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Home Business Opportunity

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Have You Heard About Streamline Magic?

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Create Marketing Magic

When you think about marketing, chances are pretty good that cartoons and talking animals aren’t the first thing to pop into your mind. You’re probably processing numbers, identifying markets, and looking for ways to cut costs.

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Marketing, Creativity

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When you think about marketing, chances are pretty good that cartoons and talking animals aren’t the first thing to pop into your mind. You’re probably processing numbers, identifying markets, and looking for ways to cut costs.

Maybe it’s time to get your nose off the grindstone and have a little fun. Why? Creativity plays an important role in marketing, and sometimes we need to take the time to get our creative juices flowing.

Don’t believe it? Take a close look at Disney. Now that’s a perfect sample of creativity and marketing going hand-in-hand! Walt Disney… a dreamer who put magic into his marketing.

Creativity can take on several different “personas”…

1. The Explorer
The explorer seeks out bits of interesting and new information like a sponge. Curiosity keeps him hunting for the unknown and ready to plunge into brand new experiences.

2. The Dreamer
A wild imagination is the best friend of a true dreamer. Nothing is impossible in the world of imagination.

3. The Artist
An artist is able to take a variety of bits and pieces, mix them all together and come up with a collage that entrances the mind.

Before you set this article aside and get back into the daily grind, let’s think of what all of this could mean to your marketing campaign.


Creativity may…

1. Add pizzas to your flyers
2. Spark a brand new idea for a product/service to market
3. Bring to light a brand new way to market your current product/service
4. Give color to your ads
5. Expose a new way to beat out the competition

Hey, any one of those are great boosters for a marketing campaign. The trouble is that sometimes we feel that everyone is creative, but we’re just an unimaginative lump of clay destined to plod through life.

Not so! Everyone has an imagination. Sometimes it just needs to be oiled up a little bit to get it loosened up. How long has it been since you put your imagination to work?


You can give your creativity a leg up by…

1. Watching a sunrise or sunset
2. Organizing a party
3. Smelling a flower

Hah! You thought I’d have some extravagant exercises all laid out for you, didn’t you? Relax, there’s no secret key to being successfully creative. Creativity comes in all sizes, shapes and colors. There’s no right or wrong way to be creative.

The biggest hurdle most people face is the “I’m just not creative” cop out. Sure they’re creative. In fact, if I asked, they could create quite a long list of the reasons they aren’t creative.

Research has shown that this biggest difference between “creative” and “non-creative” people is that “creative” people believe they are creative and “noncreative” people don’t believe they are creative. It’s as simple as that.

Every marketer gets stale after a while, if they don’t find refreshing and new ideas to incorporate into their work. If your marketing has lost its pizzazz or seem to be in the dumps, simply take a little time to stimulate your creativity and just see what happens.

Create Marketing Magic With The Right Color

Colors have a hypnotic effect on people. Many people feel drawn to azure blue, for instance.

The odd thing about blue is that it can make you feel trusting. It is subtle. You are probably not aware of it. Other colors work in the same way. Shades of colors also have a subtle effect on your mood. Bars are often decorated in dark shades of red, grey or blue in order to soothe customers into staying. Kindergartens are filled with pastel shades to keep children happy.

How c...

Keywords:

marketing, products,people,color, dieters

Article Body:

Colors have a hypnotic effect on people. Many people feel drawn to azure blue, for instance.

The odd thing about blue is that it can make you feel trusting. It is subtle. You are probably not aware of it. Other colors work in the same way. Shades of colors also have a subtle effect on your mood. Bars are often decorated in dark shades of red, grey or blue in order to soothe customers into staying. Kindergartens are filled with pastel shades to keep children happy.

How can a color help sell your product? Easy. It can put your customer in the buying mood. You can color anything your customer sees – your product, its packaging, the website, sales materials or your logo. If you choose the right color, you could send people scrambling for their wallet.

Here are some colors and their power:

* Blue is an all-time favorite. If you use blue, people see you as trustworthy. It is conservative and solid. Blue is the color for little boys because according to folklore, baby boys are born in the blue shadow under a cabbage. Good products and services for blue are boys’ clothes, jewelry, travel, insurance, business services and art.

Blue exerts another extraordinary effect: it curbs the appetite. Dieters sometimes eat in blue light, from a blue plate in a blue-colored room. It odd thing is – it works. They do not eat as much.

* Red signals excitement – and danger. It makes people feel expectant. It is often used for introducing a new product. Some good products for red are security products, toys, sports accessories, cars, children’s clothing and pet products.

* Pink is a calming color. Pink is used to sell girls’ clothes and toys as well as cosmetics. Pink shades and lampshades soften the light in a room. A sales price printed in pink tends to make it appear less expensive. Perhaps, it is the calming effect at work. Pink is also pure innocence. Little girls are given the color because ancient folklore has it that girl babies are born in the heart of a rose. *Yellow grabs the eye. In fact, it is the first color babies recognize. It gives off a secure feeling. It is excellent for children’s clothing, health services, vitamins, pet items, music, flowers and household appliances.

* Cream is serious and elegant. It is good for costly items. It
is used in women’s fashions, interior design, linen, bedding,
kitchens and books.

* Grey is serious. Light grey is efficient and sleek. It is good for men’s fine clothing, silverware, machinery, genealogy and family crests. The walls of office buildings are often light grey. Dark grey is ultra serious.

* Green expresses freedom, purity and spaciousness. A soothing color, it goes well with food, water, cooking, flowers, house shutters and doors. Light green is associated with money and ties in with the stock market and business.

* Purple is commanding and sure. In olden days it was used only for royalty. It gives the impression of quality and works well for exclusive and costly items. It is used for heirlooms, books, music and memberships in exclusive clubs.

* Orange makes you look twice. It says: danger is near. It is a bold, hot color that works well with sports clothes, games, camping gear, outdoor vests and children’s apparel.

It's only fitting, perhaps, that along with the magic of Santa Claus at

Before the discovery and use of electricity, candles were used to light

Christmas trees. That practice evolved into having glass covers with candles

inside them or metal lanterns that had small wicks. These were hung like

ornaments on Christmas trees. But even after Edison invented the incandescent

electric light bulb, it took many years before the large-scale manufacture of

Christmas tree lights were available commercially.

It is said that the idea of Christmas lights came from one of Edison's

assistants, Edward Johnson. In 1882, Johnson had Christmas tree bulbs made

specially for him. He displayed these electric bulbs on his Christmas tree at

his home on Fifth Avenue in New York City and it drew widespread attention. But

Christmas tree lights underwent many changes and improvement before General

Electric Co. introduced Christmas lights on a commercial scale. As an example,

among the earlier lights used on Christmas trees were night-lights that were

strung together to make light strings. After the commercial introduction of

Christmas lights, sales and wide-scale use of them soared.

Decorative mini-lights to be used for Christmas tree lighting were introduced in

the 1970s. Since then, they have continued to be popular and are the dominant

types of Christmas tree lights in the marketplace. Before that, icicle lights

were introduced as decoration for rooflines. Those decorative lights are the

most popular ones used for outdoor landscape lighting during the holidays.

Outdoor decorative lighting has evolved from Christmas tree lighting to also

become a popular way to use colorful lighting during the holidays to create

spectacular scenes.

Another development in decorative lighting at Christmas time is the use of

candles. Real candles can be used, but electric candles became more popular and

safer because they present less threat of a fire hazard. Today that threat has

also decreased with the development of flameless battery candles. The battery

operation also makes their use more flexible because they can be placed in areas

where there aren't electrical outlets. Candles are usually displayed at several

windows of a house during the holidays. They produce an appealing look

especially if there are at least two sets of three windows each other where they

can be placed.

Battery-operated candles can also be used during Christmas and the holidays for

other activities such as caroling, church services, school activities and for

other holiday arrangements around the home.

As Christmas lights have become a mandatory feature of the holidays, they are

continually being used in new ways that differ considerably from their early

beginnings. Outdoor lighting is now just as common as indoor lighting and that

is an area in which a change in the use of holiday lighting can be seen. Along

with icicle lights that illuminate rooflines and frames of houses, there are

also lights that are placed in shrubs. Holiday lighting also comes in the shape

of trees and other ornaments that can be placed on lawn to enhance the visual

appeal during the holidays.

Many lawns are landscaped by lighting during Christmas and the holiday season

with lighted figurines and various other items associated with the season. In

some communities, entire blocks of streets will have such elaborate holiday lawn

lighting that they attract passersby and even tourists - residents from

elsewhere - who are captivated by the spectacular visual displays of the

landscaped holiday lighting.

Christmas is a special time of the year for the joy and intangible magic

It is at the malls or downtown stores that some of the favorite sights, sounds

and scents of Christmas can be experienced.

The decorations at Malls and retail establishments are usually very

fanciful and eye-catching, especially to children, with the many colorful and

twinkling lights. It's also a wonder for both adults and children alike to look

at the numerous tinsels, baubles and figurines such as fairies, angels and

little babies that adorn the main Christmas tree in the center of shopping malls

and others in department stores. These trees are usually extremely well

embellished with decorations that are arranged in a very professional way that

most shoppers can't replicate in their own homes. It's therefore a delight for

them to stare at such trees in wonder and amazement.

Along with the wide variety of decorations in retail establishments, there

also is the sound of music playing, bells ringing, the laughter and wishes of

Merry Christmas from shoppers that also create a special atmosphere and add to

the magic of Christmas. Even the sound of cash registers in the background adds

something to the special feeling shoppers have at Christmas time.

And of course there's always a Santa Claus that children can meet and tell

what they want for Christmas, and also have their picture taken. Sometimes Santa

Claus may distribute Christmas gifts to children, telling them that because they

have been very, very good they are getting an extra special early Christmas

present.

The ability to delight children by telling them stories about Santa Claus,

as well as making them see and talk to the jolly old fellow, puts a lot of magic

and excitement into Christmas. Once the tradition is started, or from the first

time that children have been told the story, it becomes something that they look

forward to every year during the Christmas season.

There's also the sound of music from choirs or school groups who often

give open performances singing Christmas carols and songs in malls and downtown

areas of towns. Families and others who are out and about will pause to listen

or to sing along with these groups.

Shopping is undoubtedly an enjoyable activity for most people during Christmas,

but merrier and more memorable times are enjoyed when time is spent with family,

friends and colleagues during the season. Before Christmas Day arrives, there

usually are parties at home and at work, an evening out with friends and other

occasions to get together and share the spirit of Christmas. The presence of

special Christmas music and people dressed in holiday attire provide a different

atmosphere and contribute to the magical feeling of the season.

Another thing that is different at Christmas is the scent from a fresh

Christmas tree, of gingerbread and other cookies baking and other food

preparations that are specially done at Christmas time. Most people who select a

real Christmas tree instead of an artificial one for their homes do so because

of the wonderful scent it provides. For many people, that scent from a Christmas

tree is what puts Christmas into everything else.

Another popular scent at Christmas comes from the popular Christmas song

'Chestnuts Roasting Over an Open Fire.' The actual roasting of chestnuts by

families during the Christmas season may be a rare occurrence these days but it

is occasionally done in some downtown areas and in bakeries and confectioneries

that make fresh products everyday.

All these events, activities, happenings, sights, sounds and scents of Christmas

and the holidays create special and unforgettable memories. And who can deny

that a pleasant memory is always something that is truly magical.