Dear Affiliate Manager, Women Are From Venus

Question: My target market is women, and I’m having a hard time getting them to promote my products. They just seem unmotivated. I don’t get it. Does my affiliate program stink or am I recruiting bad affiliates?

Dear Affiliate Manager:
This just goes back to basic psychology. Women and men value different things.

Car salesmen are taught this in their training. When a husband and wife walk into a car showroom, the car salesman will face the husband when he talks about t...

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Question: My target market is women, and I’m having a hard time getting them to promote my products. They just seem unmotivated. I don’t get it. Does my affiliate program stink or am I recruiting bad affiliates?

Dear Affiliate Manager:
This just goes back to basic psychology. Women and men value different things.

Car salesmen are taught this in their training. When a husband and wife walk into a car showroom, the car salesman will face the husband when he talks about things like … horsepower and engine stuff. Then, he’ll turn to the wife and talk about safety and color options. Is this condescending? Yes. But, it’s also effective. My eyes glaze over when it comes to horsepower, but I want to know what I’m going to look like in my car! Sunroof? Radio? Now we’re talking.

So, what does this have to do with your affiliate program? Simple. Although I can’t speak for all women, obviously, I can tell you the things I value in an affiliate program.

Quality. I value my newsletter subscribers and am building a relationship with them. (According to recent studies, women go online to find relationships and support.) If your product or service is junk, then you could offer me 99% commission with a 99% conversion rate and I’m still not going to sell it to my visitors.

Affordability. I can’t promote a product that I, myself, would not buy. If you’re overpriced for what you offer, I can not promote your products to my subscribers.

Dollars and Cents. Of course money is a factor. It’s just not the #1 factor, as you may be surprised to know. 20% commission vs. 40% -- I’m not as concerned about that as I am the other items in this list.

Tools: Yes, tools. This is really big, and so few affiliate managers “get it”. I think I’ve finally pinpointed why this is such a big thing (at least for me). This scenario happens way too often: I find a product I am really excited about and I eagerly sign up for their affiliate program. I log in so I can start telling everyone I know about this great product or service. I can’t wait to see what they have in the “links” section. Will there be articles, or a rebrandable e-book maybe? Or even an informative video? It’s like Christmas morning… what will I find? And, then the affiliate section opens and there’s one measly link and a button.

My initial gut reaction is “They’re not even trying!” And now, I don’t feel valued or motivated in the least bit. You just succeeded in turning your biggest fan into someone who stuck a lousy button on her page and knows it’s not going to sell at all.

I know what you’re thinking. It’s the affiliate’s job to sell. Yes, you’re right. As an affiliate, I know that writing reviews and recommendations is the best way to sell a product. No doubt about it. All I’m saying is that you’ve got to give us at least an indicator that you’re interested in building a working ‘relationship’.

Is it hokey to want a relationship with an Affiliate Manager? Yes. It is. But, I can tell you that any affiliate program where I get some attention and appreciation is going to get a lot more loyalty from me than an Affiliate Manager who sits on the couch drinking beer and watching football while I’m running around working my butt off... (Hmmm.... did I say that?)

So, yes, women are from Venus. You can decide to embrace it and reap the rewards, or ignore it and wonder why your affiliates aren’t motivated. It’s your choice. As an affiliate, I’m challenging you to embrace this information and run with it.

Canadian Women Home Based Business

If you are considering starting a Canadian Women Home Based Business then you will need to understand the basics of starting your business, including the GST, HST, and PST. There are some things you need to do to prepare yourself for starting your Canadian women home based business. In Canada, there are some specific sales tax items that you need to make sure you grasp, too.

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work at home, home business, home based business, earn, online business opportunity, start a

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If you are considering starting a Canadian Women Home Based Business then you will need to understand the basics of starting your business, including the GST, HST, and PST. There are some things you need to do to prepare yourself for starting your Canadian women home based business. In Canada, there are some specific sales tax items that you need to make sure you grasp, too.

Hopefully by now you know what type of Canadian women home based business to run. If not, then take some time out now to develop your ideas. Go over what things you enjoy and how you can turn those things into a business. Then discover what opportunities or niches you can fill with your ideas.

As you build your Canadian women home based business from the ground up, you will want to come up with an effective business name along with a business plan. You will want your business name to be memorable and simple. A “cutesy” name may be fun at first, but ask yourself if it will be cute years down the road. Also figure out what type of Canadian women home based business you will want to start so that you can register your business and business name within your province. Also, in many areas you will need to obtain a business license, so check with your municipality.

Another item you will need to obtain is a business number. It may not be something you need right away for your Canadian women home based business, but it is something that you will need later. The business number for your Canadian women home based business is assigned when you register to do business with the Canadian Revenue Agency, or CRA.

You will need to obtain a business number if you register for the GST/HST or if you file corporate income tax. Do your research on the GST/HST, because you may discover that your Canadian women home based business is considered a “Small Supplier,” which makes you exempt from having to work with the tax. Even if you do decide to register, you will need to take some time to make sure you understand how the GST and HST work. Besides the GST/HST, you may also need to register your Canadian women home based business as a collector of PST (provincial sales tax). You can usually find information from your province about how the PST works and how to collect it.

Insurance is another consideration for your Canadian women home based business. You may want to consider obtaining a business insurance policy to protect your business assets from incidents that may occur. Make sure, though, that you consider your different options regarding business insurance for Canadian women home based business and do your research so that you save money on your business insurance.

Starting your Canadian women home based business may seem like work, but the joys of being your own boss and setting your own hours can be worth it. After all, you are starting your Canadian women home based business doing something you love, so the extra effort it may take to set it up can bring you the career you’ve always dreamed about.

Home Based Business For Women – Is There A Difference?

Ultimately, any home based business for women comes down to the individual. What does she like to do? What does she want to do?

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home based business for women, women’s home based business

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“Home based business for women” is the way many programs are advertised because women are the ones who want to contribute to the family income and still stay at home with the children. With a home based business, women not only make money, but they save on the child care expenses, which can be quite costly. There is really no difference in a home based business for women than for men, because in today’s world both genders can do anything they want. Any home based business for women is just a home based business that women will like to do and can do well.

What would you consider to be a womens home based business? Sewing, knitting, arranging parties for selling candles or cookware – yes these are some examples of good ideas for a home based business for women. Women can also work at home as travel agents and enjoy good salaries and big travel discounts. They can be writers for web site content or sell their own products online.

Since women are savvy shoppers, they know what other women are looking for when they go shopping. The Internet has brought us a whole new shopping experience, where we can sit back at home and shop at designer stores all over the country and indeed the world. Ideas for a home based business for women do have to include selling online or at least an affiliate program leading women customers to stores where they can easily find what they want to buy.

Selling children’s clothing online or hard to find womens sizes in clothing – these are two examples of a profitable home based business for women. Men can also have this type of business, even though some might think it is a women’s home based business. Customers who shop online don’t really care whether men or women own the site as long as they can get what they need at an affordable price.

When you think about using an idea for a home based business for women, you should also compare the costs involved in starting a regular business that you operate out of your home with that of a women’s home based business operating on the Internet. Whichever type of home based business for women you choose, you will have to work at it to make it profitable. However, it doesn’t take as much work or as high an investment to realize profits from an Internet home based business.

Ultimately, any home based business for women comes down to the individual. What does she like to do? What does she want to do?

Going On With Life: Women Juggling Cancer And Career. U.S. Employers Rank Last As Source Of Support For Working Women With Cancer

For Shirley Mertz, continuing to work throughout the past 14 years as she battled breast cancer was not only natural but also critical to her well-being.

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Going On With Life: Women Juggling Cancer And Career. U.S. Employers Rank Last As Source Of Support For Working Women With Cancer

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For Shirley Mertz, continuing to work throughout the past 14 years as she battled breast cancer was not only natural but also critical to her well-being.

"After I was diagnosed with breast cancer, continuing to live a normal life was extremely important, and for me, normal meant working," said Mertz, a former assistant superintendent for a public high school district in suburban Chicago, Ill., who is now 59 and a full-time breast cancer advocate. "I was fortunate enough to have a sympathetic employer and compassionate co-workers, but I had to look outside my office for the support and information I needed to cope with cancer. I never really considered that workplace resources might be an option."

Mertz's experience is echoed in the results of a national Harris Interactive survey of working women diagnosed with cancer, which, astonishingly, found that a mere 1 percent of them consider their company a source of information or support in coping with their illness. Although they are generally satisfied with interpersonal support and report an ability to balance the demands of their illness and their careers, many survey participants are in fact suffering treatment-related difficulties on the job, such as fatigue, nausea and hair loss, but are not finding help in workplace programs. The survey was initiated by Cosmetic Executive Women Foundation's (CEWF) Cancer and Careers program and supported by a grant from Roche.

Carlotta Jacobson, President of CEW, a leading trade organization in the beauty industry, says it's essential for employers to find ways to anticipate and address the needs of their employees who have cancer.

"Our survey shows that, despite their stoic attitude, women with cancer often struggle with physical, emotional and other issues in the workplace," said Jacobson. "To address their needs, we've developed the Cancer and Careers program, which includes free information, guidance and tools for both employees and their managers."

Cancer and Careers is an online and offline resource for working women with cancer and their employers. The program's Web site, www.cancerandcareers.org, includes more than 100 online articles, downloadable tools, charts and checklists, and a searchable database of 400-plus cancer resources. CEWF also offers the Managing Through Cancer program to help managers, HR professionals and CEOs initiate policy changes, develop supportive ser-vices, and design flexible work arrangements.

CEWF's survey also revealed that women with cancer need more than just workplace support to help them address the challenges they face on the job. Nearly three-fourths of women surveyed expressed a desire for a less intrusive treatment to a working woman's lifestyle. Citing convenience and fewer side effects as rationale, 86 percent of women said they would prefer an oral chemotherapy treatment to intravenous administration.

"Because I took an oral chemotherapy pill instead of going to the clinic all the time for IV treatment, I missed fewer days of work and felt more like myself," said Mertz. "I also didn't have any hair loss, which helped me to maintain my self-esteem."