First Impressions Count – Even To A Search Engine

Before you think about submitting your site to a search engine, you need to be prepared.

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search, engine, opimization, seo, google, indexed

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Before you think about submitting your site to a search engine, you need to be prepared. Don’t think that because you have your domain name registered and a ‘under construction’ page up that you are ready.

Don’t even think about submitting your site to a single search engine until you are ready to receive guests or visitors. The worst thing in the world (I think so anyway) – is to follow a link to a website and only find a ‘under construction’ message or a front page with lots of links with ‘coming soon’ as a reward for my click.

Why did I come to your site? I want to either find out something interesting, look at something, download something or buy something – not to be told to come back later when you are ready – to tell the truth, I don’t think I would bother coming back. Even when you tell me to come back because I’ll remember and think “been there before, it was a waste of time, full of coming soon stuff”.

If you have a blog – don’t leave the messages saying ‘Just testing’ or ‘congratulations and welcome to your new blog’. Don’t even think about writing ‘Welcome to my blog, over the next coming few days I will be…’ Just remember, the internet has no concept of time, but humans do. If I come to your site and find a ‘Welcome to my blog…’ post with lots of promises, but you don’t deliver, why should I trust you with my time? My money? My business? The truth of the matter is, I won’t.

I’m not going to go through a whole list of things that tend to put visitors off staying on a site – but here are a few of them:

Broken links (always check your links before you upload to a site)

Awful color schemes (Yellow and Red? – Try pastel colors)

Tiny fonts – I like to be able to read without pushing my nose to the monitor.

Difficult navigation – I want consistency and clearly labelled links

That should give you a bit to think about...

Brochure Printing For Good Business Impressions

A full color brochure is a great means of showcasing your business and products. Brochures are usually done in three standard sizes and these are 8 ½ x 11, 8 ½ x 14 and 11 x 17. The different brochure sizes have its specific use or purpose take for example the unfolded 8 ½ x 11 which is commonly used in creating product sheets or may be tri-folded if ever to be used as a company’s brochure. However, for those companies that want to economize the 11 x 17 brochure may be employed. These 11 x 17 brochures are simply folded in half.

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Article Body:

A full color brochure is a great means of showcasing your business and products. Brochures are usually done in three standard sizes and these are 8 ½ x 11, 8 ½ x 14 and 11 x 17. The different brochure sizes have its specific use or purpose take for example the unfolded 8 ½ x 11 which is commonly used in creating product sheets or may be tri-folded if ever to be used as a company’s brochure. However, for those companies that want to economize the 11 x 17 brochure may be employed. These 11 x 17 brochures are simply folded in half.

There are certain things to consider when creating brochures. First you have to make the cover as interesting as possible. Bear in mind that it’s the cover that will be the first thing that your customers will notice when they received your brochures. The cover will determine the very first impressions of your customers toward your business.

Likewise, try to create a theme in which your customers may relate to and then make use of this theme all throughout the content in your brochure. Make use of one large illustration that illustrates a story that has significance to your readers for a much greater impact. In terms of pictures to be use for your brochures again it is best to choose photographs that provide an idea on the message that you want to convey. And then put captions on the cover to further provide your readers with ample information on what’s in store for them.

Try to have as much information in your brochure. Don’t be afraid to include every important information you deem helpful to your clients. And then highlight every facts that you want your customers to remember about your business like business hours, your business address, your business phone numbers, costs of products and services. Then make use of photos instead of drawings since photos suggest realism and is known to increase retention by 26%.

Then lastly try to make your brochures worth keeping. Make use of convincing words to encourage consumers to continuously support your business. Have your brochures printed by only the best brochure printing company available. Remember that your brochure acts as your representative to your customers so make sure you make a good impression.


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