Showing posts with label Definition. Show all posts
Showing posts with label Definition. Show all posts

Consulting: Expanding The Definition


In my book “Anyone Can Consult!”, it has been brought to my attention that I use the masculine pronoun “He” in my writing. That’s because it was traditionally a male dominated industry, but that has changed now!

As women have broken the glass ceiling in almost every industry and enterprise over the last 30 years, so has the consulting business become more accessible to the fairer sex. I wouldn’t dare proffer the case that ANYONE can consult and leave out half of the popula...







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consulting, work at home, jobs, consultants, how to consult, careers, business opportunities







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In my book “Anyone Can Consult!”, it has been brought to my attention that I use the masculine pronoun “He” in my writing. That’s because it was traditionally a male dominated industry, but that has changed now!

As women have broken the glass ceiling in almost every industry and enterprise over the last 30 years, so has the consulting business become more accessible to the fairer sex. I wouldn’t dare proffer the case that ANYONE can consult and leave out half of the population!

Until about a decade ago, the title “consultant” was more or less limited to retired diplomats and top corporate officers, recruited more because of their “contacts” rather than their practical knowledge. In other words, until recently, the consultant’s position was more honorary than actual. But that has also changed dramatically.

The number of consultants for almost any problem in life has increased tenfold or more during the past ten years and the field of consultants is continuing to grow. In fact, independent consulting is one of the fastest growing businesses in the country today!

Let me give you a simple and easy to understand definition of a consultant:

A consultant is an expert at recognizing problems and shaping solutions to those problems. The need for problem solvers among large and small businesses worldwide has never been greater. The ever-changing moods of the buyer plus the myriad of crisis situations that business people face almost daily, have created a “seller’s market” for the alert consultant.

So, in expanding our definition of what a consultant is and what he does we come to the inevitable question:

What area of work have you been involved in over the years? Remember, you don’t have to have a quarter of a century of work behind you in order to consult. Consultants come in all sizes and with all manner of backgrounds.

My mission has been to convince my readers that it’s true; anyone (YOU) can consult, using what you already know to help others and make a substantial extra income!

You can consult on any subject that you have top-notch experience in. Maybe you know how to sew with great precision; you have tons of tips and tricks that other seamstresses can take advantage of. You may start to consult clients on a part-time basis. You could offer a booklet of those sewing tips and tricks to clients.

In other words, if you’re an expert in any field, you can ‘farm out’ your expertise and gather increasing amounts of revenue in the process.

Reaching for a consultant when problems arise is as natural as looking for the sun to come up every morning. When you’re not feeling well, you call for the services of a doctor. If your car isn’t running right, you take it to a mechanic. And so it is with a businessman when he encounters a problem– whether it is in the field of accounting, legal, sales or customer relations.

Your field of expertise is valuable to some person or company right now!

Let’s stretch the commonly assumed boundaries of what a ‘business consultant’ is and realize that experts are needed for almost everything a person tries to accomplish in life:

Car Repair
Homemaking
Studies
Travel
Employment
Hobbies

Another side of this need for consultants is in the case of the over-enthusiastic entrepreneur who rushes headlong into a business where he has little or no experience. Many such dreamers invest their life savings in questionable projects without even considering the idea of bringing in a competent business consultant to analyze and evaluate their plans.

Even experienced people are prone to over-rate their own ideas. The image of the end result, and dedicated enthusiasm toward the attainment of one’s goal are prime requisites for success; however, un-merited enthusiasm and dedication can also be very dangerous; if it is not based on solid research, it may cause people to chase headlong after non-existent rainbows.

And that’s where you can fit in as a business consultant.

Please accept that it is not necessary for you to have owned or operated a successful business to become a successful business consultant. Nor is it imperative that you have been in management or have a titled position. You will, however, need the ability to sell yourself, and an up-to-date understanding of the area in which you intend to assist others.

Finally, I’d like to paint a picture of what the consultants’ life can be like. Though each consultancy is unique, just as each human being is different, there are some things that you can look forward to experiencing.

Another title for a consultant is: an ‘Independent Professional’.

Let that title troll around your lips for a moment, say it out loud. It has a nice ring to it, don’t you think?

That all-important independence is delicious. You are truly your own boss. While others may have to punch a time clock, adhere to many frivolous company policies and find themselves in a rut of sameness, the independent professional never does!

You don’t have to play ‘office politics’ because you’re independent.

You never have to go against your own inner truth to placate some ‘boss’.

In fact, you will be PAID to ‘speak your mind’. You can shock, surprise, and discover whole new areas of development for your clients. You never get bored because you’re always finding yourself in a fresh environment with new faces, new personalities and new projects.

The independent professional finds deep satisfaction in the work he or she does because each idea, projection, and solution comes from within them and has his or her unique style and content stamped to it.

Finally, as we expand our definition of consulting, it is important to know that it can be taken as far, or as little, as you decide to go with it. You may find yourself on the international stage traveling extensively, or you may work right in your own backyard a mere stone’s throw from your client base. You will set the perimeters of your lifestyle; no one else will control your destiny.

Definition Of A 'Lead'


You see headlines all the time about 'Hot leads' 'Fresh Leads', etc. With this kind of lingo in place, one is likely to get the idea that a 'lead' is some sort of baked good.

I'm being silly of course. I'm sure you have some idea of what this term refers to.

A 'lead' is an individual who has expressed some initial interest in your product, service, or opportunity. Typically, this interest is displayed in the form of a request for more information; i.e. filling out an op...







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leads, email marketing, list building, ezine marketing







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You see headlines all the time about 'Hot leads' 'Fresh Leads', etc. With this kind of lingo in place, one is likely to get the idea that a 'lead' is some sort of baked good.

I'm being silly of course. I'm sure you have some idea of what this term refers to.

A 'lead' is an individual who has expressed some initial interest in your product, service, or opportunity. Typically, this interest is displayed in the form of a request for more information; i.e. filling out an opt-in form to receive a more detailed explanation of what you can offer via email.

Acquiring new leads on a daily basis should be your top priority. Instead of spending your time and energy trying to make a sale on the front end, put your efforts into bringing new prospects onto your contact list so you can promote your offer to them on a more personal level.

But I really want to focus this article on how you should be collecting these new leads. So I'll get right to the point; capture a prospect's interest by yourself instead of purchasing so-called 'leads' through a third party provider.

The best prospects are always people who see your offer and make a conscious decision to ask for more information.

Consider this analogy:

Let's say I stroll into the local video store and strike up a friendly convo with that cute young lady behind the counter. She'd recognize me, because I'm in there renting a new video game at least a couple of times per month. In fact, I've even pulled a laugh or two out of her with a few (well rehearsed) jokes. During the course of our chatter, let's say I ask if she'd like to catch a live band with me over the weekend (unlikely I'll ever acquire the nerve for this but it's certainly a nice thought).

Just for the sake of example, let's assume she says: "Hey that sounds cool. Give me a call on Thursday and I can tell you for sure if I'm free."

In the above scenario, I have just acquired a (hot!) lead.

To put this into perspective, let's look at it from another angle:

I could just as easily pay another employee of the video store to give me the phone number of the young lady mentioned above. Then, armed with her contact information, I could call her at home, completely out of any relevant context, and pitch my offer of a good band and a meal on the side.

Mind you, the band in question is a local favorite. And the club where they will be playing can deliver one of the best hamburgers money can buy.

But despite the quality of my offer, how is my target prospect likely to respond? It's safe to assume I would be in need of a new video store, as I would most likely be viewed as some type of stalker form this point forward.

Can you see what I'm getting at here? If someone who's email address you have purchased suddenly gets a message from you, and has no bloody idea who you are, I can almost guarantee they're not going to respond in a favorable manner.

Purchased mailing lists work great for big spending companies who can lay out thousands of dollars on this type of campaign. But for the average network marketer who is building a business on a far more modest budget, it simply is not cost-effective to try and play the numbers game with purchased leads.

Focus on giving people a good reason to ask you for more information. Once this request is made, over-deliver on the quality and value of information that you provide, and start building a real relationship with your new lead.

This business is personal. So don't get sucked into some scam that promises to build your prospect list by selling you the contact info of people who have never met you, and probably don't want to hear from you.