Expert Witnesses Shine with Winning Word Selections

A picture may paint a thousand words, but in the expert witness field you still need to find the right words to describe your practice. It may sound easy, but it is not! Even a seasoned writer searches for appropriate language.

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Expert Witnesses Shine with Winning Word Selections

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A picture may paint a thousand words, but in the expert witness field you still need to find the right words to describe your practice. It may sound easy, but it is not! Even a seasoned writer searches for appropriate language.

Why is word selection important?

Reason # 1: Attorneys and paralegals find you online by searching on keywords.

Reason # 2: Search engines categorize your website based on Metatags and keyword density.

Reason # 3: Prospects look for certain phrases when they need an expert witness with very specific experience.

Five sources for industry buzz words

Now is a good time to take an inventory of your website and promotional material. If your copy is stale, here are some good places to look for useful ideas to freshen up your own service descriptions.

Monitor competitor sites and maintain a file of “best practices.” Personalize and incorporate the good ideas into your own work to keep your website and printed materials current.

Review websites of law firms that specialize in your area of practice. Read their newsletters, articles and practice descriptions to gather ideas on important words and phrases you can use.

Take notice of the presentations being made at leading industry conferences. You will discover newsworthy subjects described with catchy titles and important keywords.

Visit industry association websites to look for fact sheets, press releases or newsletters that outline current events. Add appropriate keywords to your own website to stay up-to-date.

Explore federal, state and local government agency websites. These can be an excellent reference source for legislation, regulations and enforcement actions.

Read national newspapers, local dailies, state Bar Journals, online legal news sources and trade publications to see how emerging trends and key industry issues are described.

The “Ins” and “Outs” of good copywriting

Lawyers frequently need to know about standards and practices. Identify terms and protocols that are reasonable and customary in your field and include the technical terminology in your service descriptions.

Standards-setting organizations govern best practices in many industries. If you are an expert witness in standards issued by ANSI, JCAHO, IEEE, ISO, UL or the alphabet soup of other organizations, spell out the organization name, include the acronym and specify the standard when you describe your pertinent experience.

Industry metrics frequently guide professionals when they evaluate a situation and determine a recommended course of action. Examples include the Richter earthquake scale, the Saffir-Simpson hurricane scale or the Stanford-Binet IQ scale. You will want to document every scale in your field that you can address in a court of law.

How often have you visited a website that spouts so many generalities that it sounds like “blah, blah, blah, blah, blah”? BORING! Do not let this happen to you. You will not distinguish yourself in a crowded field by relying on general terms like “courteous professional services” or “high quality litigation services.”

Stick to the facts, describe your services thoughtfully and you will be well positioned for enhanced online visibility.

Does Your Website Lack Luster? Get Advice To Make It Shine!

Here are some simple tips and tricks to turn your website into a profit making machine.

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web design website webpage marketing seo sem ppc advertising promotion internet search engine

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Does your website not live up to its fullest potential? Does it not deliver the leads or sales that you originally hoped for? Does it give an inaccurate representation of poor professionalism? Is it such a pain to update that you have almost given up on it?

As a web design and internet marketing firm we come across complaints like these every day, and with good reason. Gone are the days when having a successful web presence simply meant throwing up a simple page with your name, address, and phone number. The internet is becoming more competitive every day and it is important to triumph over your competitors in the online realm of cut throat marketing. Here are a few key tips to get you headed in the right direction to have a profitable website:

Would you buy a pair of shoes in a run-down, dirt floor, straw hut?
Although this is an extreme example hopefully you got the idea. If your website does not convey that your company is professional, respected, trusting, and better than your competition then most likely your website visitors will not want to purchase your products/services or give you their contact information. Yes, this does cost some time and money, but it is well worth the investment. Too many websites give the impression that the real business behind the website is smaller and inadequate compared to reality. How many employees do you think MWI has? 1? 20? 50? If you thought of a higher number then our website has done its job. Get your website up to date and professional. You can do this yourself, have internal employees work on it, or higher a web design firm to take the load off your shoulders; just make sure you make a goal to get it finished.

Make your website a marketing machine!
Having a website that markets your website 24/7 is one of the great benefits of the internet. People are searching for products and services at all times on the internet. Setup your website so it is constantly seeking out new potential clients for you. There are many ways to start online marketing campaigns. You can invest in SEO (search engine optimization, services); this is the process of getting your website to come up in natural search result pages of search engines such as Google, Yahoo, and MSN. You can start a SEM (search engine marketing) campaign, sometimes called PPC (pay-per-click). SEM is when you pay search engines like Google or Yahoo to display advertisements in search results in designated “sponsor” areas. With SEM you pay-per-click; i.e. every website visitor you receive from the service you pay the search engine, usually ranging from $.50-$2.50 per visitor. You can start a company blog, write about current hot topics in your industry. You could try website banner advertising; displaying banner ads on other websites. For some having a newsletter is an effective marketing tool. There are many other options out there for marketing your website on the internet, you can find a more comprehensive list on our website.

Don’t let your current website visitors run away!
Your website probably already gets some traffic from different sources. They could come from search engine optimization, links from other sites, offline advertising methods, or many other sources. However in the end it does not matter where they come from or how many website visitors you have every day, if they all leave what is the point? Is it better to have a website that has 30,000 visitors a day with 10 buying a product or 100 visitors a day with 50 who buy your product? Website conversion is a key element to a successful and profitable website. You need to start by analyzing where website visitors are going on your website, what they are doing, what page they are leaving from, and why they are leaving. Installing web analytical software can jumpstart you in the right direction to improve your ROI for your website. There are many free web analytical programs you can install on your website; if you want to know a few resources let us know. After you have analyzed the activities of your website visitors then start making some changes by providing the information they are looking for, making it easy to find what they are looking for, and having an option to take an action (buy product, give you their contact information, etc.) on every page of your website.

We hope this information has helped you realize your goals and the actions you need to take to make your website shine! If you need any suggestions, advice, or guidance on how to make your website turn into your best and most profitable employee we are here to help. We offer free analysis and advice if you simply let us know what your goals are.

Corporate Events: Make Your Business Shine Brightly

Corporate events can be a fun way to boost employee morale and sharpen certain skills that will help everyone communicate more effectively in the office. After all, for most people a good job is more than just good pay – creating a positive environment in which to work will help your company retain quality employees and ensure everyone’s happy with the corporate atmosphere.

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corporate events, corporate event planning

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Corporate events can be a fun way to boost employee morale and sharpen certain skills that will help everyone communicate more effectively in the office. After all, for most people a good job is more than just good pay – creating a positive environment in which to work will help your company retain quality employees and ensure everyone’s happy with the corporate atmosphere. When ties are strengthened between fellow employees, everyone does a better job and productivity increases substantially.

There are a wide range of activities you can organize when staging corporate events. Some of them are explained in more detail below:

Treasure Hunts: A popular corporate event, treasure hunts are a whole lot of fun, but this type of activity also has a practical application. The task of working with fellow employees to navigate around a certain area, follow clues and accomplish objectives helps develop and hone a whole host of skills, from team planning, delegation, time and team management, to communication, teamwork, and problem solving skills.

Team Building Activities: Corporate events that are designed to bolster team spirit are a great idea to consider for your company. These activities usually involve simple problem-solving tasks that employees can master together away from the pressures of the office. In this type of relaxed environment they will learn how to more effectively join forces to solve problems as a team.

For instance, one such team building activity, called the grenade launcher, requires that the teams construct a launcher and successfully fire a missile across a gorge. An activity that is a lot of fun, it also helps teams work together in a friendly but competitive environment.

Another activity, called the spider’s web, requires that the team sneak past a giant spider hidden in a tree without alerting it. This particular event requires that the team do a lot of planning and establishes a level of trust between each person.

The minefield allows each person to learn more effective communication techniques. Each team has to come up with their own musical language in order to safely make it through a minefield.

Regardless of the skills you want to reinforce in your employees, choose a corporate event that will be a lot of fun for everyone involved and you won’t be disappointed with the results.