Get Free Publicity: Tips From The Experts

How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.

Be familiar with the show/publication. Your pitch should be about how your story will work for them. Don't do a general pitch ("A story about dog training.") but suggest the segment the story would be right for, or what makes it right for ...

Keywords:

publicity,free publicity,press releases,media releases,e-mail,press,PR

Article Body:

How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.

Be familiar with the show/publication. Your pitch should be about how your story will work for them. Don't do a general pitch ("A story about dog training.") but suggest the segment the story would be right for, or what makes it right for them.

Don't take "no" personally. It may be that they have just done a similar story, or they can't fit it in, or it just isn't right for them. If you speak with someone, ask if they can suggest another show or publication where the story might work.

If at first you don't succeed, pitch again. But wait at least a month or two, and come back with a different angle, not exactly the same idea that got turned down.

Many now prefer e-mail pitches to fax. It is fast to review, and can be easily forwarded to several others. Faxes often pile up unread, but e-mail gets read.

Keep your e-mail short and to the point. DO NOT send any attachments, as they will be deleted unopened (if they get through at all). You can include a link to your Web site or online media kit where more information is available.

When you e-mail, make your subject line enticing. Using "Hi!" or something else that looks like spam will get it deleted without being read. Start with QUERY: or PITCH: then give a short, punchy headline.

One national TV show producer said that you didn't need to send video with your initial (mail) pitch, another said if you mailed a pitch with no video you wouldn't be considered. In either case, you will need a video of other TV appearances before you get on a national show, so be on the safe side and send it.

Local media are always looking for local experts to interview on a variety of topics. Send them your bio and credentials and they will keep you on file for the next time they need an expert in your field.

Remember that the media do not exist to give you free publicity. They are there to inform, educate and entertain their readers, listeners and viewers. Help them do that, and you will have many publicity opportunities.

Home Business that Works – for dummies and experts

Are you still looking for that great home business opportunity? You probably are since you are reading this article. I have to warn you – years may pass and you'll still be looking.

Read on and learn from my personal journey from mistakes to success...

Keywords:

home business, small business, work from home

Article Body:

Are you still looking for that great home business opportunity? You probably are since you are reading this article.

I have to warn you – years may pass and you'll still be looking.

The internet is moving with the speed of light. Blogs are now the main attraction. So is niche marketing. In a couple of months you'll be looking at a new idea which will be copied and slightly modified from all the big names in the internet marketing.

What do to? Which one to choose? Is that a scam? How can you know?

All those long sales letters promising you automatic money sooner or later. You buy an ebook and read it; think about it for 30 minutes and there is another email saying something about an even better opportunity.

And the circle continues…

So there you are, after a long day staring into your monitor for hours, reading and thinking what to do next… "Maybe this will be my chance! Hmm, and how about this! Check this out all this for only $47! Wow." Or maybe not…

When you finally shut down your computer and go to bed you realize that 6 hours have passed and nothing has changed.

You still don't have a website, you still don't know who to trust and even this last ebook didn't give you the clearest directions. "Those were good ideas, yeah, but man, I don't really know how to do all that."

What you are reading is my story. I'm not a guru, I don't sell 20 ebooks and 6 DVD's and I am not making $3000 a month on automatic.

But what I do know is that I found a company and a system where I feel at peace. I know exactly how to begin my journey on the internet and I'm a happy owner of my first ebook. I have sold 11 copies of it. I also earn some money with Google Adsense.

It's a good start and I am very optimistic. I'm learning and I will not quit. But what I needed from all that mega information on the internet while I was overwhelmed was a beacon. I needed a guide to show me the way.

To explain to me where to start, what this SEO is all about, how to organize my website in a logical structure, what is Pagerank and how it will help me, how to promote my site and build traffic without 10 DVD's that cost $997.

I now feel extremely calm, focused on my goal and my passion and I am not lost anymore in this huge World Wide Web which bombards us with zillion money opportunities.

I am not searching anymore. I am now working with joy and passion. I know where I am going and that's a very fun place, trust me.

You can start your journey too.

Here's what you need to decide right now: are you still going to search every day for hours and nothing will change except your mood, or are you going to take action and start moving decisively in the direction of your success.

Experts Say the Allied Health Work Force Is in Jeopardy

From rising health care costs to an increase in the number of Americans who lack health insurance coverage, there are many health care issues that are attracting considerable attention in Congress.

Keywords:

Experts Say the Allied Health Work Force Is in Jeopardy

Article Body:

From rising health care costs to an increase in the number of Americans who lack health insurance coverage, there are many health care issues that are attracting considerable attention in Congress.

However, some say there's one key dimension that fails to receive sufficient notice: the adequacy of the allied health care work force. Apart from doctors, nurses and pharmacists, these professionals are the personnel engaged in patient care in hospitals. They also work in a wide range of other health care settings.

An increase in demand, retirements, technology advances and other opportunities for allied health graduates have placed a strain on the educational pipeline. According to the Association of Schools of Allied Health Professions, an organization representing allied health education in the U.S., a vivid illustration of this disturbing trend may be found among the allied health professions.

Currently, many sectors within the allied health professions are vulnerable. For example, although a high proportion of all treatment furnished in a hospital is accompanied by medical laboratory tests, the medical technologists who perform these procedures are experiencing a personnel shortage that is just as severe - if not worse than - what afflicts the national nurse shortage.

As a means of addressing the situation, ASAHP is working with several other organizations in the development of legislation known as S. 473, the Allied Health Professions Reinvestment Act of 2005, and H.R. 215, a companion bill. Introduced to Congress in 2005, this proposed legislation is designed to furnish a remedy for the allied health work force problems.

If something isn't done soon, the organization warns that there will be an alarming increase in adverse events affecting patients because of an inadequate supply of allied health caregivers.

The term "allied health" was coined by the federal government in 1966, when legislation was needed to remedy severe work force shortages among health and health-related professions such as physical therapy.

Experts Increase Sales By 28% With Custom Vacation Certificates

Top-notch sales professionals and business owners consistently seek new and economical ways to increase sales. They might try a discount sale, or a buy one get one free sale or something else. But this can be a costly give away of valuable merchandise or time. A different and more affordable method is the vacation incentive.

Vacation incentives have matured since the day of hidden sales meetings. Your customer no longer is forced to attend timeshare meetings, ruin their va...

Keywords:

sales, marketing, incentive, sales incentive, marketing incentive, vacation certificate, voucher

Article Body:

Top-notch sales professionals and business owners consistently seek new and economical ways to increase sales. They might try a discount sale, or a buy one get one free sale or something else. But this can be a costly give away of valuable merchandise or time. A different and more affordable method is the vacation incentive.

Vacation incentives have matured since the day of hidden sales meetings. Your customer no longer is forced to attend timeshare meetings, ruin their vacation or pay hidden fees. They get free hotel plus $500 in savings with no gimmicks. The best part is the sales professional or business owner only pays as low as twenty cents per customized vacation certificate and offers a high value for free to get customers in the door -- or make the sale. But does this really work?

According to USA Today, 93 percent of customers surveyed preferred travel over other incentives. Plus the “Incentive Travel Fact Book” states a whopping 58 percent of those surveyed say that travel is a more effective incentive than cash or merchandise.

"In a split marketing test, we sold 23.4% more copies of Instant Mortgage Letters when offering a free Las Vegas hotel and gambling package," says J.D. Zandt, Managing Director of RDULoans.com.

Mortgage companies aren't the only industry increasing their sales with vacation certificates. Other businesses include Timeshare Resorts, Vacation Clubs, Motels & Hotels, Auto Dealers, Apartment Management, Health Clubs, Newspapers, Banks, Carpet & Tile Stores, Boat Dealers, Furniture Stores, Home Improvers, Jewelry Stores, Tire Stores and more.

Customized vacation certificates are perfect to increase sales, generate web traffic, provide lead generation, build loyalty with customers plus motivate executives and top sales performers. Plus with a 30 year travel company completing the processing, fulfillment and arranging, merchants simply promote and distribute the vacation certificates for maximum benefit.

Vacation certificates customized with your name or company name are available for $24.95 at http://SonicPoint.com/vacationsales.php

Experienced Firm Can Provide Offshore Outsourcing Strategy for India: pick a winner to emerge as one, advice experts.

You can’t avoid it because it’s everywhere; everyone in the business world is talking about getting some done, others are already way ahead and enjoying the benefits of having done it on time and still others are weighing the quotations from various offshore outsourcing strategy for India planners! Yes, we are indeed talking about the real thing: Offshore Outsourcing, not as a seasonal trend, but a great business idea that makes more sense when one sees through all the potential risks of availin

Keywords:

offshore outsourcing strategy india

Article Body:

Do not limit your understanding of outsourcing and transmigration of services to only offshore outsourcing strategy for India: learn about global outsourcing trends from experts in various fields of business by attending the summer UK seminar!

The Gartner Outsourcing Summit to be held between 2nd and 4th of June, 2008 at the Royal Lancaster Hotel, London, UK is a great opportunity to learn about which businesses have been successful in outsourcing various operations and which are the best offshore outsourcing service providers – and techniques used for successful management and optimization of projects undertaken. With eminent speakers attending these summits, the seminars and industry related information bank for potential business owners looking to avail benefits of smart selection of offshore outsourcing strategy for India vendors, increases considerably as choices grow for them.

A lot more than cost-cuts, offshore outsourcing strategy for India provides innumerable benefits for the overseas business owner! Improved flexibility and profitability are added advantages to selecting the right offshore outsourcing strategy for India firm to provide solid understanding of outsourcing and smart management of every aspect of a specialized business option. Besides enlightening clients on the latest trends in outsourcing and business management from remote locations and expansion to newer customer bases, choosing a qualified offshore outsourcing strategy for India provider also makes available to the client the advantages of a business model that is unique to his business needs, whether he chooses to enter an onsite, off-site or offshore arrangement.

Founded in 2001 and with offices in US and India, info@eupath.com is a preferred provider of all management consulting needs any organization may have for professionally leveraging and implementing high quality service offshore outsourcing for India delivery models.

Experts Question Flip-Flops In The Workplace And Their Effect On Our Feet.

Women are wearing flip flops in the workplace more and more, especially in these warmer months. U.S. style experts believe that flip flops could be damaging not only our feet but our careers.

There are so many new styles of flip flops: beaded, leather, sequins that women feel it is easy to get away with wearing them to work.

An employee of West Glenn Communications comments that she wears flip-flops on the days she doesn’t have important meetings with clients or avoids ...

Keywords:

Article Body:

Women are wearing flip flops in the workplace more and more, especially in these warmer months. U.S. style experts believe that flip flops could be damaging not only our feet but our careers.

There are so many new styles of flip flops: beaded, leather, sequins that women feel it is easy to get away with wearing them to work.

An employee of West Glenn Communications comments that she wears flip-flops on the days she doesn’t have important meetings with clients or avoids wearing them if she knows that someone who disapproves will be in the office.

Thousands of women across the country consider flip-flops an indispensable element in their summer wardrobe.

An Old Navy and Gap online survey showed that flip-flops were at the top of the list as summer work attire for high school and college students. More than 31 % of the women surveyed said that flip-flops were essential part for their summer work wardrobe.

Many companies feel differently.

A spokeswoman for BNP Paribas says that if a dress code says no beachwear this includes flip flops.

Style experts advise that flip-flops could be detrimental to a career. Younger women are the ones who tend to wear them to work.

Style commentator Meghan Cleary says, "Shoes convey the mood of a woman. Wearing flip-flops conveys the mood that you are relaxed and on vacation. That's not a good message in the office,"

Doctors also have concerns about the effect of flip-flops on the feet.

Doctors at the American College of Foot and Ankle Surgeons say that flip-flops are connected to a rising number of heel problems among teens and young adults.

A representative recently said, "We're seeing more heel pain than ever in patients 15 to 25 years old, a group that usually doesn't have this problem.” She said that thin soled flip-flops give no arch support and can intensify abnormal biomechanics in foot motion. This will ultimately cause pain and inflammation.

Flip-flops have been around for at least 70 years, originating from traditional Japanese woven, and possibly wooden soled sandals in New Zealand.

The Y-shaped and flat soled sandal is known all over the world and to all social classes.
It is very common in developing countries for its affordable price and sometimes the only shoe used because it is easy to make.

The term "flip-flop" gets its name from the slapping sound the sandal makes when it hits the ground and the heel.

A few years ago the life of the flip flop changed completely. They became trendy and popular. All kinds of stores sell them in a variety of colors with all kinds of decorations. There is even a bridal Flip flop which is full of Swarovski crystals and sells for $140.

In June 2005 the Northwestern University’s champion woman’s lacrosse team wore flip-flops to the White House to meet the President. It was considered inappropriate attire and the women were criticized

Ellen Campuzano, president of the Committee of Color and Trends, a New York-based forecasting service specializing in footwear and accessories, believes that flip-flops' popularity has almost run its course.

"Usually these trends come and go in about five years," she said. "I think we've reached the peak. They can't be any more widespread, so maybe next summer something will replace them."