Showing posts with label Micro. Show all posts
Showing posts with label Micro. Show all posts

Computer Consulting: Do You Keep Your Micro Clients?


Computer consulting professionals can keep their micro clients. Just be sure you still have enough time to market your business of computer consulting.







Keywords:



computer consulting, small business computer consulting, IT consulting







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A big question, especially among newly established computer consulting professionals is this: “I have some smaller clients with two to five PCs. Since they’re very close and they’re willing to pay our hourly rate and understand that I can schedule them when I can, is there a problem in keeping them as clients? Until I establish myself with more larger clients, I’d hate to lose this income.”

Are Micro Clients Taking Up Too Much of Your Time?

This is more of a focus and a time management challenge than anything else. If you have a way that you can fit this all in, so much the better. Keep in mind that you need to leave time to get your direct mail campaigns out, to get your follow-up phone calls out, to go to the expos, to hold seminars, to get out and network, etc.

Don't take the only excess time that you have in a given week and devote it to servicing just those smaller computer consulting clients who are probably not going to grow substantially bigger over the next year or two.

Be Sure To Schedule Time for Marketing

Many computer consulting professionals have told us that they are spending so much time taking care of running and operating a store that it’s very difficult to find the time to read marketing books and learn other new skills, then get out and practice them.

If you have enough time to devote to the marketing of your computer consulting business and servicing your sweet spot clients, So to the extent that you have time to do all this and you can fit it all in, that’s fine.

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Computer Consulting: Should You Work With Micro Businesses?


Computer consulting can handle losses from sweet spot clients easier than micro businesses. Make sure you are pursuing the most profitable business for computer consulting.







Keywords:



computer consulting, small business computer consulting, IT consulting







Article Body:



When it comes to computer consulting with micro businesses, look at the margins issue. You will always have a certain amount of hours that you’re forced to eat because you can’t bill for it. When you have a larger base of computer consulting clients to spread it over, a loss is a lot easier to swallow.

"Eating" a Loss is Easier with Big Clients Than Small Ones

For example, if you have a customer that’s billing $2,000 a year with you and you’re forced to eat a $500 job, you’ve sacrificed 25 percent of your billing for that customer. If you have someone that’s billing $10,000 a year with you and you’re forced to sacrifice a $500 job once a year, that’s no big deal.

That’s a very small percentage. The bigger the client, the more you can afford to do things like that.

Are Micro Business Distracting You From Finding "Sweet Spot" Clients?

Is computer consulting for micro businesses taking away valuable time from cultivating more lucrative business? Only you can answer that question.

You have to make sure that you have enough time to go after the solid B2B small businesses where there’s at least 10 systems, a real server and they can afford at least $5,000 to $10,000 in IT services a year on an ongoing basis.

Focus On The Larger Computer Consulting Clients

Phase out your dependence on micro small businesses. As you start taking on additional larger clients, you’re going to find you have to make tough decisions anyway.

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