Showing posts with label consulting. Show all posts
Showing posts with label consulting. Show all posts

Computer Consulting: Don’t Market the 90’s Way


Computer consulting businesses shouldn't tout their certifications as their main marketing messages. Focus on building your own brand identity in computer consulting.







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computer consulting, small business computer consulting, IT consulting







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The 90’s was a time of certification for computer consulting businesses. Everyone touted what formal partnerships they had with what major corporations. “Hire us because we’re a Novell certified shop” or “Hire us because we’re an IBM business partner.”

Most consultants aren’t leading with that anymore because they don’t want to be perceived as an extension of that company sales force. They want to be perceived as their own brand of computer consulting.

The Benefits of Partner Programs Have Disappeared

In the old days, you used to get big MDS and co-op advertising when you were in a partner program. Those days are rapidly ending, so there’s really no financial reason for sticking their logo all over the place anymore. Spend more time branding yourself as opposed to just focusing on the solutions that you represent.

Stick To The Products You Know

Naturally when you get new computer consulting prospects and you’re taking them through the qualification stages and sales calls, you’re going to tend to recommend the solutions that you’re most comfortable with.

If you’re authorized to belong to a program, you’re going to recommend that particular solution. That’s fine, but don't make your marketing message focus on just that particular product or that particular platform.

Don't Become a Commodity

If you do, you open yourself up to commodity priced competition. Your prospects will ask why they should buy their NetWare license from you if they can get it cheaper on the Web or through mail order. Don’t open yourself to a bidding war.

That way of marketing is dated. It’s passé. You are much better off if you market what your computer consulting business can do for your client!

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Consulting Salary - What Can Your Business Afford?


Consulting salaries are an important factor in your ability to hire the type of talent you will need as your business expands. Use the Triple Billing Rule to determine an hourly billing rate that will support your ability to offer potential employees an attractive consulting salary.







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Consulting Salary, Consulting-Salary







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Consulting salaries are an important factor in your ability to hire the type of talent you will need as your business expands. You will probably do much of the work yourself, but as your business scales up you will need to employ others to help you. The consulting salary and payment scheme you offer will be key to attracting and retaining top talent.

You need to ask yourself very early on in your business operations, "Will I be able to afford the kind of technical person that has the skills that are needed for sweet spot clients?" If your business is only generating enough revenue to cover a consulting salary of $27,000 per year, you might be in for a shocking answer.

Consulting Salaries and Scenario Analysis

When we think about consulting salaries we have to use the triple billing rule: 1/3 of revenue goes to sales and marketing, the second third goes to taxes, insurance, and administrative expenses, the final third includes consulting salaries as well as all the other business expenses.

A great tool for figuring out potential consulting salaries is an Excel spreadsheet set up for scenario analysis.
Run different hourly billing rates through the analysis
Allocate the overall revenue into the general thirds
Take out a reasonable amount for general businesses from the final third
Analyze what is left for consulting salaries

You should try to run billing rates between $75 per hour to $125 per hour and come up with a rate that will support a consulting salary of $40,000 and up.

The Bottom Line on Consulting Salaries

The overall revenue of your business must be able to support a consulting salary that is sufficient to attract good, solid employees. A some point you will likely need to hire some help. If yo use the Triple Billing Rule you should be able to set an hourly billing rate such that you can afford to pay an attractive consulting salary to yourself and your future employees.

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Computer Consulting: 3 Questions To Ask Your Clients


Computer consulting clients can be asked some simple questions for to help you get more customers and keep your current ones satisfied. Listen to the answers and use them to help grow your business of computer consulting.







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computer consulting, small business computer consulting, IT consulting







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From a customer service perspective, you can ask your computer consulting clients three questions that will explode the growth of your company.

Question Number One:

“How Can We Improve the Level of Service That We Provide Your Company?”

Ask your computer consulting clients this question on a regular basis; at least a couple times a year. You will be amazed at the type of suggestions they give you.

They will tell you some things you’ll be able to implement without charging them another nickel or penny more because they’re simple no-brainer kind of things. For example, “Could you send us an email reminder the day before you’re coming in?” Obviously you don’t have to charge for something like that.

Some of the others may say, “It would be great if you could guarantee this kind of response time” or “It would be great if you could also take over finding someone who can help us with our PBXs.”

You’re going to get some ideas, some of which are going to make sense for you, some won't. Some of them may require a little more legwork and some of them may be great opportunities for additional revenue.

Question Number Two:

“Is There Anything Else IT-related That Your Company Needs Help With?”

Question Number Three:

“Do You Know Anyone Else Such as Business Associates, Friends, Family Members in the Greater Area That Could Use Some Help With Their Computer-related Problems?”

Help Your Computer Consulting Clients Help You

Spend a minute or two to tell your computer consulting clients what they should look out for. If they happen to be on the phone with a vendor or supplier or family member and they’re complaining and moaning that everything’s running slowly or that the LAN’s down again or email’s not working or the server crashed.

Get your computer consulting clients trained to listen for those clues and let you know that there’s an opportunity out there. If they’re a long-term client of yours and they’re happy with you, they should be more than happy to recommend you. All you need to do is ask and train them to be looking for these clues.

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Computer Consulting: Excellent Customer Service Inspires Growth


Computer consulting clients should have their needs anticipated by your staff. Spend some time evaluating your clients service tickets and consider how you can improve business by doing more computer consulting.







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computer consulting, small business computer consulting, IT consulting







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From a customer service perspective, what can you do to sell more monitoring and managed services? What would it be worth to a computer consulting client if you could predict and prevent a major problem before it occurred?

For example, if someone incurred $1,700 in billing last quarter due to some virus-related problems, is there something that you could offer them, a solution that you could give them going forward that could have prevented this?

What's The Best Service Choice?

Is it a matter of upgrading them to more complete virus protection? Is it a matter of giving them more thorough end user or internal guru training?

You should be looking at your service tickets and your invoices proactively so you can make some of those suggestions. That’s phenomenal customer service because you’re anticipating your computer consulting clients' needs.

You and Your Computer Consulting Staff Should Be Proactive

The same way that when people are married for a long time, they start anticipating their spouse’s needs, these client relationships evolve over time. You should be able to spot these a mile away as long as you know what you’re looking for.

Also, reward your technical staff for spotting and passing along some of these additional opportunities for you to follow up on. Also compensate your account managers and your technical staff based on their customer satisfaction ratings. These essentially become their report cards.

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Computer Consulting: Do You Keep Your Micro Clients?


Computer consulting professionals can keep their micro clients. Just be sure you still have enough time to market your business of computer consulting.







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computer consulting, small business computer consulting, IT consulting







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A big question, especially among newly established computer consulting professionals is this: “I have some smaller clients with two to five PCs. Since they’re very close and they’re willing to pay our hourly rate and understand that I can schedule them when I can, is there a problem in keeping them as clients? Until I establish myself with more larger clients, I’d hate to lose this income.”

Are Micro Clients Taking Up Too Much of Your Time?

This is more of a focus and a time management challenge than anything else. If you have a way that you can fit this all in, so much the better. Keep in mind that you need to leave time to get your direct mail campaigns out, to get your follow-up phone calls out, to go to the expos, to hold seminars, to get out and network, etc.

Don't take the only excess time that you have in a given week and devote it to servicing just those smaller computer consulting clients who are probably not going to grow substantially bigger over the next year or two.

Be Sure To Schedule Time for Marketing

Many computer consulting professionals have told us that they are spending so much time taking care of running and operating a store that it’s very difficult to find the time to read marketing books and learn other new skills, then get out and practice them.

If you have enough time to devote to the marketing of your computer consulting business and servicing your sweet spot clients, So to the extent that you have time to do all this and you can fit it all in, that’s fine.

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Frequently Asked Questions about Consulting


Consulting means to give professional advice in the area of your expertise. Consulting can be performed in a wide range of topics such as law, marketing, finance, accounting, communication and any other area in which you are an expert. When you become a consultant, you are essentially declaring yourself as an expert in that particular field.







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consulting,consultants,consultant management consulting,business consulting,computer consultants,computer consulting







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What is consulting?

Consulting means to give professional advice in the area of your expertise. Consulting can be performed in a wide range of topics such as law, marketing, finance, accounting, communication and any other area in which you are an expert. When you become a consultant, you are essentially declaring yourself as an expert in that particular field.

What type of work is involved in Consulting?

In consulting, the consultant provides a company or client with a specific service or their expert knowledge in their field for a specified amount of time. The job of a consultant is to enable the client to find a lasting solution to their specific problem by offering them advice and new information in that field. In consulting, you are required to give the client complete focus and use your skills of thought, analysis and brainstorming to come up with a solution and new ideas.

In consulting, what makes a great consultant?

When you decide on a career in consulting, you should be able to provide your client and their organization with intense motivation and excellent ideas. You should also be prepared to deal with situations that are often complex and perhaps even hostile. You should use your assessment skills and competency to know what needs done in any situation.

The different types of consulting

There are two general types of consulting available to those who wish to enter this career. These are called specialists and generalists. A consulting specialist tends to focus on one area of practice such as a specific area of expertise or a specific industry. A generalist focuses on a wider area of consulting. These types of consultants typically go to work for a firm that gives general type of advice to many different companies.

What do you need to get into the field of consulting?

People looking for consultants are looking for a person who has the ability to not only offer advice, but also create ideas, insight and share knowledge in their area of expertise. You must be able to provide your client with new and innovative ideas for creating and implementing solutions.

Some companies and firms that deal with consulting will look for those who have college degrees in business administration or other similar fields. You also must possess the desire to help provide service to your clients in the areas that are needed. Furthermore, in consulting, you must be a people person in all aspects. This is important because you will certainly not want to work those long, hard hours with someone you simply cannot get along with. You should enjoy working with all types of people.

In consulting, it pays to do your homework. If you are considering becoming a consultant, you should conduct thorough research to decide if consulting is right for you.

Computer Consulting Services: Selling the Network as Security and Data Protection


Computer Consulting Services are a security blanket for companies. Businesses will be able to control which employees have what access to files which are protected from a server designed by computer consulting services.







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computer-consulting-services, computer consulting services







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Small business prospects and clients may view your computer consulting services as part of their insurance policy. You write up a service agreement that lists what’s covered and what’s not, as well as various parameters for coverage. Then each month, quarter, or year you collect some kind of retainer deposit, similar to an insurance premium.

Play Up the Value of your Computer Consulting Services

Part of the reason small business owners never miss a premium is because they want to make sure that your firm will be there in their time of need. So effectively, one of the reasons small businesses hire your firm is for "security". Rather than go kicking and screaming trying to vehemently deny this, play up the value of your computer consulting services and add security and data protection into your sales pitch - as major parts of your clients’ network investments.

Superior Security Foundation

Be sure to weave some of the following security and data protection points into your computer consulting services sales presentations. In sharp contrast to a client/server network like the one you’re proposing, a peer-to-peer "server" generally isn’t capable of maintaining its own user account security database.

As a result, a standalone peer-to-peer network is limited to "share-level" access control. This means everyone that connects to this peer-to-peer "server" share point has the same user name and password. There’s no way to differentiate between access levels of users and no way to terminate an individual’s password when he or she leaves the company.

Highlight Your Computer Consulting Services

A dedicated server OS, on the other hand, provides much better control over who has access to which shared resources. Each person can be assigned his or her own user name and password. Be sure to highlight how your proposed networking solution takes this into account.

Security with your proposed networking solution is also more flexible or granular. With most peer-to-peer "servers", security can only be controlled at the share level. When a share point is set up on a dedicated server with a true NOS security can be controlled all the way down to the file level.

The Bottom Line about Computer Consulting Services

Consider adapting this file cabinet analogy for your client presentations: Would you rather grant employees unrestricted access to an entire room full of file cabinets, or just a few select hanging folders in certain file drawers which are pertinent to their job?

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Consulting Rates - Can I Charge Premium Rates?


Consulting rates are difficult to set and everyone wants to charge premium rates but wonders if clients will pay. The bottom line is that if you providing premium services you should be charging premium consulting rates.







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Consulting Rate, Consulting Rates, Consulting-Rate, Consulting-Rates







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Consulting rates vary from business to business. Some people start up their own computer consulting business right out of school. Others have worked in the industry for many years before deciding to head out on their own. The reality is, not all computer consulting businesses are alike and not all consulting rates are alike either - their owners have different skills sets and experience levels.

Some owners of computer consulting businesses have bachelors degrees, some don't. Some have years of experience, other's don't. Some are in their 20's, some are in their 60's. Given this disparity, the question that begs to be answered is, "How do I know if customers will pay premium consulting rates for my services?

Qualifications, Experience and Consulting Rates

The simple answer to the question is this: If you have decent people skills and decent technical skills, if you can do the job and be an asset as an IT person for a sweet spot small business, then your age, experience, or education should not hold you back from charging consulting rates at the top of the market.

The flip side of this is also true. If you are starting your business in your 50s or 60s and doing this as a second job or as a change in careers, don't let that hold you back from setting premium consulting rates. Your age, experience, and whether you have a degree should have absolutely nothing to do with it - your competency is the most important factor.

The Bottom Line on Consulting Rates

The core issue with setting your consulting rate is whether your computer consulting business provides value to the client. Do you provide something that they can't do themselves? Do you help them to be more productive? Do you help them get more done in a week? Do you help them cut expenses? If your answers are "yes" then you have every right to be charging premium consulting rates for the services you provide.

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Explode Your Consulting Income


Here are just a few ways to increase and diversify your income from your consulting business.

1. Sell More Services to Your Existing Clients

Instead of spending all that time and money trying to get new business, why not try to sell more services to your existing client base?

If you are an accounting and tax consulting firm, for example, you likely have clients who need some assistance in their record keeping and documentation. In addition to your year-end tax servic...







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CONSULTING, CONSULTING FEES, CONSULTANT







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Here are just a few ways to increase and diversify your income from your consulting business.

1. Sell More Services to Your Existing Clients

Instead of spending all that time and money trying to get new business, why not try to sell more services to your existing client base?

If you are an accounting and tax consulting firm, for example, you likely have clients who need some assistance in their record keeping and documentation. In addition to your year-end tax services, could you provide monthly bookkeeping and financial statements, accounting system setups, training in accounting software, or other services to assist your client?

Monthly services, in addition to annually billed fees, will help you smooth out your cashflow and minimize the seasonal nature of your business.

2. Mass Market Your Advice by Productizing Your Services

Could you produce a folio, special report, newsletter, e-book, book, audio cassette, video, or course? If so, you could enjoy making money even when you're not billing for your time. While asleep or on vacation, the sale of your information products could be generating additional income for you.

Sell such products through direct mail, mail order, exporting, and Internet marketing (your own website, your own affiliate programs, eBay auctions, and so on).

As well as the passive, residual income that information products can produce for you, they also help establish your credentials as an expert. This, in turn, produces more consulting opportunities for you.

3. Perform Group Consulting

Seminars, workshops, and teleclasses enable you to help many participants in a cost-effective manner. In addition to paying for admission, your attendees may also purchase some of your information products or even become your regular consulting clients.

4. Consider Additional Markets

Could you sell your consulting services to federal, state, provincial, or municipal governments? Could you be an expert trial witness?

If you consult with local clients, could you extend your reach nationally or internationally by using the telephone and Internet?

These few ideas are a starting point for you to brainstorm all the possibilities for exploding your consulting income.

Computer Consulting: Spread the Word


Computer consulting business can be generated by referrals or by asking your current clients and friends if they know anyone who needs help. Speak up and be open to new opportunities for more business in computer consulting.







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computer consulting, small business computer consulting, IT consulting







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Make sure your current computer consulting clients, friends, and family know what types of companies you work with, the types of things you do, and how much you would appreciate referrals from them.

A lot of times, by asking the right kind of open-ended questions, you can be very pleasantly surprised when your computer consulting contacts start discussing something that evolves into a $10,000 or $15,000 services opportunity because they all of a sudden had a lightening bolt moment.

What You May Hear

“We have this woman in Accounting who is typing the same thing in three times over and over and over again. I wonder if there’s some way that you could set up links or do something in Access that that would eliminate that?” or “We have this crazy process where we’re still using this DOS-based 19.2 modem but we’ve heard there’s a web-based way to do this. Can you look into it and help us implement it?” This is a golden opportunity to get more computer consulting business.

Open Ended Questions are Best

Get your customers talking. Instead of asking, "Are we doing a good job?" Which gives you a "yes" or "no" answer, you can ask questions that give you more opportunities to serve your customers. Ask them questions like:
"How are we doing?""What else can we help you with?""What do you like about how we’re helping?""What do you like about how we’re servicing the account?""What do you think we can improve on?"


Now take this information and suggest new ways of working together to benefit both of you.

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Computer Consulting: Diversify Your Clients


Computer consulting businesses need to diversify their client portfolios. 10-20 are the magic number of clients to have in your business of computer consulting.







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computer consulting, small business computer consulting, IT consulting







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Make sure that you never get to the point that any one computer consulting client has control over you. None of them should have such supreme leverage over you that you couldn’t afford to either lose them because of something that’s either out of your control or because you want to let them go.

Spread Out Your Risk Among Your Computer Consulting Clients

This is all about diversifying. Think about building your client portfolio like a mutual fund portfolio. It’s very similar with marketing where you’re using a couple different vehicles to give yourself some balance and lessen the risk a little bit.

If you have one particular computer consulting client that is your bread and butter, meaning that that’s the one who’s actually paying the bills, what you probably have is a part-time job. You don’t have a business. If they say jump, you really have to jump.

The Magic Number of Computer Consulting Clients

For a solo practitioner computer consultant, you don’t want to have a couple dozen or a couple hundred clients because it’s really hard to give tremendous service to them and be able to be as responsive to them as you need to be.

The ideal number is usually 10 to 20 at the most. It should never be below 8 because then individual clients will have too much leverage on you.

How Do You Find More Ideal Clients?

If you find that you do have one client, you need to ask yourself a couple of questions. How unique are their needs? Could you cookie cutter this and could you find other clients that are just like them?

Take a long, hard look at what you’ve done for this one client. What are their biggest problems that you’ve solved? What are the biggest problems that you haven’t yet solved? Figure out where you’re going to find other businesses that are just like them. Then you won’t be caught in a losing power struggle.

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Computer Consulting: Should You Work With Micro Businesses?


Computer consulting can handle losses from sweet spot clients easier than micro businesses. Make sure you are pursuing the most profitable business for computer consulting.







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computer consulting, small business computer consulting, IT consulting







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When it comes to computer consulting with micro businesses, look at the margins issue. You will always have a certain amount of hours that you’re forced to eat because you can’t bill for it. When you have a larger base of computer consulting clients to spread it over, a loss is a lot easier to swallow.

"Eating" a Loss is Easier with Big Clients Than Small Ones

For example, if you have a customer that’s billing $2,000 a year with you and you’re forced to eat a $500 job, you’ve sacrificed 25 percent of your billing for that customer. If you have someone that’s billing $10,000 a year with you and you’re forced to sacrifice a $500 job once a year, that’s no big deal.

That’s a very small percentage. The bigger the client, the more you can afford to do things like that.

Are Micro Business Distracting You From Finding "Sweet Spot" Clients?

Is computer consulting for micro businesses taking away valuable time from cultivating more lucrative business? Only you can answer that question.

You have to make sure that you have enough time to go after the solid B2B small businesses where there’s at least 10 systems, a real server and they can afford at least $5,000 to $10,000 in IT services a year on an ongoing basis.

Focus On The Larger Computer Consulting Clients

Phase out your dependence on micro small businesses. As you start taking on additional larger clients, you’re going to find you have to make tough decisions anyway.

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Consulting: Expanding The Definition


In my book “Anyone Can Consult!”, it has been brought to my attention that I use the masculine pronoun “He” in my writing. That’s because it was traditionally a male dominated industry, but that has changed now!

As women have broken the glass ceiling in almost every industry and enterprise over the last 30 years, so has the consulting business become more accessible to the fairer sex. I wouldn’t dare proffer the case that ANYONE can consult and leave out half of the popula...







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consulting, work at home, jobs, consultants, how to consult, careers, business opportunities







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In my book “Anyone Can Consult!”, it has been brought to my attention that I use the masculine pronoun “He” in my writing. That’s because it was traditionally a male dominated industry, but that has changed now!

As women have broken the glass ceiling in almost every industry and enterprise over the last 30 years, so has the consulting business become more accessible to the fairer sex. I wouldn’t dare proffer the case that ANYONE can consult and leave out half of the population!

Until about a decade ago, the title “consultant” was more or less limited to retired diplomats and top corporate officers, recruited more because of their “contacts” rather than their practical knowledge. In other words, until recently, the consultant’s position was more honorary than actual. But that has also changed dramatically.

The number of consultants for almost any problem in life has increased tenfold or more during the past ten years and the field of consultants is continuing to grow. In fact, independent consulting is one of the fastest growing businesses in the country today!

Let me give you a simple and easy to understand definition of a consultant:

A consultant is an expert at recognizing problems and shaping solutions to those problems. The need for problem solvers among large and small businesses worldwide has never been greater. The ever-changing moods of the buyer plus the myriad of crisis situations that business people face almost daily, have created a “seller’s market” for the alert consultant.

So, in expanding our definition of what a consultant is and what he does we come to the inevitable question:

What area of work have you been involved in over the years? Remember, you don’t have to have a quarter of a century of work behind you in order to consult. Consultants come in all sizes and with all manner of backgrounds.

My mission has been to convince my readers that it’s true; anyone (YOU) can consult, using what you already know to help others and make a substantial extra income!

You can consult on any subject that you have top-notch experience in. Maybe you know how to sew with great precision; you have tons of tips and tricks that other seamstresses can take advantage of. You may start to consult clients on a part-time basis. You could offer a booklet of those sewing tips and tricks to clients.

In other words, if you’re an expert in any field, you can ‘farm out’ your expertise and gather increasing amounts of revenue in the process.

Reaching for a consultant when problems arise is as natural as looking for the sun to come up every morning. When you’re not feeling well, you call for the services of a doctor. If your car isn’t running right, you take it to a mechanic. And so it is with a businessman when he encounters a problem– whether it is in the field of accounting, legal, sales or customer relations.

Your field of expertise is valuable to some person or company right now!

Let’s stretch the commonly assumed boundaries of what a ‘business consultant’ is and realize that experts are needed for almost everything a person tries to accomplish in life:

Car Repair
Homemaking
Studies
Travel
Employment
Hobbies

Another side of this need for consultants is in the case of the over-enthusiastic entrepreneur who rushes headlong into a business where he has little or no experience. Many such dreamers invest their life savings in questionable projects without even considering the idea of bringing in a competent business consultant to analyze and evaluate their plans.

Even experienced people are prone to over-rate their own ideas. The image of the end result, and dedicated enthusiasm toward the attainment of one’s goal are prime requisites for success; however, un-merited enthusiasm and dedication can also be very dangerous; if it is not based on solid research, it may cause people to chase headlong after non-existent rainbows.

And that’s where you can fit in as a business consultant.

Please accept that it is not necessary for you to have owned or operated a successful business to become a successful business consultant. Nor is it imperative that you have been in management or have a titled position. You will, however, need the ability to sell yourself, and an up-to-date understanding of the area in which you intend to assist others.

Finally, I’d like to paint a picture of what the consultants’ life can be like. Though each consultancy is unique, just as each human being is different, there are some things that you can look forward to experiencing.

Another title for a consultant is: an ‘Independent Professional’.

Let that title troll around your lips for a moment, say it out loud. It has a nice ring to it, don’t you think?

That all-important independence is delicious. You are truly your own boss. While others may have to punch a time clock, adhere to many frivolous company policies and find themselves in a rut of sameness, the independent professional never does!

You don’t have to play ‘office politics’ because you’re independent.

You never have to go against your own inner truth to placate some ‘boss’.

In fact, you will be PAID to ‘speak your mind’. You can shock, surprise, and discover whole new areas of development for your clients. You never get bored because you’re always finding yourself in a fresh environment with new faces, new personalities and new projects.

The independent professional finds deep satisfaction in the work he or she does because each idea, projection, and solution comes from within them and has his or her unique style and content stamped to it.

Finally, as we expand our definition of consulting, it is important to know that it can be taken as far, or as little, as you decide to go with it. You may find yourself on the international stage traveling extensively, or you may work right in your own backyard a mere stone’s throw from your client base. You will set the perimeters of your lifestyle; no one else will control your destiny.

Computer Consulting Business: Find the Right Clients


Computer consulting business owners need to latch on to the right clients in order to get their computer consulting business profitable. Make sure you are not running a charitable computer consulting business.







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computer consulting business, computer consultant business







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If you really want to make a decent living and want to have a good, successful, viable computer consulting business, sooner or later you have to narrow down your focus and develop a keen intuition. Additionally, you have to become good at spotting the best small businesses accounts.

The Small Business Myriad

There are millions of small businesses in the U.S. and there are millions of small businesses abroad. There’s a pretty good chance that there are thousands, if not tens of thousands, of companies that would qualify as small businesses in your local area.

The sad fact is, if you latch onto the wrong ones, you’re not going to have a very good computer consulting business.

Finding the Best Accounts

You need to know where to find these best accounts. In the computer consulting business you also need to know how to say "no," and when to say "no."

It’s extremely important that you know where to look, and how to verify that a small business is going to be a gratifying client for your computer consulting business.

You obviously want to feel a certain sense of career satisfaction. That’s probably one of the reasons you’re looking at starting your own computer consulting business as opposed to sticking with a traditional corporate IT career.

Keep the Financial Aspects in Mind

Your computer consulting business also has to be lucrative financially because you need to have a profitable business. You want it to be a stable source of recurring revenue.

Remember, all small businesses are not created equal. Your job is not to be the Mother Teresa of PC support. You are not starting a computer consulting business as a charitable organization.

The Bottom Line about the Computer Consulting Business

Of course, you want to have empathy for the people you support and you want to do a great job for them. At the same time, you have to look out for your own interests to make sure you’re going to be there for them six months to a year down the road.

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Computer Consulting Businesses: What Your "Sweet Spot" Clients Are Looking For, Part One


Computer consulting businesses: Sweet spot clients are looking for four specific things from you. Companies that provide these benefits will win the contracts for their computer consulting businesses.







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Computer consulting, computers, consulting, computer business, small business, small business consulting







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When providing B2B service, computer consulting businesses' ideal clients, or “sweet spot,” are companies with 10-50 PCs and 1-10 million in revenue. These “sweet spot” small businesses typically look for four things in their computer consulting businesses.
1. Response Time
2. Knowledge (Business and Technical)
3. Customer Service
4. Price/Value
In this article we will focus on the top two items, response time and business and technical knowledge.

Speed is Paramount in Computer Consulting Businesses
The more that a small business needs IT, the more likely that response time will be the leading factor. Why? Downtime is money lost. How quickly computer consulting businesses can address their clients' urgent or emergency IT needs becomes very important.

Computer Consulting Businesses are more Than Just a Bunch of Technicians
Your technicians' quick response to IT needs is of prime importance to most sweet spot small businesses. Second in importance would generally be your business or industry knowledge. For example, how well do your employees understand the client's particular industry and niche? Sweet spot clients definitely want technology providers that can really solve business problems, as opposed to just running around doing “screwdriver” kind of work, such as upgrading RAM or loading software.

Computer consulting businesses basically becomes the outsourced IT department for your sweet spot clients. Your company will end up working on hardware support, software support, LAN and WAN support… so you deliver soup-to-nuts, end-to-end solutions.

The Bottom Line on Computer Consulting Businesses
In this article you've been introduced to your sweet spot clients' first two requirements in computer consulting businesses.

Computer Consulting Business: Nail Down the Vendor Support Options


Computer Consulting Business Professionals will occasionally need to call on Vendors for tech support. Consider the response time, the credentials, and the product specialties of vendors in order to run an efficient computer consulting business.







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computer consulting business, computer consulting small business







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No computer consulting business can afford to be sitting at a client site, running up a big bill, staring at a blue-screen-of-death, facing an angry mob of irate users and sitting on hold for two hours with tech support.

This scenario is your absolute worst nightmare in running a computer consulting business and can be the kiss of death to your client relationship.

The Need for Good Vendor Technical Support

Good vendor technical support will preserve your credibility as a computer consulting business during times of crisis. No matter how experienced you are at PC hardware troubleshooting, calling on a specialist is a necessity.

Understand What Is Offered

Rather than get an unpleasant surprise when you need help the most, get the lowdown on vendor technical support before you make the purchase recommendation. Although many top PC vendors have similar capabilities and services, ask about included technical support services, and preferably get a description of them in writing.

Ask Questions

As a computer consulting business, you will want to ask questions to determine the reliability of PC vendor technical support. Find out if they are available by phone, if the technical support phone number is toll-free and if the support is free or not.

Also, find out if there are different technical support phone numbers for different products.

In operating your computer consulting business, you will also want to know if vendor technical support has 24/7 support in case you have a need for emergency support. Ask if online tech support resources are available as well.

Deal With a Specialist

As a computer consulting business, you want direct, rapid access to a specialist who deals with nothing but that particular product all day. So test the technical support group’s responsiveness at a time when your heart isn’t racing in the heat of a client server-down emergency.

Also, PC Magazine (http://www.pcmag.com/) regularly evaluates PC vendors’ technical support quality, so this is a good resource to look into.

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Consulting Salary - Are Your Rates Salary Equivalent?


Consulting salaries are very closely related to the hourly billing rates that you charge. Before you launch your business you need to make sure that your total revenue will allow to pay your self, and any future employees, an attractive and competitive consulting salary.







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Consulting Salary, Consulting-Salary







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Consulting salaries are very closely related to the hourly billing rates that you charge and the salaried equivalents that you can afford to pay both yourself and others down the road. The consulting salary you expect must be affordable given your hourly billing rates. This consulting salary must also be enough to attract sales and technical staff as your business scales up. If you don't set your rates at an appropriate level then you won't be able to offer competitive salaries to future employees and your business growth will falter.

The Consulting Salary Equivalent of $75 an hour

$75 per hour sounds like an attractive rate. Most people will equate it with a yearly consulting salary close to $150,000. The assumptions are that there is little overhead and people with their own businesses hardly pay any taxes.

Unfortunately, figuring out a consulting salary is not that simple. You need to remember that you'll only be able to bill out about 75% of your week. This takes you from a starting place of a $150k consulting salary to $112k per year. That still doesn't sound bad though, right?

There’s still something you're missing here. It's called the Triple Billing Rule.

Triple Billing Rule

Your overall revenue is actually split into three. 1/3 goes to sales and marketing, 1/3 goes to taxes, insurance, fringe benefits and other overhead items. The final 1/3 goes toward a consulting salary. If we take our $75 per hour scenario, suddenly we have a maximum consulting salary of $49,500 but we haven't accounted for the other business expenses that come out the final third.

When you look at consulting salaries realistically it is easy to see how setting billing rates is very complex. Your rate has to be high enough to pay yourself or a contractor/employee a decent consulting salary but not so high that it impedes finding clients.

The Bottom Line on Consulting Salaries

Consulting salaries come out of the final third of overall consulting revenue: marketing, sales, taxes, insurance, and administration all take precedence. When you start a computer consulting business it is important that you are able to pay yourself a consulting salary that is equivalent to what you would expect to make working for someone else. You may be an employer someday and you want to make sure the consulting salary you offer will be sufficient to attract the talent you are looking for.

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Consulting Rates - What Are My Competitors Charging?


Consulting rates of your competitors provide an excellent starting point for your own billing rate analysis. Use your network to find out what your competitors are charging and use that information to strategically position your own consulting rate.







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Consulting Rates, Consulting-Rates







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Consulting rates of your competitors provide an excellent starting point for your own billing rate analysis. If you know you competitor's consulting rates you can analyze various rate scenarios within a tighter range. You don't want to under or over price your own services and this information gives you valuable insight into what your target clients are currently willing to pay.

Techniques For Competitor Sleuthing

If you have friends or acquaintances that are niche technology providers, ask them what the going consulting rates are
Ask business partners, accountants and management consultants what consulting rate their clients pay
When you go to user group meetings, inquire about the going consulting rate in the area
Try to access government bid information - the consulting rates will be quoted
Look through old paperwork supplied by your clients and see if there is any mention of the consulting rate - purchase history, work billed, etc...

The Bottom Line on Consulting Rates

Setting your consulting rate requires knowledge. You have to know what your services are worth in the market. The best way to do this is to find out what your competitors' consulting rates are. Get creative: use your network, don't be shy about asking people outright, and do some snooping. Once you know the going rates in your area it is much easier for you to strategically position your own consulting rate.

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