Exhibits Q&A: The Advantages And Disadvantages Of Different Types Of Exhibits And Displays

* What are the advantages and disadvantages of pop-up exhibits?

Pop-up displays are fairly lightweight and compact. They can be folded into one or two cases. These displays are also easy to set up.

Pop-up displays offer little in the way of flexibility, however. Because the frame must be fully opened to be stable, users cannot adjust the frame to fit smaller or larger spaces.


* What are the advantages and disadvantages of panel displays?

A panel display usually ...

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exhibits,displays,booths,expos,conventions,convention centers

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* What are the advantages and disadvantages of pop-up exhibits?

Pop-up displays are fairly lightweight and compact. They can be folded into one or two cases. These displays are also easy to set up.

Pop-up displays offer little in the way of flexibility, however. Because the frame must be fully opened to be stable, users cannot adjust the frame to fit smaller or larger spaces.


* What are the advantages and disadvantages of panel displays?

A panel display usually uses a rectangular portion forming a lifted, recessed, or bordered part of the surface in which it is set. Usually the trader or the show coordinator uses a thin wooden board for vertical section of fabric.

The advantages of the panel display are that it presents some flexibility, economically, and will require little time.

Panel displays have divisions and folding panels that can be rearranged into different styles and designs. This will allow the industry of the trader to make use of the same show for different demonstration experiences.

Another disadvantage of panel display is that many people are needed for set-up.


* What are the advantages and disadvantages of frameless exhibit?

One of the most high-quality advantages that frameless exhibits offer is that it usually combines with the lightweight package. A frameless exhibit is very light is not a burden to transpor. The trader/exhibitor will not require extra hands to set up, which translates to fewer labor costs. Furthermore, the trader/exhibitor will not pay extra for the shipping.

This kind of exhibit is also very basic and simple. It is also good for certain kinds of visual products.

On the other hand, frameless exhibits have a design that is not compatible with photo products. Frameless exhibits are not ideal for supporting the weight directly. You will need to be very careful in order to have a nice set up for the frameless exhibit using the frameless exhibit method. Accidents can cause damage to the photos; it may turn upside down or collapse. If the trader/exhibitor will use this, he will need extra effort to supply support for the exhibit.


* What are the advantages and disadvantages of tabletop displays?

Tabletop displays are more trade friendly because they are so easy to set up. Tabletop displays are also very welcomed for transporting. They are very easy to assemble and disassemble on a moment's notice. A tabletop design can also be formed and twisted by using the smaller parts of the display. By implementing this strategy, it can be folded into smaller or larger pieces. It is also easier to piece together text and other displayed items compared to other forms of displays.

On the other hand, the tabletop display is limited in where it can be displayed. It could force you to minimize your boundaries and design borders, and it will reduce available tabletop space. Having a limited viewing space could limited your number of viewers and you will have a perimeter for your products.

Remember that the reason you have an exhibit is to promote your products and your company exposure for the business.

Cost Saving Trade Show Exhibits for the Growing Company

In order to achieve a company’s new image while keeping a handle on its budget, a good interim step for a firm that wants major attention at a key trade show is a custom modular trade show display that has the "look and feel" of a high-end custom build but at a substantial cost saving.

Keywords:

trade show, trade show exhibit, trade show display, custom modular exhibits, trade show booth

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As an early stage startup company matures, the image that was right for the times four years ago as an “up & comer” is often no longer appropriate. This emerging business now needs a more mainstream image to convey its strong new corporate identity.

The transition to a mainstream image necessitates not only a change in identity but also a change in trade show exhibit presence. Early on, portable pop up exhibits at trade shows worked. But with a company's mounting success it now needs an image that reflects its solid business stature as a true leader in its field. However, before being tempted to leap into a major investment in a custom build mega trade show exhibit, there is a practical intermediate step.

In order to achieve a company’s new image while keeping a handle on its budget, a good interim step for a firm that wants major attention at a key trade show is a custom modular trade show display that has the "look and feel" of a high-end custom build but at a substantial cost saving.

In terms of projecting awareness, the custom modular exhibit succeeds in reinforcing a company’s new prestigious image while reducing the operating costs associated with a custom build by 75%. The custom modular exhibit saves not only on the design and productions costs of a custom construction but also on such expenses as drayage, shipping, installation and dismantling.

Additionally, the configuration of the exhibit is expandable into a variety of spaces -- including a 10x20, 20x20, 20x30 or larger to scale with a company’s growth, enabling them to service large and small trade shows alike.

As the growing company moves into a stepped up trade show venture, it can benefit from an experienced trade show exhibit design and construction company. The company’s display team should be able to work seamlessly with a professional exhibit design firm to determine and meet key trade show deadlines and assembly demands.

Keeping costs on target should be a top priority for the expanding company. Before venturing into a top-end custom build spectacular, there’s good logic in taking an appropriate next stage exhibit step. For comparison, here are seven cost savings benefits of a custom modular vs. custom exhibit:

1. Less shipping and drayage expense:
The 75% lighter weight custom modular exhibit keeps shipping and drayage costs in line with a trade show exhibit designed with less weight and compact packing.
2. Reduction of trade show storage costs:
75% fewer crates reduces storage costs substantially.
3. Lower labor costs due to ease of setup:
A smaller crew is needed so less time is required to install and dismantle exhibit.
4. Less Refurbishing required:
Panels can be removed from the crate by hand reducing the amount of potential damage to the display. A forklift never touches a panel keeping trade show related repair costs at a minimum.
5. Flexibility:
The versatile custom modular unit facilitates expanding or reducing trade show exhibit space without adding a variety of expensive components.
6. Quality of Trade Show Exhibit Consistency:
Interchangeable panels and components built the same way every time to strict quality standards save costs and time.
7. Potential 10% reduction in cost of production and reduced design time:

The majority of trade show design elements could be pre-engineered which reduces the time to build and money spent in production.

Custom modular exhibits are increasing in popularity as the next stage exhibit option in the trade show industry because they offer designs that create tremendous impact, ease of use and cost savings. Smart companies are looking to succeed in trade show exposure while properly managing the balance between dramatic exposure and disciplined cost constraints.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For additional information, go to www.proexhibits.com.
© Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved

Hands On Trade Show Exhibits Lure Attendees

When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences.

Keywords:

trade show, trade show exhibit, trade show display, custom modular exhibits, trade show booth

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When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences.

Why are such participatory activities important at trade shows? Quite simply: they boost traffic to the trade show exhibit site, leading to product interest and often substantial sales from experiencing first hand a dynamic new product.
When Event Marketer covered the Consumer Electronics Show (CES) in Las Vegas in early January 2006, they found exceptional trade show exhibits that offered interactive experiences. Here are a few exhibitors whose “hands on” trade show displays showcased new product trials on the trade show floor:

Canon -- Canon’s goal was to get attendees’ hands on its products. They had three hands-on display islands staffed by representatives. One of the islands featured PowerShot and EOS cameras and camcorders, another showcased printers, and the third island featured smaller digital cameras and camcorders. Canon also had a theater that mimicked a working film set with camera booms and professional stage lighting. Visitors demonstrated Canon’s new products and took photos and videos of a working model-train village choo-chooing away in their center island.

Dolby -- A TrueHD Theater was Dolby’s centerpiece to run demos of its high-definition audio technology. Separate semi-enclosed zones showed off Dolby’s audio technology for HDTV home theaters, surround-sound video gaming, and PC home audio. The gaming zone offered visitors a chance to try Burnout, the new Xbox 360 racing game. The Xbox’s Dolby Digital sound technology seduced game enthusiasts to come try their new products.

Garmin -- Several interactive demonstration stations helped Garmin get its portable navigation systems into people’s hands. Two circular islands each featured eight handheld navigation units for visitors to try, while plasma screens atop the stations ran videos about the products.

Nokia – The company divided sections of the trade show exhibit—which featured everything from its mobile office products to its latest Bluetooth-capable phones—to create individual environments for products and presentations. Visitors checked out the products on tables on the main floor. Nokia created interactivity with touch-screen computer kiosk booths, where trade show attendees could learn more about key product features.

Remember that people want to try before they buy. At trade shows, they want to see for themselves and be part of the action. That is why the use of interactivity works especially well at trade show displays that introduce new products and services.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For addtional information, go to www.proexhibits.com.
© Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved