Effective or Irritating : The Use of Pop Windows in Internet Marketing

Are you always annoyed and irritated by the pop-ups on your desktop when you’re working on a serious work like I do?

This article provides you the insight on the so-called pop-ups and a solution this vexed problem. A Must read for all Internet entrepreneurs.

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Article Body:

A few years ago, pop-up windows were all the rage in Internet marketing. What is a pop-up window? It's a window that suddenly pops up when the visitor clicks on a hot linked graphic or hyper linked text. Pop up windows are often smaller than the existing browser window and display on top of the existing page the visitor is viewing.

It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today;

Internet surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers' time. However studies have shown that even with these set backs, pop-up windows are still an effective method of Internet marketing.

Is there some way that pop-up windows can be less irritating and still be effective? Yes!!! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy.

You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows.

When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need, will see the ad and therefore be more likely to respond. Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement.

Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the surfer does not want to see the ad, but has a hard time closing it out, they will likely become frustrated and could leave your site all together.

You can either use a button to that will allow the surfer to close the window or be sure that the “x” is easily visible. Another good idea is to use a script that utilizes cookies. Cookies will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page.

When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large
headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.

Entrepreneurs May Have Irritating Syndrome SASS

Entrepreneurs are notorious for ADD-like symptoms. However, as Dave Crenshaw of Fresh Juice Strategy explains, what they really suffer from is Short Attention Span Syndrome, or SASS. This article offers humorous analysis and helpful advice for entrepreneurs of all kinds.

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Article Body:

Know one of those brilliant brains that can't have a sustained human conversation because their mind races too fast? They may suffer from a not-so-rare disorder. And you hold the cure - if you print out the following article and hand them a copy.

Entrepreneur SASS
(With permission from Utah Valley Business Q)

We may have an epidemic among us. At the next networking meeting you attend, wash your hands immediately afterward - maybe five times for good measure. Despite medical evidence to the contrary, a previously thought incommunicable disease is spreading faster than copies of Who Moved My Cheese?

The disease is Short Attention Span Syndrome, or SASS.

Perhaps someone you know and love is affected. Perhaps you yourself have noticed some of the following symptoms.

-Shifting in your seat and coughing just a little too loudly during a boring meeting.
-Saying to your significant other, I'm sorry, honey, could you repeat that? I wasn't paying attention.
-Going to sleep while mentally rifling through a mile-long to-do list

Many with these symptoms joke, "I must have ADD!" However, only 4 to 8 percent have the genetic condition referred to as ADD - more correctly termed ADHD, - which is present from birth and, while treatable, is permanent. The dreaded disease of SASS, on the other hand, develops over time.

Symptoms begin to appear around the teenage years and slowly accelerate until they become a frenzy of activity and mental noise. SASS is viral. It passes from manager to employee, from spouse to spouse, from parents to children and from children to parents.

Most common is the passing of SASS from entrepreneurial types: business owners, risk-tasking executives, sales professionals, visionaries. Entrepreneurs develop SASS themselves, typically in the incubator of their own ever-changing minds. While most everyone has a lot to do, entrepreneurs have the tendency to pick up a lot more "To-Dos" than the average person. They then pass the virus on to those around them.

Entrepreneurs pass SASS to their employees in the form of altered objectives, multi-tasking, bold initiatives, training meetings, revised agendas, organizational restructuring, innovation after innovation, and of course, more meetings. They pass it on, unable to listen to the comments of others as they continue to create more to-dos in their mind.

Then they return to the quiet of their own homes and continue to think about more changes and more To-Do's deep into the night. They are often oblivious to the peas and carrots on their plate and the 8-year-old wanting to play Bob the Builder.

There is hope. SASS is a curable condition. Those afflicted by SASS usually have developed an altered sense of reality. Recommended therapy is as follows.

First, have the subject look in a mirror. Ask them, How many of you are there? Sometimes, the SASSy individual thinks outside the box to the point that they insist there are two of them. In this case, have them repeat 50 times the phrase, "There is only one of me. There is only one of me."

Second, have the subject look at a clock. At the beginning of a minute, ask the subject to count each second as it passes. At the end of the minute, as them how many seconds there were. If the number is anything other than 60, repeat this exercise 59 times. At the end of the hour, ask them how many minutes there were. If necessary, repeat this exercise another 23 times and ask them about hours in the day.

Finally, find the subject’s calendar. They may have more than one calendar. Explain to them that, since there is only one timeline in the real world, they can only have only one calendar. Next, look for double-bookings. Again, explain to them in a firm but loving tone that, since there is only one of them, they can only be in one place at a time. If travel time is not properly scheduled, explain to them that, since faxing one's self has yet to be invented, they will be unable to magically teleport from location to location.

As therapy continues, SASSy entrepreneurs will gradually overcome their delusion that their disease makes them more productive. They will come to learn the truth of the proverb, "man who chases two chickens catches none."

There is hope for the SASSy entrepreneur. With your help and the help of professionals, they can and most often do come back to reality.