Full text article on business services franchises and the B2B market

The advantages of having a business service franchise over another franchise systems.

Keywords:

business services franchise, b2b franchise, business services franchise opportunity

Article Body:

When business owners are looking for a one-stop solution for their daily business needs, they have to look no further than the services provided by a business service franchise. Business services franchises make life more convenient for small business owners by serving many of their needs; and the they have a chance to work and grow with those businesses in the community. Business services franchises are ideal for people who've been involved with other business services careers but now want a chance to start their own business. Because business services franchises are structured to adapt to changing market trends, they're increasingly sought after by entrepreneurs who desire a small business that is able to stay on the cutting edge of today's rapidly changing economic times.

Business services franchises emerged to meet the demands of businesses that depend on outsourcing to correct their company's bottom line. Becuase these small businesses are presented with a new supply of honest service providers, they are able to cut down on low-end overheads and can effectively meet their financial obligations. The money saved because of outsourcing can be effectively utilized on other business functions. Business services franchises not only market and sell financial services, but just about any type of service that small businesses depend upon. The wide range of services provided by these franchises include cleaning, expense reduction, direct mail, shipping and receiving, brokerage services, consulting, and advertising.

Don't overlook the importance of finding a well known franchise company or a franchise company with a good reputation when you invest your dollars. With franchising systems "you get what you pay for," as the old saying goes-this can't be further from the truth. Low-end franchisors will have you believe that they offer the best system available. Regardless of how extraordinary they make this deal sound, you have to take caution when dealing with low-end franchise companies. Many of these franchisors are interested in selling only a training manual and authorization to use their company name-rarely do they care about seeing their franchisees’ succeed. Established franchisors have very high standards and will not award a franchise to just anybody who can afford a franchise fee. They profile every potential franchisee to weed out the ones who don't make a good match for their company. These highly-developed franchises will typically be more expensive than a lower-end franchise, but also go to great lengths to ensure the success of their franchisees.

Every business in America has very specific needs that must be met in order for their doors to remain open and so they can provide their services and products to consumers. To meet the different needs of these businesses, business services franchises offer a wide range of products and services. You have countless job options in the business services industry to say the least. There are many different businesses with different needs in your community. Assess what services these businesses require by asking around. Then you will be able to settle on a specific franchise based on your research.

Getting free links, search engine optimisation for dummies and article writing for high google rankings

In this article I give my experiences and results in trying a number of strategies for SEO to get high ranking for www,artspecialist.co.uk oil paintings and www.tiespecialist.com silk ties

Keywords:

Niche Web Business Search Engine Optimisation for Art Reproduction Oil Paintings and Portraits and English Woven Silk Ties Neckties Tie

Article Body:

When I started my first site selling woven silk ties from the UK I signed up with a SEO company called 123rankings who guaranteed that they would get me into the top ten on Google for five search terms within six months. I paid their fees for four months without any noticeable results. Then my web developer told me that they used a piece of software called SEO Elite and had good results, he gave me an ebook by the softwares author a SEO expert called Brad Callen, you can download a pdf copy of the ebook here and go to his website here. I was shocked at how easy it was when I followed the instructions. I was also surprised at how badly the SEO company 123rankings I had been paying each month had been doing and now do it all myself. Here are the steps I went through.

First up was on-page factors, which means getting the keywords on your site right. This has only a small effect on your ranking but is important to get right. First up I found that the SEO company had changed the title page of my site and webpages to a meaningless list of keywords most of which were not the main ones that were selling my ties. Not only was this reducing my rankings on the keywords I really wanted, but if someone did dig deep enough into their google results to find me then the text that apppeared was a meaningless list"Print, theme, woven polyester, cartoon, novelty ties and cufflinks." that does not include silk ties or even tie. Instead I changed the titles back to a meaningful phrase that would look good in google and on top of my site and would have all the right keywords. The keyphrases I have been targeting are woven silk ties, silk ties, silk tie, English silk tie and UK silk tie. My title page now reads "http://www.TieSpecialist.com. Luxury English handmade woven silk ties. Satisfaction guaranteed with every tie.". This works as both a sales pitch when coming up in search results and contains all my keywords. I went through all my header tags and keywords and as this has just reminded me I have just gone through again and made quite a few changes based on what I have learnt over the last month. This needs to be a continuous process of adding new words, creating cross-links across the site (to help Google to understand your site and to get some key sub-pages on to the search engine results) and polishing up the text so that it converts well with people and looks good to the search engines. I also bolded keywords on the top page and ensured my main search phrases were sprinkled over the page with one near the top and another near the bottom for each key phrase.

The main grunt work in search engine optimisation (SEO) is getting links. Google uses links as the main factor in search results so this is the key to high rankings and therefore free clicks and customers for you. Google uses several factors including the importance of the website (Page Rank), the keywords on the page, the title of the page, the text your site is linked from (known as the anchor text), the other links from that page, whether your site is linked back to the site that links to you (reciprocal links). To assess the page rank you need the Google Toolbar that you can download here this puts a little guage in internet explorer that shows you a ranking for every page you visit. The page rank runs from 0 to 10 and if it is greyed out then the site is not on or has been banned by Google. After four months I had got up to a Page Rank of 3.

The first point of call for links should be directories, by which I mean hand-edited lists of sites not search engines. The key site to be registered on is the Open Directory Project at www.dmoz.org. My SEO people had registered my tie site with this, but had used the crappy list of keywords above. Once I corrected my listing I gained 30+ places on Google on some search terms. Google and most of the search engines place a high importance on the ODP and their search results are syndicated out to 100's of other sites so a listing there rapidly spreads. Submit your site there now if you havent done so already. You can also do a Google search for more directories and register on at least all the ones specialisting in your product.

The next thing to do is to type your target key phrase into Google. For me it was woven silk ties. I then picked the top ranked site which had a Page Rank of 5, next fire up SEO Elite and type in the url of the top ranked site and select analyze backlinks. The software will then show all the sites that are linked to that top ranked site. If you can get the same links then you will be on your way to the top of the list too. Th software lists them in Google Page Rank order so you then simply go to each of the websites in turn from best first and submit your site listing or submit a link exchange request or failing those options by far the most common approach is to email them with a link exchange request. You get the best response if you add a link to their site first and then send an email like mine:
"I run a website selling silk ties http://www.blogger.com/www.tiespecialist.com. I like your site and am interested in link exchanging. I have added a link to your site from: http://www.tiespecialist.com/useful-links-i-14.html I would appreciate a return link as follows: English woven silk ties. Every silk tie comes with free worldwide delivery."A few hours doing this gave me 20 or so links. I have also tried searching for tie listings in Google and getting listings on all the sites that came up. I have also searched for listing sites for markets I am interested in such as weddings. I sell a lot of ties for weddings with grooms and ushers often bulk buying and because I offer big quantity discounts I get quite a lot of these orders and want more. There are also link exchange sites. I have used used LinkMetro and this site allows you to find people to exchange links with and it helps to automate the process some what I have got 30 links for each of my sites with a few hours work on this site. It works particlularly well for my reproduction oil paintings site art specialist. I have exchanged links with lots of art sites, poster and print sites and also gifts and birthday sites were both ties and oil paintings make great links that will help my rankings on those search terms.

It is worth pointing out that pretty much any link exchange is worth having although those from high ranking sites count a lot higher. It makes sense, if your site is linked to from the front page of the BBC website (which has a page rank of 9) then it is clearly a very important site. The only links you do not want are those that are greyed out on Page Rank these could be banned sites. Google bans sites for trying to manipulate rankings in ways that it finds unacceptable. If you are linked to a bad site this will drag your ranking down. The SEO Elite tool also allows you to view how your website apppears to Google by analzying your backlinks, showing you the keyword ratings this generates and the number and rank of each site linked to yours and listed on a search engine. I am currently up to 73 links showing in this way. Which is now enough to have catapulted me to top ten on Google, MSN and Yahoo for "english woven silk ties" and "UK woven silk ties" and top fifty for "UK silk ties". Now I am targeting shorter search phrases. To break into the top for very competitive phrases you can need hundreds of phrases for example a guy at one of the internet marketing companies said they had over 17,000 links. But now I was adding links at the rate of 30 a month to each of my sites but I am after more.

My next step which brought hundreds of top quality links was article writing for search engine rankings. When I started my search engine optimisation I was targeting relatively easy phrases to get going such as "English silk ties" and "uk woven silk ties". Initially I focused my attention on my MSN ranking as they do not use site age or link age as a ranking factor unlike the others, particularly Google which puts a high importance on link age, the so called "sand box" that you are in for the first six to eight months. I got into the habit of actively getting link exchanges, both by using SEO Elite to find good link partners and by using Link Metro.

After less than a month I had fifty links for my tie website and was starting to get top twenties for my easy phrases on MSN for example I was ranking 14th for "English silk ties" and 8th for "UK Woven Silk Ties" whilst for better phrases I was not yet on the first page with "woven silk ties" (35th) and "Silk Ties" (245th).

The next boost up the rankings was to come from article writing. I discovered that there are lots of websites out there that publish articles. The search engines rate these sites highly as they offer lots of content with text heavy pages and are human edited. Most article sites let you have hyperlinks in your story and all of them allow a resource box at the bottom with links to your site(s). So if you write some articles related to the product you sell and then post the articles on many sites, you get lots of high quality links to your site.

First job is to come up with a topic. It is best to write articles related to your product, how to buy it, choose it, use it, reviews etc. This means your text and title will have lots of related keywords and you may even get some customers from people reading it. It shouldnt be too hard to come up with a few thousand word articles for almost any site. For ties for example, I have articles on a history of ties, tie tying and tie cleaning. These are on my web site and I publish them to article sites. For art, I am starting to write articles on buying art to use for this purpose. You can get ideas and content from searching the internet and using sites like wikipedia for facts. You can also use the article sites for free content to add to your site. Most of them allow re-printing of an article as long as the links and attribution are left in.

The process is pretty easy. Search in Google for "submit articles" and your topic and then register with each site and submit an article. It can take a couple of weeks for each article to get reviewed and published. Sometimes I get emails saying article rejected and the reason. The reason is usually something to do with links or overly commercial content, but I simply make edits to address their point and then re-submit. If you submit a number of articles spaced out by a month between each one across 100's of article sites then you can build up a lot of links that will do wonders for your ranking.

After I had done this about ten timesI wondered if there was tool that might help, and found Article Submitter Pro this is a pretty cool tool that semi-automates the process. It has more than 700 article sites in it's directory and using a window in the tool you can sort the sites by Page Rank and starting with the best sites register with each one and record the log in info in the tool. Then when you want to submit an article you enter it into the program and it takes you one by one to each of the sites and auto-fills in all the boxes with your login and then the article, biography and resource text. It keeps track of which articles you have submitted to which sites and helps to keep it all organised. Using Article Submitter Pro I can submit to a 100+ sites in a few hours which I do as a once a week task. After three weeks of article submission I am up to top fives for my easy phrases on MSN for example I am ranking 1st for "English silk ties" and 3rd for "UK Woven Silk Ties" whilst for better phrases I am now on the first page with "woven silk tie" (3rd) and "silk tie" (4th) and "silk ties" (25th). The results are really good so I am going to keep on publishing articles.

If you want to make pdf's of your articles for your other sites then try here at PDF Converter the PDF Forum there offers information for people looking to learn more about using PDF.

The next step for me is to pull together ebooks for each of my sites including one for http://www.artspecialist.co.uk which I can use articles I have written for some of the source text and to harvest email addresses on my sites, by offering a free copy to people.

Don't Read This Article - I Dare You!

See? It worked! The title said 'Don't Read This Article - I Dare You!', and here you are reading it anyway. Victory for me and my amazing psychic abilities?

Hardly.

Actually, this Maiden Voyage article of The Don't Chronicles has but one goal: to teach you the power of negative thinking! No, I don't mean that you should give up on your positive attitude. I mean that people don't like to be told "DON'T!"

Think about it. Why did you read this article? Defiance? Curiosi...

Keywords:

fitness, exercise, health, health and fitness, exercise modality, exercise modalities

Article Body:

See? It worked! The title said 'Don't Read This Article - I Dare You!', and here you are reading it anyway. Victory for me and my amazing psychic abilities?

Hardly.

Actually, this Maiden Voyage article of The Don't Chronicles has but one goal: to teach you the power of negative thinking! No, I don't mean that you should give up on your positive attitude. I mean that people don't like to be told "DON'T!"

Think about it. Why did you read this article? Defiance? Curiosity? Don't like being told what to do - or NOT do?

These are the same emotions that people will experience when you tell them "Don't buy my product", "Don't use my services", "Don't visit my website".

They will say things like "I don't care WHO that person thinks they are! I'll buy the product, use the service, or visit the website if I want to; I don't care what they say!"

They will think "I wonder what is so special about that product, service, or website that this person is willing to risk losing his or her audience by telling them not to participate?"

You don't have to have the "Next Big Thing", or have some "Incredible New" product in order to get someone interested. Instead, just get them interested!

Tell them that they don't want to look into your services or products. They don't need to read your information-packed website. They don't want to spend time learning about how your product or service could help them.

Do you know what their first question is going to be when you tell them these things? "Why Not??"

Now you've picqued their interest! Now they want to learn more. They want to learn about this top-secret product they weren't supposed to know about. They want to see this website that you told them not to bother visiting. They want to find out why your services are so in-demand that you can afford to tell people NOT to use them!

Human beings are people, and people are curious, and people don't like being told what to do. This isn't Sales and Marketing 101. This is Human Nature. If you want to sell your products and services to humans, you need to learn how humans think.

Or Don't. I don't really care anyway. I've obviously piqued YOUR interest, or you wouldn't have read this far!

DON'T check out the rest of The Don't Chronicles! After all, no one could possibly have a point of view or a unique way of dealing with life that you haven't already thought of, right?

Google News - Just another article announcer?

In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?

Keywords:

Google News

Article Body:

In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?

* Google News World: http://news.google.com
* Google News Canada: http://news.google.ca
* Google News UK: http://news.google.co.uk

I only mention this because when submitting my internet marketing articles, I often wonder if they show up within Google News? 9 times out of 10, they do! In fact, they usually show up within 48 hours of being indexed from other top related websites.

How does Google News select it's content?

Right now, it seems that "news centers" & "press release companies" related to your field online are profiting from these search results. When you think about it, wouldn't a press release be a form of news anyways? Possibly...

If you take a good look at the websites who deliver the content within Google news, you will notice that only a select few are providing all of the results. Again, it's possible that Google's news algorithm is still in its infant stages and probably has a lot of uphill battles to conquer.

It may be in Google's best interest to assemble a team of experts in different fields to accept articles/news submissions in order to keep the news source within the Google kingdom.

There is Only A Fraction of Results Showing:

While searching through the GN section, you will also notice a relatively small portion of actual search results coming up. Only a fraction of a percentage of results get listed within the GN search results compared to the same results within the regular search results found on Google's main page.

Only the sections on the left deliver actual real-time news. These are: Top Stories | World | Business | Sci/Tech | Sports | Entertainment | Health. These links provide real-time results delivered from credible news sources online.

Google News Alerts - Ezine anyone?

When you think about it, you are giving Google your email address to get related articles to the search term delivered to your inbox, how does this differ from any other regular newsletter? Are we going to start seeing Google Adwords within the news alerts? Will they consider giving large corporations the opportunity to advertise within their email alerts as a one time mailing! I hope not.

More and more we are seeing less of the Google we once knew and have come to love (A search bar with some great results). Since Google's IPO, the development team at GG are starting to launch applications online that are starting to resemble what we now know as the great Yahoo Portal.

Will there be any difference? Probably not.

One Great Point About Google News:

They have given you the ability to customize your page to show whatever news topics you want. Simply look at the right side for a button that says "Customize this page New!". Once you click on this link a drop down box shows you all the main topics you have listed within your page. Simply click on the topic you wish to customize or remove. The best part of it all is that you can click on "Add a custom section" and simply search for the topic you wish to have listed on your page.

All in all you can create an entire custom news page (author articles) that relate to your industry.

Free Content Articles: How To Optimize Your Free-reprint Article

I have been around the internet for quite sometime — offering outsourced services and software products. I see a lot of internet marketing techniques on how to get more traffic and attract more paying customers, but only one technique seemed to work for me considering my tight budget.

So what is this technique?

This technique is called free content article marketing or free-reprint article marketing. It is basically writing an article with topics covering your products/...

Keywords:

free content,article,articles,free

Article Body:

I have been around the internet for quite sometime — offering outsourced services and software products. I see a lot of internet marketing techniques on how to get more traffic and attract more paying customers, but only one technique seemed to work for me considering my tight budget.

So what is this technique?

This technique is called free content article marketing or free-reprint article marketing. It is basically writing an article with topics covering your products/services. The main idea of this is to keep your article ratio at 70% quality and useful information/tips to 30% advertisement. The 30% advertisement refers to your bylines or the resource box at the end of each article.

Your bylines or “about the author” content is the key to article marketing. This is the part where you can make yourself as an expert in your field, the part where you can ask readers to visit your site and the part where you can mention what you offer and do.

I already wrote an article, what now?

Is your article optimized?

Optimizing your article is always the first thing to remember. There are lots of ways to optimize an article, but let me share to you mine.

Before writing an article think of a keyword, be sure to include that keyword in your title. Make those search engines love your article by first optimizing your title.

Do not quote your title! Search engines will not like it, for example, “Five Ways to Effectively Market your Product”. Get rid of the quotes!

If possible put the keyword first in your title, for example, European Cruise – You Deserve Only the Best.

When your title is ready, try to spread your keyword several times all over your article. Try to keep a decent keyword density and do not try to spam the search engines.

Do not sacrifice your credibility for optimization. Some authors are fond of inserting dots between words that are considered as spam. Just like the word “free”. If you are trying to sell a product or service make yourself credible and your articles professional.

Ok I’m set! Now what?

Submit your article to article directories and article announcement lists. There are hundreds, if not thousands of article announcement lists and article directories. Article directories is where you can let your articles reside and Article Announcement lists announce your articles to a variety of targeted audience.

Here are a few article directories you can use:

http://www.isnare.com

http://ezinearticles.com

http://articlecity.com

http://ideamarketers.com

There are thousands of article announcement list, is there a site to do the submissions for me?

Yes, indeed there are sites that do the submissions for you, but there is a payment for each article you send or if not, a monthly payment.

Try checking these sites for Article Announcement offers:

http://www.isnare.com/pbenefits.php - Distribute as many articles as you can for $35/month with an option to request for proofreading before distributing your article.

http://thephantomwriters.com – Amount depends on the number of articles you distribute

http://www.ezineannouncer.com – I haven’t looked at this one yet

http://www.articlesubmissionsites.com/ - $49.00 introductory six month renewable membership