Showing posts with label Mistakes. Show all posts
Showing posts with label Mistakes. Show all posts

Four Dumbest S Corporation Setup Mistakes


S corporations can save you thousands of dollars a year in corporate and payroll taxes. But for heaven's sake, don't make these common mistakes says CPA and tax professor Stephen L. Nelson.







Keywords:



California S corporation, incorporation, S corporation







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I see and hear about a lot of dumb S corporation setup mistakes.

Some of the mistakes are made by entrepreneurs and investors trying to save money on accountants and attorney fees. And I guess that’s okay--albeit penny-wise and pound-foolish.

But you know what really irks me? Some of these mistakes—in fact, most of them—are made by attorneys and paralegal services… Professionals who should know better.

But enough whining. Without further fanfare, here are the four dumbest mistakes that I see people make again and again when it comes to setting up a new S corporation.

Mistake #1: Not Using an LLC

An LLC is almost always the place to start if you want to end up with an S corporation. Why? I like to tell students and clients that LLCs are akin to lite beer. Remember the lite beer commercials? Same great taste but with half the calories?

LLCs work like that. LLCs provide you with all the same great liability protection, but they require only half the red tape.

This might all seem irrelevant, but LLCs can make an election to be treated as an S corporation for income tax purposes. Acccordingly, you want to use an LLC as the basis of an LLC in almost all cases—and not a corporation.

Mistake #2: Forgetting about the Foreign Corporation Registration Rules

Read those tempting advertisements for Delaware or Nevada corporations? The advertisements sound pretty good, but most small businesses shouldn’t use out-of-state llcs or out-of-state corporations.

Here’s why: If you’re doing in business in, say, New York, you’re not going to be able to avoid state taxes by forming your llc or corporation in, say, Nevada. The tax and corporation laws in your state will require you to register your out-of-state, or foreign, llc in the states where your business operates. Those same laws will require you to pay state income taxes in the states where you earn your income.

A couple more quick points: Large businesses do like Delaware for a variety of reasons—mostly having to with how sophisticated the Delaware chancery courts are. But this applies to really big businesses that will litigate in Delaware—not small businesses. And Nevada does offer corporations a no-income-tax haven—but you need to set up a real business presence there, with an office, employees, property—the whole enchilada.

Mistake #3: Electing to be Treated as a C Corporation

A long time ago if you wanted to turn an LLC into an S corporation—before July of 2004 as I recall—you first had to turn it (for tax purposes) into a C corporation. You did this by filing something called an 8832 Entity Classification Election with the IRS service center in Philadelphia. Then, once that entity classification took effect and the LLC was considered a C corporation, you made a second election to have the new C corporation treated as an S corporation. You did this by filing another form called a 2553 with the same IRS service center you’ll later file your corporate return with.

This two-steps-to-an-S corporation process was pretty much a disaster. Thankfully, the IRS finally threw its hands up and said you only need to file the S election paper (the form 2553).

Some people still want to do it the old, unfortunately. Which is really dumb. The old way doesn’t work very well. And, in a worst case scenario, you may end up with your LLC converted to a C corporation but not converted to an S corporation.

Note: If you do foul up an S corporation, know that the IRS is very, very forgiving. You might want to get an accountant’s or attorney’s help if you get into this trouble, however.

Mistake #4: Electing to be Treated as an S Corporation Too Early

Once a business generates profits well in excess of the amounts paid to owners for salaries, an S corporation election saves the owners big money--sometimes tens of thousands of dollars per owner per year.

But you don’t want to elect S corporation status too early if you were smart enough to start off your business as llc. This is especially true if you’re the only owner of the llc.

By electing S corporation status, the llc needs to file an expensive corporate return, needs to begin doing payroll--even if the only employee is the owner, and may need to pay additional payroll taxes like the 6.2% federal unemployment tax. (This tax is levied on the first $7,000 of wages paid to each employee.)

Wait until your business is profitable to elect S status for your llc. You patience will pay off in two ways: simpler accounting and less expensive tax returns.

Ecommerce Website Design’s 6 Common Mistakes


E-Commerce websites present small businesses with an ideal cost effective method to expand their business and cut operating costs. Recent trends indicate that changes in consumer behaviour patterns have led to a wide spread increase in the number of E-commerce websites for small business. Ecommerce is a highly competitive field and small businesses need to utilise professional ecommerce websites in order to stay ahead of their competitors. This article discusses the common web design mistakes made by Ecommerce websites and how small businesses can avoid them.







Keywords:



Online marketing, Search engine optimisation, Pay per click, website marketing, Web design company







Article Body:



Small business Ecommerce is highly competitive field and small businesses need to develop a professional E-Commerce website in order o gain competitive advantage over others.





1. Poor or outdated design





Many E-commerce websites of small businesses reflect a poor outdated website design. It is important for your website to reflect a modern clean cut look and feel. If your E-commerce website design is not professional and the website looks like it was designed in the nineties then it is important to consider re-designing your e-Commerce website. A professional design for your E-commerce website is crucial and the website design task is best left to experts.





2. Not having detailed information on products





Many E-Commerce websites make a common mistake of not presenting detailed information on their product range. A common problem with ecommerce websites, especially small business E-commerce websites , is the lack of detailed information on products being sold on the website. Even if an Ecommerce website has a large product list it is important nevertheless to have an independent product detail page for each and every product. Avoid only one line descriptions for your products. Information on products can easily be found on manufacturer’s website and in most cases they are happy for you to use it on your website.







3. Don’t hide contact details.





Another common mistake with many ecommerce websites is the lack of visibility of the company’s contact details i.e. telephone number and address on the website. Customers often look for this information as it helps build trust knowing that someone will be there to answer questions should a problem arise with the purchase or the product.





It is a often a good idea to include telephone and address on all pages either ion the header or footer. An easily accessible email inquiry form or request call back forms on the website also help build customer confidence.





4. The benefits of buying from your company not clearly evident to the customer.





Another common mistake businesses make is failing to convey clearly via the website the advantages or benefits of purchasing form them. Customers usually research competitors before making a decision.





5. Not having an ongoing search engine optimisation strategy.





Many ecommerce businesses make the mistake of thinking that if their website is there it will automatically attract new customers. No matter how professionally designed your website is or if you website has been created with search engine optimisation in mind; appearing on the first page of Google is not something that will be achieved on its own.





Thousands of businesses compete for first page ranking for any given keyword however only 10 can appear o the first page. In order receive targeted traffic to your website and generate increasing leads and sales you will need to have an ongoing search engine strategy and commission an ongoing search optimisation campaign. Although it is not something that will be achieved overnight, the benefits far outweigh the costs involved.





Please visit http://www.kronikmedia.co.uk/blog for the full article and for more articles on web design, e-commerce and search engine optimisation.

Get More Clients For Your Home-Based Business by Avoiding These Five Deadly Mistakes


If you're receiving all kinds of opportunities to bid on contracts, yet don't seem to be converting prospects into buying customers, there may be a problem in the way you're trying to sell yourself. Don't let these five deadly mistakes kill your chances of success.







Keywords:



home-based,home,business,entrepreneur,work from home,work at home,entrepreneurship,job,based,SOHO







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Not long ago, I put out an RFP (request for proposal) for a virtual assistant to take over technical responsibilities for my web site, shopping cart and autoresponder, so I can focus my efforts on several large projects and my private clients.

I received close to 20 offers, however, less than a handful made enough of an impact for me to request a personal interview.

Of those I chose not to pursue, it's not because they were incompetent or lacking in any way. I'm sure they are competent VA's with a great deal to offer. The problem was the way they were communicating to me ... the potential client.

You can rest assured no matter what business you're in, you will be competing with perhaps hundreds, if not, thousands of other businesses who are vying for your ideal client, and you need to separate yourself from the others by avoiding these five deadly mistakes.

1. Not understanding the prospect's needs, or worse yet, completely ignoring them!

My needs were clearly listed - web maintenance, shopping cart and autoresponder administration. One of the offers I received listed typing, transcription, scheduling appointments and making travel arrangements as the services provided.

No mention of providing the technical skills I required.

If you're submitting a quotation to provide a product or service, make sure you understand what the prospect needs, then tell that prospect how you can meet those needs.

If you merely provide a list of what you offer with no reference to what the prospect is looking for, she will think you either a) don't pay heed to what you're reading, or b) just don't care - and either one of them will put your proposal into the round file.

2. Not walking your talk.

One bid listed web maintenance and design as a service offered, however, the bidder didn't have a site of her own or offer any references or testimonials for sites she 'allegedly' maintains.

If you offer a particular service that can be verified, provide testimonials, references and samples in your original bid so the potential client can corroborate them.

People are busy and if you don't give them what they want on first contact, they aren't going to take the time to contact you for more information when five, ten or fifty other proposals are giving them what they need.

3. Vague testimonials.

One bid provided a link to a web site where I could read testimonials. The testimonials were one and two liners followed by clients' labels instead of their names, locations, or businesses.

For example, "Betty does good work. - Accountant", "Betty always has her work to me on time. - Chiropractor."

If your services are worthy of receiving testimonials, there is no reason why the providers shouldn't approve the use of their name, business and town to validate the testimonials as authentic. Adding a picture creates even greater validation.

4. Don't meet requirements, but want the business anyway.

One proposal came with a note, "I don't know how to do what you need, but I'm willing to learn."

The thought and aspiration may be there and perhaps, you can learn, but ... if you're competing with many others who are qualified and can step in and start work right away, your bid will be discarded immediately.

Find out what kinds of services others in your industry are providing that you're not. Also, find out what kind of demand is being made for those services. If you discover numerous requests being made for a particular skill, consider learning that skill and get yourself into the game.

5. Don't make it all about you.

I received two offers that demonstrated no real interest in how they could meet my needs. The first went as follows ...

"I love working with coaches! I've been running my own business for "x" years. I have a degree in "x". I worked as a nurse's assistant for 'x' years, then decided to pursue my love of organizing, and I have ..." - there was no mention of skills that would meet my needs.

The second was similar ...

"Our company would like to offer you a free 1 hour consultation over the phone to tell you further information about who we are, what we do, and how we work." - does anybody care about the prospect and what she needs?!

One of the primary rules of marketing was missed in both.

When people are considering your service or product, they're looking for help or to fill a need. The only thing on their mind is "What's in it for me?" Nothing else. Nada. Zip. So make sure your entire focus is on what you can do for them.

If you're making any one of these five deadly mistakes, take corrective action right away.

Once you've mastered the art of how to communicate with your prospects and give them what they want, they'll be beating a path to your door.

2006 © Laurie Hayes - The HBB Source

Common Resume Mistakes


Avoid these costly resume mistakes!







Keywords:



common resume mistakes,resume mistake,resume,resumes,resume tips,resume advice,resume help







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Using a general resume.
===============

DON'T DO IT! You cannot successfully use the same resume to apply to several different jobs.

Your resume should be custom written for each job you are targeting. When you send out something generic, it shows apathy and lack of motivation. This is NOT the impression you want to send to your potential employers.


Irrelevant content.
============

For example, if you are applying for an accounting position, don't list your lifeguard position you held back in 1989.

Spouses, children, hobbies, and your favorite movie genre are also irrelevant tidbits that should remain private.


Creative fonts.
=========

Even if your choice looks easy to read on your screen, it may not be on someone else's screen.

For example, if I use Arial, Verdana, or Times New Roman, anyone with MS Word can view these fonts. If I were to use my cool Futurama Alien Font, most likely it would look all jumbled up on someone else's system.


"References Available Upon Request"
=======================

This statement is unnecessary. An employer assumes that if you are job searching that you have professional references readily available.


Objective statement.
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Your resume needs a clear goal, but the traditional objective statement is outdated. Hiring managers don't care that you want a "challenging position utilizing my experience and creativity..."

Everyone knows the objective is to get the interview. Instead, try using a headline followed by a compelling summary of your relevant skills. This is a better way to present what you have to offer your potential employer.


Using a resume to replace a job application.
============================

A resume is not a job application. The reason for leaving your last job, previous supervisors' names, and rate of pay don't belong on your resume. This is information can hurt you more than help you, so leave it off of your resume.

Common mistakes to avoid during a corporate event


Discover secrets of event organisers that you can learn for a successful event. Tap onto the mind of event organisers to acquire knowledge that you can only obtain through experinece in organising events.







Keywords:



corporate event planner, event planning mistakes, corporate event organiser, chillisauce, team buiilding exercise, corporate events, event facilitator, corporate event experts







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One of the greatest factors influencing the success of a corporate event planner is the experience acquired from previous engagements. There are just some things that can only be learnt through experience, with no amount of preparation adequate. This is precisely why some organisations have a preference to engage corporate event management companies such as Chillisauce, so as to ensure a successful and hassle-free event.

Nevertheless, as a corporate event organiser, we are open to sharing experiences with our clients with the aim of enhancing customer relationships. Thus, the following insights are some of our inputs on critical mistakes that should be avoided by anyone organising a corporate event.

More time for planning

Even if your corporate event may just be for two days, extensive preparations prior to the event will be required. Activities will need to be planned out, participants need to be confirmed and facilities as well as equipment need to be prepared in advance. Thus, it’s always advisable to have more time to plan for an event so as not to be caught unawares in any situation.

Activities should not be rushed through

Amidst budget and time constraints, many events have been organised to rush through a tight schedule without any time for recreation and rest. Therefore, the event turns out to become a stressful time rather than an enjoyable weekend. This defeats the purpose of running the corporate event in the first place, which also translates to a waste of money.

Control the booze

Although most employees may expect alcohol as part of the package, it may be wise to put a cap on alcohol consumption during corporate events. Many organisations had learnt it the hard way when intoxicated employees started behaving inappropriately during an event, disrupting other employees in the process. Furthermore, any team building exercise involving physical activities after alcohol consumption may place the company at risk of employees hurting themselves.

Set aside budget for a good event facilitator

The engagement of a good event facilitator for a beneficial and enjoyable event has always been overlooked. Indeed, a good facilitator will possess the skills required to ensure that all participants take part in the various activities. His or her good communication skills and team building content knowledge will ensure that the purpose of the event is achieved.

Business Marketing Mistakes: 3 Biggest Marketing Mistakes Every Business Manager Makes


Your idea of marketing may be costing your business big bucks. Learn what the three biggest marketing mistakes every business manager makes. By avoiding these pitfalls, you will make your marketing efforts more meaningful and effective.







Keywords:



marketing mistakes, marketing, business manager, marketing budget, help or hinder, business, 7 Marketing Mistakes, Terri langhans







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Who hasn’t let a typo slip by or misspelled the CEO’s name or printed the wrong phone number somewhere? Those marketing mistakes don’t warrant an article. In fact, just one word of how-to-fix-it advice is sufficient: proofread!

Here are a few more important marketing mistakes that just about every business manager out there makes, along with a recommended fix that will help you attract more business and get better results from your marketing, regardless of how big or small your marketing budget is.

Mistake #1: We think that marketing is something we 'do'.

"We need to do some marketing." It’s the first thing you think when you need to boost business. Problem is, when you think of marketing as something you 'do', you’re usually thinking about publicity, direct mail, flyers, email, ads and promotion. Marketing is much more than merely promotion, and it’s rarely a quick fix.

The real fix is to expand your definition of marketing. Instead of thinking of it as something you 'do', think of marketing as anything that helps or hinders the sale or use of your product or service. This includes: your location, the attitudes of the person who answers the phone, your name, pricing, policies, proposals, personality and more.

Before you write a promotional word, do a 'help or hinder' once-over. Make a list of what’s helping you attract business and what’s getting in the way. Figure out what obstacles you can quickly fix or remove? What 'helps' can you enhance or spotlight? Until the help-or-hinder homework is done, working on promotion is premature.

Mistake #2: We breathe too much of our own exhaust.

We are such big believers in our businesses that we can’t wait to show it off. We admire our attributes and inhale our excellence. Then we exhale it all into our marketing communications. The problem is, when you do that, your marketing is all about you. And people don’t care about you. They care about themselves.

If your marketing is going to get any response at all, the first thing it must do is connect to something prospects care about. Connect before you convince. Try this four-step exercise:

1. Describe your products and services. Get the exhaust fumes out.
2. Identify one or two attributes or attraction factors.
3. What is the benefit, the need or the want, that is satisfied by those attributes?
4. Why is that benefit important, personally, to the target audience?

For example, Joy dishwashing liquid (descprition) has real lemon (attribute) that cuts grease and leaves dishes shinier (benefit). What a nice reflection on you! (Connects to what a mother cares about.) Connect to what people want. Not to what you do.

Mistake #3: We all look alike.

A bank is a bank is a bank. Realtors, lawyers and consultants are a dime a dozen. The list goes on. But here’s the good news: the more two businesses look alike, the more important each difference becomes, and the more impact even the tiniest difference will have on setting you apart. Why?

Consider identical twins. What’s the first thing you do when you meet a pair? You try to find a little something to tell them apart. The same is true for your business. Your prospects are looking for a point of difference (just about anything )they can use to set you apart from your competition.

To find your points of difference, start with your points of contact, or 'touch points' in your company. Make a list. Business card, fax cover sheet, invoice, phone greeting, front door, home page, etc. Then look at what the competition does and ask yourself how you can do it differently. Just a little bit will make a big difference, because your prospects are looking for them.

For now, try the Help or Hinder, Connect Before You Convince and Find Your Points of Difference tools to make your marketing more meaningful and effective. Be wary, too, of unrealistic expectations, faulty research, deadly bullet points and lack of follow through-- four other common marketing mistakes.

Common Mistakes Small Businesses Make and How to Avoid Them


Unfortunately very few start up businesses make it beyond their 3rd year. Failure is usually down to a number of clearly identifiable mistakes, which if small business owners are aware of, can increase their chances of survival.







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small business failures, reasons for failure, closure







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Unfortunately very few start up businesses make it beyond their 3rd year. Failure is usually down to a number of clearly identifiable mistakes, which if small business owners are aware of, can increase their chances of survival.

Here are the top 10 common mistakes which small businesses tend to make.

Lack of Market Research

When a budding entrepreneur comes up with an idea for a new business he assumes that because he would buy such a product or service then everyone else will. This may be the case for day-to-day necessities but for other items this is usually not so.

It’s important that when you start up you carefully research the market to check that:

• There is demand at a level which would lead to a sustainable business

• People are prepared to pay the price required for you to make a decent profit

Undertaking market research may appear time consuming but the effort will pay off.

Poor Record Keeping

Some business people are not born administrators; they feel more comfortable getting out there and ‘doing the business’. Paperwork is too easy to ignore but can never be put off indefinitely.

Sales, purchases and other expenditure must be carefully documented, so you know whether you are making a profit or not. Invoices must be issued on time and chased up promptly if there is a delay in payment. It’s all very well having the sales but poor record keeping can hold you back.

Having your paperwork in order will also save you time when it comes to your accountant doing your year-end books!

Insufficient Capital

When starting off it’s easy to decide what capital is required for fixtures and fittings, machinery and stock. What many new business owners forget about is the cash needed to fund day-to-day requirements, i.e. cash to pay expenses before your customers pay you. This is known as your working capital requirement.

Small businesses can fail because they have insufficient cash to start off to meet these immediate expenses. If you wish to survive make sure you set aside enough cash to meet all your needs for the first few months.

Ineffective Marketing Or None At All

You cannot afford to treat the cost of marketing as an unnecessary expense. A business with no marketing is like waving in the dark – you know you are doing it but no one else does!

There are many ways to promote your business on a small budget; it’s just a case of being inventive and creative. What ever you do, don’t assume that people will quickly know you are in business – they won’t, unless you tell them.

Ingoring Changes In The Market Place

As a small business owner it’s very easy to get immersed in your business and not see what is happening around you in the market place. Always keep your eyes and ears open to what the competition is doing and what your customers want. Don’t get left behind.

Owner’s Attitude

Attitude is everything in business. Don’t forget that the real boss in your business is the customer. Running a business may make you feel important but don’t let this develop into an ‘I am better than you’ attitude. Do this and you will quickly chase your customers away.

Spending On The Wrong Things

Being in business can be exciting, especially as the cash starts to roll in! However, don’t be tempted to spend it on a new car, a house or just a good time. If you are to own a successful business then you have to keep some cash back to fund future growth. A business cannot grow without cash, so commit to spending business money on the business.

Dependent On A Small Number Of Customers

Don’t fall into the trap of setting up a business just because one person says they will buy from you every week or month. Setting up and running a business, which is dependent on one customer, is not a recipe for success. What happens if, one month after you have spent all your cash to set up your business, that customer says he has changed his mind and has decided to buy elsewhere? Unless you can find other customers very quickly you are faced with closure.

Before embarking on a new venture make sure you have a sufficient number of customers such that if a few go elsewhere you can still continue trading.

Growing Too Quickly

Surprisingly, growing too quickly can be a problem. You have to be disciplined enough to only take on work you can handle. If you are tempted to accept too much you could end up disappointing not only the new client but also your existing ones.

Also, don’t under-estimate the impact rapid growth can have your administrative burden. As I mentioned earlier, getting behind on the paperwork can have an equally damaging effect on your business.

Trying To Do Everything

Finally, the problem most small business owners have is the fact that everything falls on their plate. Inevitably this is how it’s likely to be in the beginning, when the limited budget means that staff are a luxury, but as the business grows be aware that you cannot continue to do all tasks. There will come a point when you become inefficient and not have enough time to complete everything in sufficient detail. Taking on an extra pair of hands will increase your costs but you will be surprised at how much time will be saved, allowing you to do what you do best – getting the business in.

Take a look at each of the mistakes and make sure that you don’t fall into these traps.