Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you're passionate about.

*A strong personal brand will enable you to effortlessly attract clients and opportunities. You will position yourself in the mind of your marketplace as THE service provider of choice to dominate your market and command higher fees - work less and make more!

*Establish yourself as an expert and become a celebrity in your area of specialty. Gain name recognition in your area of expertise where it counts the most - in your customer's mind. Make a lasting impression and be super-rewarded for your individuality.

Trust, respect, and admiration will follow when your name and message are embedded repeatedly into the consciousness of your target market. You will be perceived as an expert the more you are visible to your target audience. Your brand will propel you to the top in your marketplace.

Create Your Own Home Spa With A Personal Massage Bathtub

Most of you lead a hectic lifestyle, one which is jam-packed with chores, errands, and last-minute shopping. With such a fast-paced life, it becomes difficult to even find time to rest or pamper yourself by visiting a day spa. This need for relaxation at home has given birth to the concept of home spa. One of the most essential requirements for a home spa is a personal massage bathtub where you can just bubble-up, steam, and soak yourself to relax in the privacy of your own home and at your own time.

Keywords:

massage bathtubs, home spas

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Most of you lead a hectic lifestyle, one which is jam-packed with chores, errands, and last-minute shopping. With such a fast-paced life, it becomes difficult to even find time to rest or pamper yourself by visiting a day spa. This need for relaxation at home has given birth to the concept of home spa. One of the most essential requirements for a home spa is a personal massage bathtub where you can just bubble-up, steam, and soak yourself to relax in the privacy of your own home and at your own time.

The Great Private Escape

According to bathroom designers, the home spa is a few notches above the regular bathroom. The accessories used in a home spa, such as a shower, a bath tub etc are all more "evolved". For example, the bath tub in a home spa is extra long, extra deep, and comes with multiple jets or bubble. The shower has more than one shower head and additional fixtures that offer hydro-massage and cascading sensations. In all, the home spa is a great private escape that is not just luxurious but also unique and with your own individual aesthetics and artistic touches.

Imagine sinking into a warm and inviting bath in your personal massage bathtub after a particularly long, hard day's of work. Bliss! And with the jets massaging your neck, shoulders, and feet – don’t you feel like you are in heaven? Create a highly relaxing ambience by playing soft, soothing music in the background, a glass of wine in hand, and maybe a book before you settle in for a long massage bath. Life can’t get better than this my friends!

Create Your Own Private Retreat

Now, if you want your own private retreat, then you must add a home spa with a personal massage bathtub in your house. But let's just assume that you don’t want to go all out to spend money on a home spa. So what can you do to still get the similar benefits? Start by adding a personal massage bathtub to your master bathroom. But you must understand that making an addition can be a tad tricky, as you will need specialized fixtures and enough space with a beefed-up plumbing system.

Another way to make space for your personal massage bathtub can be to renovate or remodel your existing bathroom. There is an emerging trend where a wide cross-section of individuals who are opening up to the idea of creating their own private retreat; from single men and women to professional couples with lot of money to baby boomer couples to those with a jet-set lifestyle.

Well, even if you aren’t rolling in moolah, you can still enjoy some features of a home spa like we mentioned before. A greater number of manufacturers are now producing wider range of bathroom fittings that come with a competitive price tag. Perhaps that is why just about everyone is willing to invest in a home spa or at least a personal massage bathtub!

Choosing a Massage Bathtub to Soothe Your Aching Muscles

Golly, imagine the feeling of a masseur's hands gently kneading into your flesh and relieving you of the ache in your muscles. The feel of those hands whose calming powers are heaven-sent, work tirelessly to give your strained muscles a brand new life. But you know what; a masseur isn’t always required to get a massage. All you need to do is soak up in a massage bathtub and enjoy a luxurious and pampering massage.

Types of Massage Bathtubs

If you have been to a spa, you may have already experienced the benefits of bubbling water in a tub. A personal massage tub is no different. The massage tub comes fitted with jets or holes situated on the sides of the tub that propel the air or the water in the tub. There are just two types of massage bathtubs – air-jetted massage bathtubs and water-jetted massage bathtubs.

* Water-Jetted/Whirlpool Massage Bathtub

As the name suggests, water-jetted bathtubs have jets that propel the water through the opening in the sides of the tub to create a stronger massaging action that the air-jetted bathtubs. A big let down is the fact that you can’t use bubble baths, bath oils, bath salts etc in this version of the massage bathtub. Additionally, you’ll have to don your cleaning gloves to ensure that the tub is clean else the holes will get clogged.

Here’s a tip: Nowadays you can buy a whirlpool tub that comes with an inbuilt cleaning system. So keep your eyes open for these models.

* Air-Jetted Massage Bathtubs

Air-jetted bathtubs offer a gentler massaging effect than water-jets, as air is pushed and circulated by the jet system rather than water. But, with air-jetted bathtubs you can use bubble baths, bath salts, bath oils etc to make your warm soak a truly fun and relaxing experience.

Finally, base your decision to buy a personal massage bathtub and create your own home spa after careful consideration of all the bathtub options available. Don’t be impulsive and consider your budget and requirement. Also ensure that you do some research before investing in a bathtub whether you buy it in a store or online from a website.

So enjoy your new bathing experience and the joy of stepping into your very own home spa with a personal massage bathtub! Hurrah!

Health Club Owners: 4 Ways The Personal Training Department Can Improve Your Bottom Line

A well designed personal training department should be the "engine" of any health club. Not only should your personal training department be a profit center, but is should also promote member retention, drive referrals and lower the barrier of entry for new prospects.

Keywords:

health clubs, personal training, personal training department

Article Body:

Copyright 2006 The Fitness Consulting Group

In most health clubs the personal training department is viewed as a source of some additional cash flow and is focused on the affluent component of the clubs member base. Typically trainers will offer an assessment to new members and will only impact the club’s bottom line by selling packages to those members who can afford one, two or even three sessions per week training. Unfortunately, this is very shortsighted. A well-structured personal training department can be much more than a profit center impacting only a small segment of your club’s member base, it can be your club’s customer service center, referral and retention center and a source of as much as 25% of your club’s gross revenues all rolled up intro one. You just have to look for ways to maximize your trainers’ impact in your club. Here are four tips to get you started.

1. Generate Higher Usage Rates Among Club Members.

If you’re maximizing the role your personal trainers play in your club, invariably your usage rates will climb. By offering a complimentary personal training and program design session to all new members you will ensure that everyone that joins your club will feel more comfortable and have an initial “game plan” to get the results their looking for. When they feel comfortable in your club and feel they’re on the path to their desired results, regular attendance is a foregone conclusion. And that’s going to result in:

•Increased likelihood of them remaining a member of your club longer.

•Increased likelihood of them referring new members to your club.

•Increase the lifetime value of that member via peripheral purchases like cooler drinks, nutritional supplements, tanning sessions, fitness apparel and services like personal training and weight management coaching.

2. Improve Club Member Retention Rates.

In this market where there are new health club franchises popping up almost every other month, and new clubs opening at a break-neck pace, holding on to the members you already have has to be your first objective.

It’s much easier (and also much cheaper) to retain a current member than it is to gain an entirely new member.

You’ll have a much better retention rate if your members:

•Feel a sense of community in your club, which can begin with the personal trainers.

•Are consistently using your club. We discussed this in tip number one. If they are utilizing the services of a personal trainer or at least using the initial plan laid out during their complimentary session, their attendance will dramatically improve.

•Are getting the results that lead them to join your club in the first place.

3. Improve the Rate of New Referrals From Your Members.

If your members are getting all the things listed above, they are going to willingly provide more referrals to your club. And if your trainers are working with them on a one-on-one or small group basis, they are going to experience great results.

Your trainers can also systematically facilitate referrals by inviting clients to bring a friend, family member or co-worker to a session. This will allow the guest to experience the club as a member would rather than on a tour or by wandering around on their own during a trail membership. The guest will feel comfortable because they’re with a friend and in turn be far more likely to join you club.

4. More Clients = More Money.

If you want to reap the benefits listed previously, you need to have a higher personal training penetration rate among your members. In most health clubs the penetration rate is 2-4%. 2-4% of members utilize a personal trainer, therefore only 2-4% of those members are maximizing their results, being coached to make peripheral purchases and are great “referral champions.”

If you don’t already, begin offering one and two session per month personal training programs to members where the clients will receive monthly program design, body composition testing and goal setting. Consider offering small group personal training to bring the price point down and make it a viable option to more members. By implementing just these two strategies you should be able to push your penetration rates above 10% and start taking advantage of the benefits associated with a well-managed personal training department.

Obviously, this is not a comprehensive list of the numerous ways you can use your personal training department to improve your club’s membership and your profits, only a starting point. Take these tips, modify them to fit your club and add you own ideas to them. Before you know it, you’ll be viewing your personal training department as “control central” in your health club.

Financial and Personal Advantages of Home Business Opportunities

Considering a work at home job or home business opportunity? There are many financial and personal advantages to working at home. Read about them in this article...

Keywords:

home based business opportunity, make money on the internet, work at home jobs

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You may be one of the many people looking for home business opportunities. There are several million people working at home today and a number of them are using their computers to make money. The Internet has opened up a new market to sell services and products worldwide.

You can be in charge of your future and have a successful business while working at home. There are moms who would like to stay at home with young children but still contribute to the family income. Even early retirees can find a new job to give them income and a new opportunity in life.

You may be someone who would like to work at home. You won't have to worry about an alarm clock, commuting drive, or an annoying boss.

Be Your Own Boss

One of the biggest advantages of home business opportunities is that you can be your own boss. You don't have to work specific hours every day and in many cases, the hours are only part-time. You can usually set your own schedule and work as little or as much as you desire.

There are different ways to make money on the Internet. You can work for yourself by selling services or unique products. You can set up your own website or advertise on other sites. You can also work for other people and leave the organization and management to someone else but still be an independent employee.

Many people have tried different schemes to make money on the Internet or to work at home. It is important to examine companies that promise great rewards when you sell for them. Some require hard selling and multi-level marketing where only those at the top of the chain win. These often do not work out as they are promoted. This is especially discouraging if a large investment has been made.

Home Business Opportunities

There are online sites that will give you ideas for work at home jobs. For a nominal fee, these sites will train you, set up your business, and support you as you work. There are a variety of home business opportunities to choose from. You can get paid to take surveys at home, make money from eBay, get paid to blog online, sell products, set up a travel business, or assist people with money brokering. With these methods, you can set the hours you want to work. Your income will depend on how much time you want to spend working.

There are advantages in going online to find a company to get you started in a home-based business opportunity. Usually there is no experience required, and the company will give you training. They have organized plans to help you get started in the right way. Some companies do all the set up so that you are immediately ready to do business.

Get Started on Your Own Business at Home

Your home business opportunity can be successful and fulfilling. Whether you want a part-time job or second income there are many opportunities to make money at home. By spending a few hours a week you can build your own business without a large investment.