer’s site in either company owned delivery vehicles or through common carriers. Each individual bottled water company provides an implicit promise to its customers that it will manufacture the highest quality product and deliver that product at the agreed upon time.

Many, Many Customers:

The customer base in the bottled water industry is very diverse and ranges from individual consumers with single bottle requirements to large multi-cooler business accounts with significant water needs. Each client has its own specific requirements, which are met by the company providing the services and product.

The Customer Service Promise and the History of the Business:

In the past, various bottled water companies have focused on process rather than customer service. Many firms acted on the belief that the delivery of a superior product completed their obligation to the customer. However, the customer service promise includes much more than a simple delivery of a quality product and requires additional services such as on time delivery, proper pricing, responding to additional delivery requests and other specific needs. One of the most important customer responsibilities is the ability to communicate their concerns not only to the customer service departments, but also to the heads of each company.

Current Status of the Industry (The Unfulfilled Promise):

Although the bottled water industry may seem rather simple, in reality, it is a very complex business. High quality water must be produced and delivered to the customer's location on time and as ordered. Often enough, customer requests change without warning, which is one reason why flexibility is important to the success of the bottled water company.

Frequently, the water needs of the customer exceed original expectations, which causes shortages . However, in order to avoid such a situation as this, the supplier would have already invested in the communication and stock infrastructure to meet all of its clients’ demands.

For those suppliers who private label water as a means of customer advertising, the design, printing and durability of the label on the bottle is a critical factor. Therefore, companies creating labels of lesser quality in the design and printing of the labels clearly provide a substandard product to their customers.

Communication and the Customer Promise:

Many bottled water suppliers neglect the reality that proper communication channels serve as the basis for fulfilling the customer promise. An overall reliance on voicemail and/or e-mail, an inability to respond quickly to customer needs and the absence of true customer service assistance has created a negative impression of the industry for many customers.

A proper communication system has many technical elements but it should begin with a willingness to include human contact in the communication link. No customer enjoys being dropped into the voicemail void, therefore, the bottled water suppliers that continue to prosper are the companies that uphold the customer service promises and guarantee personally answered customer service calls, which they promptly use to respond to client inquiries and concerns.

Accept Responsibility and Do What It Takes to Provide Customer Satisfaction:

There are many excuses for failure to perform but the bottled water suppliers who are truly world class are those who accept responsibility and persevere with their customer satisfaction guarantees. This often includes obtaining little or no profit on a particular transaction in order to fulfill the customer service promise.

Size is not the determinant in the customer service equation. Often, smaller companies are ready, willing and able to better fulfill the customer promise.
Look for a supplier with a track record of not only achieving the customer promise but also one with a history of fulfillment of the promise.