Custom Packaging and Shrink Wrappings: An Important Role In Selling Your Product

When manufacturers first consider a product, they often discount the issue of packaging. They seem to think such decisions can wait until the product is ready for production.

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direct marketing support services, distribution logistics, database management, mailing list database management, marketing,

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When manufacturers first consider a product, they often discount the issue of packaging. They seem to think such decisions can wait until the product is ready for production. In many cases this may be true. However, some thought must go into packaging very early in the design process; because if a product requires custom packaging or shrink wrappings this could play a vital role in the budgeting and marketing of that product.

Let us face it, as consumers we love custom packaging. Something unique and individual that helps pull us into the world of that product. And there is something strangely wonderful about shrink wrappings. It conveys that valuable message: This product was made for you and no one else. And ripping that shrink wrapping makes us truly take ownership of the product.
However, as much as we as consumers may like these things, we as business people understand that custom packaging and even shrink wrappings bring with them unique costs that must be evaluated. Custom packaging may require the use of industrial designers, it may require extra rounds of testing; and shrinking wrappings involve an extra layer of costs which may not be required on all products.

Custom packaging may also present storage and shipping problems. A custom package may not be as easy stacked on a warehouse floor, or as easily prepared for shipping. And although custom packaging often attracts consumers, it may do the opposite. For this reason, your product may need to go through focus group testing on the custom packaging alone. Another cost.
But, on the other hand, we all know a square box can be dull; and we all know that products without shrink wrappings look "cheaper" to many consumers. So where does that leave us?
It leaves us where we often find ourselves when faced with any business decision. It leaves us forced to weigh our options. However, we think there are series of questions you might consider which can help you weigh your options in smart and efficient manner.

In regards to custom packaging, ask yourself these questions: Is your product unique? Does your product require some special understanding or explanation? Does your product appeal to an upscale market? If you answered "yes" to any or all of these questions, then we feel that custom packaging should be considered. Unique products, products which require special explanation, or upscale products can benefit from custom packaging.

In regards to shrink wrappings, ask yourself these questions: Is the product perishable or viewed as perishable? Could handling the product by others easily damage it? And does cleanness or sterility play a role in the use of your product? Again, a "yes" answer to any of these questions means you should at least consider the use of shrink wrappings.

We hope this brief article has helped you get a handle on some of the issues you need to confront when making packaging decisions. Custom packing and shrink wrappings can add value and appeal to your product, but they come with a unique set of costs. Only by properly examining your product and its customer base will you be able to determine if your product is worth this additional expense.

Custom Printed Packaging Tape Can Carry Your Branding or Sales Message

Printed packaging tapes can be stock tapes that carry standard messages like FRAGILE, or can be custom printed with your own message. A custom printed packaging tape can act as your brand ambassador during the transit of the package.

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Printed Tape, Vinyl Tape, Polypropylene Tape, Barrier Tape, Off The Shelf Tape, Bespoke Tape, Custom Tape

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Printed packaging tapes can be stock tapes that carry standard messages like FRAGILE, or can be custom printed with your own message. A custom printed packaging tape can act as your brand ambassador during the transit of the package.

Just take adequate care to ensure that both the tape material and printing are good quality. Sub-standard tapes and printing can destroy your image, making people feel that you do not care for quality.

Ordering Custom Printed Packaging Tape

Select a packaging tape that is tailored to your packaging needs. Different kinds of tapes are needed for different types of packages. For example lightweight or heavyweight, single-wall or multi-wall, plain or corrugated, etc packages need packaging tapes of different strengths and adhesive quality.

Packaging tapes can be made from paper, vinyl, PVC, polypropylene or blends. Each has its own characteristics and strengths. The glue used can also differ in the speed and strength of adhesion, and suitability for different surfaces. You have to understand these differences to choose the right kind of packaging tape to meet your needs.

Get the tape custom printed with your company logo, name and contact details at the minimum. Custom printed packaging tapes can also carry additional short promotional messages if they are wide enough. Do the whole thing in a tasteful manner so that your brand image is enhanced, not damaged.

If you do not have the design expertise in-house, you can take the design services offered by suppliers of custom printed packaging tapes. With their experience, they can suggest a design that is tailored to the specifications of the tape.

The printing can be done not only on the outer surface of the tape, but also on the inside surface of the tubing that holds the tape. While this message will not go with the package, it might serve other purposes, as when you give plain packaging tape rolls as corporate gifts. More typically, it is the tape supplier who uses this space to remind the customer that it was they who supplied the high quality tape.

The Packaging Tape Real Estate

Marketing oriented companies will not let the packaging tape real estate go waste. With widths of 2 or 3 inches, and printable surfaces, packaging tapes offer a good medium for conveying your brand-building and business-promotional messages.

Several people will see the message on the custom printed packaging tape during its transit. Make them notice your message, through appropriate design, including the message itself, the background, the print quality and other elements.

Conclusion

The packaging tape used to secure your packages during their transit is a good medium for your advertising messages. Custom printed packaging tapes can act as brand ambassadors of your company with their tasteful design and quality materials and printing.

Packaging tapes must suit the packages. Thus heavyweight packages need stronger tape materials and adhesives. And the advertising message has to suit the selected tape. Clear, narrow tapes require a design that is quite different from one required by a 3 inch wide paper packaging tape.

Crazy about Packaging

Packaging makes a world of difference. It could be the same product, but with a different packaging and consumers go wild! Freelance Graphic Designer and Writer who normally strategizes such branding and packaging designs finds herself a victim of her own trade.

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packaging,package,design,branding,brand,sell,selling,marketing,advertising,advertise,promotion,promote,promotes,designer,designs,graphic designer

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“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘designer tissue’. So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The ‘suck ‘em in with good copy and fab color combo’. Hey, I am still a consumer, remember that. I am entitled to fall for nice packaging, I have a prevailing right to be human.

But they are so pretty…the packaging. I swear!

They have the ‘nature lover’ packaging, the ‘fruity’ packaging, the ‘woman on the go’ packaging, and then they have the ‘kids’ packaging. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated husband running after me in slow motion. It was definitely a ‘die-hard’ moment. You know, when the hero is running away from a bunch of wild bad men with machine guns, and they’re shooting at your feet or something…and there’s an explosion behind you…and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.

Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. If I didn’t like the packaging designs so much, I would find it comical enough. But I am dead serious. In fact, I loved the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my ‘must keep for reference’ clear folder. I don’t keep a lot of stuff in there because I am pretty selective about the designs that I like, but these packaging designs made the cut. They definitely did.

You see, this is the kind of thing that happens when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads…. “Hey, it’s PACKAGING! It’s what’s INSIDE that count. They’re going to THROW the PACKAGING away. So, why spend so much money on the packaging?” Maybe you’re also thinking that the money should go towards developing better quality products…for faster shipment options…or maybe the money should go towards spending potential clients to expensive dinners in Italian restaurants. It’s your call, really.

But this is what I have to tell you, as a graphic designer and consumer. The more effort you put into designing your packaging, more customers will stop and take a look at your packaging or what’s inside the packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to buy your product increases? Exactly.

You see, the role of packaging is to grab the consumer’s attention. And without an electrifying packaging, consumers are going to walk past the heaps and heaps of other competitor products…and yours…without even knowing you’re there! Your product is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice packaging. Once they stop and take a look, you’ve won the first round.

Think about it!