Health Care Job Search Tips: Health Is Wealth Indeed!

Nowadays, jobs falling under the health care category are one of the most in demand jobs. This is because more and more countries fall short with regards to their employees and staff in the health care industry.

In fact, aside from computers and information technology, heath care jobs are the ones that are greatly sought after by both the employers and applicants.

Aside from the increasing demand, health care jobs are also one of the best paying jobs all over the world....

Keywords:

job, opportunity, employment

Article Body:

Nowadays, jobs falling under the health care category are one of the most in demand jobs. This is because more and more countries fall short with regards to their employees and staff in the health care industry.

In fact, aside from computers and information technology, heath care jobs are the ones that are greatly sought after by both the employers and applicants.

Aside from the increasing demand, health care jobs are also one of the best paying jobs all over the world. For example, in the United States alone, physical therapist assistants get to earn $27,500 to $ 41,780 in a year. It is also expected to grow by 46% in the years to come.

For people who are dreaming to go abroad and land a job in the health care category, here are some tips that that can help:

1. Know your craft

The problem with most people who are looking for health care jobs is that they do not know the fundamental skill needed in this kind of job: care for others.

There are many instances wherein health care jobs do not necessarily require people who have a higher education diploma in health care. So, people who have a “caring” attitude, can have a lucrative job in the health care industry.

2. Health Information technicians and Medical Records rank six on United States’ 10 hottest jobs of 2005.

These positions can work well for people who are looking for health care jobs. These positions pay $19,700 to $27,400 annually.

3. Success is in the keywords, For people who are searching for specific health care jobs on the Internet, it is best to narrow down their searches with some more detailed keywords. In this way, heath care job searches will reap better results.

4. Aim for the best positions in the health care industry

For people who wish to land a good job in the health care industry, it would be better to do some homework first. In this way, they can get an overview on which position has the most demands for employees and which job entails higher salaries.

In the United States’ 10 hottest job of 2005, medical assistants are the top positions in demand in the health care industry today. In fact, surveys show that the demand for medical assistants will continue to grow and will increase by 59% in 2012.

Indeed, the health care industry continues to saturate the market with a continuous growth for the demands of its services. No wonder why most people are into health care jobs!

Getting free links, search engine optimisation for dummies and article writing for high google rankings

In this article I give my experiences and results in trying a number of strategies for SEO to get high ranking for www,artspecialist.co.uk oil paintings and www.tiespecialist.com silk ties

Keywords:

Niche Web Business Search Engine Optimisation for Art Reproduction Oil Paintings and Portraits and English Woven Silk Ties Neckties Tie

Article Body:

When I started my first site selling woven silk ties from the UK I signed up with a SEO company called 123rankings who guaranteed that they would get me into the top ten on Google for five search terms within six months. I paid their fees for four months without any noticeable results. Then my web developer told me that they used a piece of software called SEO Elite and had good results, he gave me an ebook by the softwares author a SEO expert called Brad Callen, you can download a pdf copy of the ebook here and go to his website here. I was shocked at how easy it was when I followed the instructions. I was also surprised at how badly the SEO company 123rankings I had been paying each month had been doing and now do it all myself. Here are the steps I went through.

First up was on-page factors, which means getting the keywords on your site right. This has only a small effect on your ranking but is important to get right. First up I found that the SEO company had changed the title page of my site and webpages to a meaningless list of keywords most of which were not the main ones that were selling my ties. Not only was this reducing my rankings on the keywords I really wanted, but if someone did dig deep enough into their google results to find me then the text that apppeared was a meaningless list"Print, theme, woven polyester, cartoon, novelty ties and cufflinks." that does not include silk ties or even tie. Instead I changed the titles back to a meaningful phrase that would look good in google and on top of my site and would have all the right keywords. The keyphrases I have been targeting are woven silk ties, silk ties, silk tie, English silk tie and UK silk tie. My title page now reads "http://www.TieSpecialist.com. Luxury English handmade woven silk ties. Satisfaction guaranteed with every tie.". This works as both a sales pitch when coming up in search results and contains all my keywords. I went through all my header tags and keywords and as this has just reminded me I have just gone through again and made quite a few changes based on what I have learnt over the last month. This needs to be a continuous process of adding new words, creating cross-links across the site (to help Google to understand your site and to get some key sub-pages on to the search engine results) and polishing up the text so that it converts well with people and looks good to the search engines. I also bolded keywords on the top page and ensured my main search phrases were sprinkled over the page with one near the top and another near the bottom for each key phrase.

The main grunt work in search engine optimisation (SEO) is getting links. Google uses links as the main factor in search results so this is the key to high rankings and therefore free clicks and customers for you. Google uses several factors including the importance of the website (Page Rank), the keywords on the page, the title of the page, the text your site is linked from (known as the anchor text), the other links from that page, whether your site is linked back to the site that links to you (reciprocal links). To assess the page rank you need the Google Toolbar that you can download here this puts a little guage in internet explorer that shows you a ranking for every page you visit. The page rank runs from 0 to 10 and if it is greyed out then the site is not on or has been banned by Google. After four months I had got up to a Page Rank of 3.

The first point of call for links should be directories, by which I mean hand-edited lists of sites not search engines. The key site to be registered on is the Open Directory Project at www.dmoz.org. My SEO people had registered my tie site with this, but had used the crappy list of keywords above. Once I corrected my listing I gained 30+ places on Google on some search terms. Google and most of the search engines place a high importance on the ODP and their search results are syndicated out to 100's of other sites so a listing there rapidly spreads. Submit your site there now if you havent done so already. You can also do a Google search for more directories and register on at least all the ones specialisting in your product.

The next thing to do is to type your target key phrase into Google. For me it was woven silk ties. I then picked the top ranked site which had a Page Rank of 5, next fire up SEO Elite and type in the url of the top ranked site and select analyze backlinks. The software will then show all the sites that are linked to that top ranked site. If you can get the same links then you will be on your way to the top of the list too. Th software lists them in Google Page Rank order so you then simply go to each of the websites in turn from best first and submit your site listing or submit a link exchange request or failing those options by far the most common approach is to email them with a link exchange request. You get the best response if you add a link to their site first and then send an email like mine:
"I run a website selling silk ties http://www.blogger.com/www.tiespecialist.com. I like your site and am interested in link exchanging. I have added a link to your site from: http://www.tiespecialist.com/useful-links-i-14.html I would appreciate a return link as follows: English woven silk ties. Every silk tie comes with free worldwide delivery."A few hours doing this gave me 20 or so links. I have also tried searching for tie listings in Google and getting listings on all the sites that came up. I have also searched for listing sites for markets I am interested in such as weddings. I sell a lot of ties for weddings with grooms and ushers often bulk buying and because I offer big quantity discounts I get quite a lot of these orders and want more. There are also link exchange sites. I have used used LinkMetro and this site allows you to find people to exchange links with and it helps to automate the process some what I have got 30 links for each of my sites with a few hours work on this site. It works particlularly well for my reproduction oil paintings site art specialist. I have exchanged links with lots of art sites, poster and print sites and also gifts and birthday sites were both ties and oil paintings make great links that will help my rankings on those search terms.

It is worth pointing out that pretty much any link exchange is worth having although those from high ranking sites count a lot higher. It makes sense, if your site is linked to from the front page of the BBC website (which has a page rank of 9) then it is clearly a very important site. The only links you do not want are those that are greyed out on Page Rank these could be banned sites. Google bans sites for trying to manipulate rankings in ways that it finds unacceptable. If you are linked to a bad site this will drag your ranking down. The SEO Elite tool also allows you to view how your website apppears to Google by analzying your backlinks, showing you the keyword ratings this generates and the number and rank of each site linked to yours and listed on a search engine. I am currently up to 73 links showing in this way. Which is now enough to have catapulted me to top ten on Google, MSN and Yahoo for "english woven silk ties" and "UK woven silk ties" and top fifty for "UK silk ties". Now I am targeting shorter search phrases. To break into the top for very competitive phrases you can need hundreds of phrases for example a guy at one of the internet marketing companies said they had over 17,000 links. But now I was adding links at the rate of 30 a month to each of my sites but I am after more.

My next step which brought hundreds of top quality links was article writing for search engine rankings. When I started my search engine optimisation I was targeting relatively easy phrases to get going such as "English silk ties" and "uk woven silk ties". Initially I focused my attention on my MSN ranking as they do not use site age or link age as a ranking factor unlike the others, particularly Google which puts a high importance on link age, the so called "sand box" that you are in for the first six to eight months. I got into the habit of actively getting link exchanges, both by using SEO Elite to find good link partners and by using Link Metro.

After less than a month I had fifty links for my tie website and was starting to get top twenties for my easy phrases on MSN for example I was ranking 14th for "English silk ties" and 8th for "UK Woven Silk Ties" whilst for better phrases I was not yet on the first page with "woven silk ties" (35th) and "Silk Ties" (245th).

The next boost up the rankings was to come from article writing. I discovered that there are lots of websites out there that publish articles. The search engines rate these sites highly as they offer lots of content with text heavy pages and are human edited. Most article sites let you have hyperlinks in your story and all of them allow a resource box at the bottom with links to your site(s). So if you write some articles related to the product you sell and then post the articles on many sites, you get lots of high quality links to your site.

First job is to come up with a topic. It is best to write articles related to your product, how to buy it, choose it, use it, reviews etc. This means your text and title will have lots of related keywords and you may even get some customers from people reading it. It shouldnt be too hard to come up with a few thousand word articles for almost any site. For ties for example, I have articles on a history of ties, tie tying and tie cleaning. These are on my web site and I publish them to article sites. For art, I am starting to write articles on buying art to use for this purpose. You can get ideas and content from searching the internet and using sites like wikipedia for facts. You can also use the article sites for free content to add to your site. Most of them allow re-printing of an article as long as the links and attribution are left in.

The process is pretty easy. Search in Google for "submit articles" and your topic and then register with each site and submit an article. It can take a couple of weeks for each article to get reviewed and published. Sometimes I get emails saying article rejected and the reason. The reason is usually something to do with links or overly commercial content, but I simply make edits to address their point and then re-submit. If you submit a number of articles spaced out by a month between each one across 100's of article sites then you can build up a lot of links that will do wonders for your ranking.

After I had done this about ten timesI wondered if there was tool that might help, and found Article Submitter Pro this is a pretty cool tool that semi-automates the process. It has more than 700 article sites in it's directory and using a window in the tool you can sort the sites by Page Rank and starting with the best sites register with each one and record the log in info in the tool. Then when you want to submit an article you enter it into the program and it takes you one by one to each of the sites and auto-fills in all the boxes with your login and then the article, biography and resource text. It keeps track of which articles you have submitted to which sites and helps to keep it all organised. Using Article Submitter Pro I can submit to a 100+ sites in a few hours which I do as a once a week task. After three weeks of article submission I am up to top fives for my easy phrases on MSN for example I am ranking 1st for "English silk ties" and 3rd for "UK Woven Silk Ties" whilst for better phrases I am now on the first page with "woven silk tie" (3rd) and "silk tie" (4th) and "silk ties" (25th). The results are really good so I am going to keep on publishing articles.

If you want to make pdf's of your articles for your other sites then try here at PDF Converter the PDF Forum there offers information for people looking to learn more about using PDF.

The next step for me is to pull together ebooks for each of my sites including one for http://www.artspecialist.co.uk which I can use articles I have written for some of the source text and to harvest email addresses on my sites, by offering a free copy to people.

First Impressions Count – Even To A Search Engine

Before you think about submitting your site to a search engine, you need to be prepared.

Keywords:

search, engine, opimization, seo, google, indexed

Article Body:

Before you think about submitting your site to a search engine, you need to be prepared. Don’t think that because you have your domain name registered and a ‘under construction’ page up that you are ready.

Don’t even think about submitting your site to a single search engine until you are ready to receive guests or visitors. The worst thing in the world (I think so anyway) – is to follow a link to a website and only find a ‘under construction’ message or a front page with lots of links with ‘coming soon’ as a reward for my click.

Why did I come to your site? I want to either find out something interesting, look at something, download something or buy something – not to be told to come back later when you are ready – to tell the truth, I don’t think I would bother coming back. Even when you tell me to come back because I’ll remember and think “been there before, it was a waste of time, full of coming soon stuff”.

If you have a blog – don’t leave the messages saying ‘Just testing’ or ‘congratulations and welcome to your new blog’. Don’t even think about writing ‘Welcome to my blog, over the next coming few days I will be…’ Just remember, the internet has no concept of time, but humans do. If I come to your site and find a ‘Welcome to my blog…’ post with lots of promises, but you don’t deliver, why should I trust you with my time? My money? My business? The truth of the matter is, I won’t.

I’m not going to go through a whole list of things that tend to put visitors off staying on a site – but here are a few of them:

Broken links (always check your links before you upload to a site)

Awful color schemes (Yellow and Red? – Try pastel colors)

Tiny fonts – I like to be able to read without pushing my nose to the monitor.

Difficult navigation – I want consistency and clearly labelled links

That should give you a bit to think about...

Generation Y’s At Work San Diego’s Search Engine Entrepreneurs

October 2, 2007. It’s a typical day at SEOhaus in the largest office located within the company’s 1400sqft. space, employees sit in a semi-circle around a cordless speaker phone.

Keywords:

Business, Internet

Article Body:

October 2, 2007. It’s a typical day at SEOhaus in the largest office located within the company’s 1400sqft. space, employees sit in a semi-circle around a cordless speaker phone.

"We need to really focus on improving our PR," a client says, his voice on speaker phone audible throughout the room.

"We can do that," one of the employees says, glancing down at the yellow legal pad on her lap. "Let’s come up with a solution."

Ten minutes later, when the meeting ends, the employees disperse to their respective offices, and the company’s owners, William Senn, 26, and William Canu, 25, take a short break from their hectic work schedules to share what it’s like being an entrepreneur under 30.

"We’re growing so fast," Canu says, leaning back in his office chair and glancing over his shoulder at the busy traffic below on Kettner Blvd. "It’s amazing."

The two Williams, who started SEOhaus from the proceeds of their last business venture's mail-order DVD rental service, have seen their company grow from a single room with two employees (themselves) to a small business with approximately ten full-time employees and growing. Next week, the company will move to a much larger office suite down the hall.

"We’re excited," says Senn, a former Google employee." The walls of the new office are being painted right now, and it (the move) is starting to feel official."

SEO, or Search Engine Optimization, is all about the art of achieving increased traffic, presence, and page rankings (i.e. higher search results) for a website, and this is achieved by a variety of different methods, including, but not limited to: building links, writing and marketing SEO content articles, social bookmarking, and web design.

"SEOhaus is a boutique firm," Senn explains, "We specialize in customized services, and our employees are very good at what they do."

SEOhaus and it’s twenty-something owners, represent a growing trend in American business: young entrepreneurs making an impact in their respective industries and developing successful businesses before their 30th birthday.

Their generation, known as Generation Y (1981-1995) is a generation of young entrepreneurs. The online publication Inc.com recently released the list of the "thirty coolest entrepreneurs under thirty," profiling individuals who began their own companies---some while still living in their parent’s houses, and have seen them grow exponentially in only a few short years.

Five Best Practices For Dominating The Search Engines

Getting to the top of search engine results

is crutial to the success of any online enterprise. However,

managing this feat isn't so easily accomplished, and is a

frustration for many online entrepreneurs. Here we've put

together some helpful tips to assist you in your climb to the

top of the search engine mountain.

Keywords:

search engine optimization, SEO, keyword search, website design

Article Body:

It is possible to achieve Page 1 listings on search engines

without ever submitting your website. If you follow the five

best practices for dominating the search engines that are

described in the two parts of this article, then you will

have a good chance of a high listing, although you will have

to adapt the information to suit your own particular website.

The first part, this one, explains the importance of website

design and the use of keywords. The second part will discuss

contextual relevance to the topic, commonly called LSI, the

importance of links to your website and the fact that you

cannot allow your website to remain static. You must keep

updating it.

Before you can apply search engine optimization to your site,

you must understand how search engines view it. Let's discuss

Google, as being representative of a true search engine

rather than a website directory. It is the most used search

engine, and also the one that appears to set the standards

for search and listing criteria.

Google does not list websites, OK? Get that understood right

now. Google lists web pages. Theoretically, ten of your web

pages could monopolize the first page for any particular

search term. This is important because it means that you

should make every single page of your website as attractive

to search engines as possible. However let's consider your

home page as being representative of your website and the

page that Google finds first.

WEBSITE DESIGN IS CRUCIAL

So what are these magical five best practices? The first is

the design of your website. When the search engines check out

your site, they use algorithms, or mathematical formulae,

that apply statistical rules to what they find. These are

commonly called 'crawlers' or 'spiders'. I will use the term

'spiders'. When you design your site, you must make it easy

for spiders to crawl around it.

Spiders are slaves, and follow instructions to the letter.

If you tell it to go to point A, it will go to point A. It

won't wonder if that's the best thing to do - it will go

right there. If it lands at point A and you tell it to go to

point B, it will do that as well. Now, think what that

means. If point A is another page on your website, and point

B is a page on somebody else's website, where does the spider

end up? That's right, you've got it!

When a spider lands on your web page, it does so at the top

left of the first column in the first table. It then crawls

along from left to right until it reaches the end of the

column, then goes to the next column and so on. It then goes

to any nested tables, again from left to right and so on.

Using that information, you can draw a spider's web using

your HTML: spiders are monolingual - they only read HTML,

not Java or Flash or any other script.

Using the information above you should be able to work out a

path on your website that will lead spiders to where you want

them to go. The easier a spider can scuttle round your site

the more pleased it will be with it. However, as hinted

above, don't lead it off your site: it might just stay there!

There are ways to lock certain doors to spiders but that is

for Part 2.

KEYWORDS ARE SPIDER FOOD - DON'T GET THEM FAT!

Do you remember when you were told to use a keyword density

of 1% - 3% on each page? Well forget it! That's nonsense.

First of all let's look at what a keyword is. Have you ever

used Google, or any other search engine, to find some

information? Of course you have ! Did you do what I do, and

think of the best wording you can use in the box to describe

what you want and wonder if these were the best words to use?

You probably did, and like me either got what you wanted or

had to type in something else. Do you know what? Each of the

search terms you used was a 'keyword'. That's right, a

keyword can be a phrase as well as a single word. A keyword,

in fact, is any term that a Google user enters into the

search box hoping to get the information they need.

Therefore, when you are adding keywords to your web pages,

you are adding words or phrases that you hope others are

using to find the information you have on that web page.

Remember that Google lists every web page separately.

What this means is that to maximize the traffic to your web

pages you have to figure out what keywords Google users will

use to find your website. There are tools to help you do

that, such as the free Google Keyword Tool and Digital Point

Keyword Tool, and the paid for Wordtracker. Check them out

and decide what suits you best. Keyword research is a big

subject, far too big for this article, but that is a rough

idea of what is involved.

Use your keyword in your title and heading, once in the first

100 characters in the main body text, and once in the last

paragraph. No more, though you can add it once every 500

words. And that's it. More information on the use of words

that relate to your keywords will be given in Part 2.

Choosing An Executive Search Agency

If you’ve recently decided to find your new executives and senior management through an executive search and selection agency, then here’s how to find and evaluate those agencies before you sign up.

There are thousands of recruitment agencies, big and small, but only a minority focus solely on recruiting for executive, senior manager and director-level appointments. If you need to fill important jobs with the best people, you need to select an agency that has access to exc...

Keywords:

executive recruitment, executive search, executive jobs

Article Body:

If you’ve recently decided to find your new executives and senior management through an executive search and selection agency, then here’s how to find and evaluate those agencies before you sign up.

There are thousands of recruitment agencies, big and small, but only a minority focus solely on recruiting for executive, senior manager and director-level appointments. If you need to fill important jobs with the best people, you need to select an agency that has access to excellent candidates and the experience to know which applicants will suit your vacancy.

When you approach a recruitment specialist to find senior people for your business, you should ensure that you know exactly what they’re offering, and what experience they have in recruiting the types of candidates you are looking for.

Always shortlist a few agencies before committing yourself. Meeting the consultants and seeing how they work makes it easier to decide which agency you want to work with. Before you meet each agency, you should draw up a list of questions to ask them. For an agency that says it specialises in executive recruitment, you should be asking questions along the following lines:

• What is your experience in executive search and selection?
• How do you source the candidates that you pass to me?
• Do you narrow down the list of candidates before sending them for interview?
• What are your fees, and when do they apply?
• What happens if I employ the candidate and discover they are unsuitable for the job within the first month?

If you have a number of executive appointments to make or you are going to require the services of your executive search and selection company in the long term, then you should be looking for a consultant with whom you can establish a good working relationship. Their understanding of your business helps them to source the most appropriate candidates and also to put forward other good candidates who sign onto their books, giving you an opportunity to talk to them before they get sent to other companies.

Executive recruitment is a competitive sector and you won’t be short of agencies who want your business. But even with all these agencies courting you, you should take the time to establish whether their services will really benefit your business.

Google To Remove All Search Engine Queries After Two Year Period

In the wake of growing concerns about Internet security, Google announced recently that they will be implementing a new policy of data retention, which will involve the deletion of all search engine queries after a period of 18 to 24 months.

Keywords:

Business, Internet

Article Body:

In the wake of growing concerns about Internet security, Google announced recently that they will be implementing a new policy of data retention, which will involve the deletion of all search engine queries after a period of 18 to 24 months.

Google is the first major search engine to set such a time limit for information retention, and has pledged to begin this process before the end of 2007. Search Engine query information can reveal much about an individual user, based on the number of queries about certain topics, which has recently sparked criticism of Googles previous policy of keeping these logs of information for an indefinite period.

In a statement released by the leading search engine, spokespersons for Google responded to this radical new policy change by explaining that it is in response to feedback form both privacy groups and government agencies, and that the new policy will provide better privacy protection for it’s users. The amount of time that queries will be kept before deletion, they explain, is the time period required by many foreign laws which state that user information must be kept for up to two years in the event that it is needed for any legal and or court proceedings.

Per this new policy of the deletion of search engine queries, Google will erase eight of the bits that form a user’s Internet Protocol, or IP address, which is identifies the computer used in a search engine query. Google also has plans to make cookies, the small files that track user visits to certain websites, anonymous under the new policy. This amount of information kept, says the company, will help to improve services and aid in the detection of fraud, and will be used for no other purposes.

Retention of these search engine query records has been a much discussed and debated issue since the demand of the Justice Department that several websites turn over their query data. Yahoo Inc, AOL Time Warner, and Microsoft Corp complied with this demand, turning over the information, to the dismay of many Privacy Advocacy groups. Google however fought this request in court and was allowed to provide a reduced amount of this user information.

Under this new policy, the disclosure of such information to any party becomes a non issue, since, in the words of Kurt Opsahl, attorney for the digital rights group, the Electronic Frontier Foundation you can’t disclose what you don’t have.

Comparing Google's Search Franchise To Mccormick's Spice Franchise

Google has a competitive advantage. In fact, one might even say it has a franchise in web search. I wouldn’t say that. I mean, Google does have a franchise; but, it doesn’t have a monopoly on web search and never will. There are real problems with Google’s model that are often overlooked. It does a poor job of finding certain sites that are difficult to describe in keywords. For this reason, there may still be a market for web search in the form of specialized niche directori...

Keywords:

Google, GOOG, Google (GOOG), (GOOG), Google\'s stock, stocks, McCormick

Article Body:

Google has a competitive advantage. In fact, one might even say it has a franchise in web search. I wouldn’t say that. I mean, Google does have a franchise; but, it doesn’t have a monopoly on web search and never will. There are real problems with Google’s model that are often overlooked. It does a poor job of finding certain sites that are difficult to describe in keywords. For this reason, there may still be a market for web search in the form of specialized niche directories and in some of these “social search engines” (e.g., Stumble Upon) for many years to come.

I’m not suggesting any of these services will be as successful as Google; I’m sure they won’t be. I am simply pointing out that there is a difference between a need and the means by which that need is satisfied. Even as the dominant search player, Google will only have a franchise on the means (keyword search); it will not have a franchise on the need (finding stuff on the web). Also, Google can not, at present, rightly be called the dominant search player. There is no dominant player in search. Google is the leading search player. It is also the catalyst for many changes in search. But, it is not yet the dominant player in search the way McCormick (MKC) is the dominant U.S. spice producer.

Looking at McCormick’s franchise is actually a pretty good way of evaluating Google’s. Why do I say McCormick is the dominant player (domestically) in spice, but Google is not yet the dominant player in search? There are a few reasons.

McCormick has a 45% share of the U.S. retail spice market. Its closest competitor has a 12% market share. We may differ about exactly how the web search pie is carved up. But, I think we can agree that Google’s share of the market is less than 45%, and that at least two of its competitors have a share of the market greater than 12%. So, Google’s position differs from McCormick’s in two material respects (already). Google has a smaller slice of the pie, and the search market is less fragmented than the spice market.

The spice market is an upside down funnel. The few producers are at the top. They feed their products through three distribution paths: retail, industry, and restaurants. In each case, the shape of the upside down funnel remains intact, because the widening happens at the very end. The ultimate consumer of McCormick’s product doesn’t get to choose from all available spices. His choice is always indirect. He picks a grocery store, a food product, or a restaurant. Then, must choose from the spices that particular supermarket chooses to carry, or the restaurant he frequents chooses to use (and/or make available).

In search the story’s a little different. There is still something of an upside down funnel shape in search. Although, it is less pronounced than it was a few years ago. Search results are fed through dependent sites that searchers visit. But, it is the searcher who chooses the dependent sites. A few of these dependent sites account for a large part of all searches. That is very different from the spice market, where no supermarket or restaurant chain accounts for a large part of all spice consumption – none even comes close. So, the searcher has a much bigger role in choosing his search provider than the spice consumer has in choosing his spice provider. Even though it is true you are sometimes searching without knowing Google is the search provider, the situation is nothing like it is at McCormick. When eating a meal you aren’t thinking about McCormick. Quite often, however, you are using a McCormick product. Whether it was in that package of spices you used to cook a meal at home, or in that manufactured food product, or in the dish you ordered at the restaurant, you are a consuming a McCormick product.

What matters as far as the investor is concerned is that the ultimate consumer of McCormick’s product rarely makes an active, unfettered choice to consume that product over all other competing products (or even many competing products). The closest he comes to making such a choice is at the supermarket; though even there, the decision of how much shelf space to allocate to each company’s products was made for him. To use Google, the first time searcher must make an active, unfettered choice.

Finally, there is the matter of infrastructure. This consists of two parts: production and distribution. McCormick has an existing production infrastructure which is helpful as far as costs are concerned, but isn’t especially valuable. It could be duplicated by a new entrant with deep pockets. McCormick’s distribution infrastructure is almost impossible to duplicate. It is worth far more than it cost McCormick to create it. Prying McCormick’s customers (situated at the narrow of that inverted funnel) away from the company’s products would not be easy. This distribution infrastructure gives solidity to McCormick’s spice franchise in the U.S. In some instances, it will also help McCormick aboard (as some of the company’s customers are expanding globally and will be inclined to stick with McCormick in their overseas operations).

Google’s production infrastructure (the algorithm and the index) is easy to duplicate and will become even easier to duplicate in the future. There isn’t much of a barrier to entry here. Google may currently offer the best search service around, but there is no reason to believe this will always be the case. Distribution is very often the most valuable part of any franchise (it is usually the part that is hardest to duplicate).

So, the natural question is: in the world of search, if you build it will they come? Will the best search engine always attract the most searchers? Probably not. That’s good for Google, because it won’t always be the best search engine. Google has a great brand. Whatever value is in Google comes from that brand. That brand is what will keep searchers from flocking to the inevitable newer, better search engine.

All of Google’s revenues are ultimately dependant upon attracting searches. Getting those searches requires two things. First, millions of people must make the active, unfettered choice to search Google. Then, those millions of people must keep searching with Google. The brand is the key to step one. The service is the key to step two. Search customers are sticky. But, they probably aren’t as sticky as we think. It’s very easy to take immediate action on the web (just click a link). Switching away from Google isn’t like switching away from Windows.

That leaves the brand. True, when you think search, you think Google. But, is that brand worth $120 billion? No – and neither is Google.

Executive Search For Busy People

What does executive search mean? On what caliber should a person be considered capable of executive level responsibility? Some worthy skills to be capable of are time management, people skills, creativity, budgeting, conflict management, and organization.

When selecting possible employees and managers, the head of a company will search for varying levels of executive responsibilities in an individual. However, the test of good character can be easily determined by the str...

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What does executive search mean? On what caliber should a person be considered capable of executive level responsibility? Some worthy skills to be capable of are time management, people skills, creativity, budgeting, conflict management, and organization.

When selecting possible employees and managers, the head of a company will search for varying levels of executive responsibilities in an individual. However, the test of good character can be easily determined by the stress content in a given situation. Although every hiring person will be looking for an able minded and bodied person to do the job, it is how the executive manages himself and his time that will determine if his quality of life will exceed his initial foot in the door.

Time management, for example, is simply deciding how to spend the precious hours of the day. Priority and logic are necessary for expediency, which is an excellent and desirable trait to have as an employee.

People skills are another excellent quality to earn more executive power. That skill will help him deal with customers and employees while running a business.

Creativity is producing an innovative solution by exploration to satisfy an existing condition by original means. This quality is absolutely necessary in business because the field is always changing and evolving to fit the demands of everyday life and the market. An executive must be prepared to change with the business environment and make alterations to his corporation to fit changing needs.

Budgeting is the disciplined allocations of funds necessary to keep the company and its employees afloat on the tides of the economy. Any executive needs to understand the relevance of a budget and be able to stick with it and modify it according to business needs.

Conflict management is being able to settle the dispute of two or more parties in a way that satisfies both parties.

And lastly, organization is the handling of business papers, files, records, and personnel effectively and in such a way that is organized. It may be that certain information should not be allowed into the hands of lower level employees, and with the reservation and orientation of paperwork, the structure of the inner handling of a corporation are kept secure.

For your executive search needs, be sure to allow for a period of testing, because as you learn the measure of a person, you may better see to what degree they are indeed qualified for the position.

Find Lucrative Home Business Opportunities Using a Narrowed Search

Want to find a work at home job opportunity but not sure where to start? Use these tips to narrow your search and avoid wasting time when seeking a home business opportunity....

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home based business opportunity, make money on the internet, work at home jobs

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Sifting through all the millions of home business opportunities available online can be difficult. You must determine which work at home jobs are really what they claim and which are scams. That's why it's important to take your time and investigate each business opportunity before spending your money.

You can use the search engines and narrow your searches to improve your chances. Here are some tips to help you find the home business ventures that best fit your needs.

Search for Home Business Types

Before you narrow your searches, you should know generally what type of business opportunity you are seeking. There are many out there in the world of cyberspace, and it's your duty to find the ones that will match your skills and lifestyle. Among some of the most popular ways to make money on the Internet are paid surveys, MLM systems, turnkey website solutions, affiliate opportunities, and more.

Use the search engines to narrow this search even more by typing in one certain business opportunity by name such as "paid surveys." This will bring up a list of companies offering paid survey tips, paid survey business opportunities, and so forth. You can also use the keyword "paid surveys from home" or similar words to narrow the search again.

Narrow Searches to Match Your Personal Interests

Once you find several types of home business opportunities you feel will work for you, it's time to search using your personal interests. What this means is to find work at home jobs that are of interest to you; don't settle for jobs you won't enjoy doing. For instance, if you're going to start a turnkey website of your own, find a turnkey website opportunity that sells products or services that are of interest to you.

If you like crafts, you might be able to find a turnkey website opportunity related to crafts. The same goes for finance, herbs, health and beauty products, electronics, children's clothing, jewelry, home decor, and fashion.

A turnkey website is a website that you purchase or receive upon joining a home business opportunity. The website is pre-designed to sell certain types of items or services so all you have to do is promote the website.

To narrow your searches, add a keyword to the business opportunity name while searching. The keyword should be what interests you. An example would be "crafts turnkey website" or "photography turnkey website." Or, if seeking an MLM opportunity, you could type in "crafts MLM" or "herbs MLM."

Time to Make Money on the Internet

Once you find work at home opportunities of interest, you're ready to make money on the Internet. Don't put all your eggs into one basket as the saying goes, but try out several of the opportunities you find that appear to be the most lucrative.

Be sure the home business opportunities are not scams by checking them out through search engines and the Better Business Bureau. Then, give them a try!

Executive Search Agents Get Results

Recruiting a senior manager or director for your business can be expensive. Placing adverts in the right papers and journals is a huge expense in itself. If you’re recruiting at the top level in your business, it may be more cost-effective for you to use an executive search agency.

Did you know that, in some cases, the fee charged by a recruitment agency may actually be less than handling the recruitment in-house? People often turn to an executive search firm when they hav...

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executive jobs, executive recruitment, executive search

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Recruiting a senior manager or director for your business can be expensive. Placing adverts in the right papers and journals is a huge expense in itself. If you’re recruiting at the top level in your business, it may be more cost-effective for you to use an executive search agency.

Did you know that, in some cases, the fee charged by a recruitment agency may actually be less than handling the recruitment in-house? People often turn to an executive search firm when they have had trouble recruiting for a certain position. They may have had a low response to adverts, or discovered that all the CVs that have been sent in are from people who are under qualified or inappropriate for the role. This can be very frustrating, particularly as it is very expensive to place recruitment adverts in the local and national press.

Businesses who don’t have a full-time Human Resources function, or who are too busy to handle top recruitment themselves often outsource to an agency. Whilst it has a cost attached, it removes the majority of the recruitment burden from the company’s internal resources and makes sure that the best candidates are put forward for the job. This use of external expertise is really no different from using a design agency to run a website, or a sanitary company to do the cleaning, and leaves the company’s management free to approach the interview stage fresh and enthusiastic.

Executive recruitment is normally for specialised roles and candidates therefore need to have a very well-defined set of skills and experience. For this reason, businesses are often less concerned with the time taken to employ someone than they are with the quality of the person they eventually hire. This can turn the search and selection process into a long one and managers can go through several sets of candidates before offering the position.

Specialist recruitment agencies come into their own here. Their databases help to search out possible candidates who have the right combination of qualifications, experience and skills, and can even undertake the first round of interviews on the company’s behalf, so that the final list includes only the best candidates available. This outsourcing of basic recruitment functions allows the company to concentrate on running the business and leaves them feeling confident that the candidates that come for interview are all suitable for the job.