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Home Business Success - 5 Things You Learn From Your Ex-Boss

What corporate culture can teach you about starting and running a home based business.

Keywords:

home business, home based business

Article Body:

Copyright © 2006 Gobala Krishnan

In the past, everyone could take pride in working for large, multinational companies. The current trend of downsizing and outsourcing, however, has brought major changes in the employment landscape. One thing for sure, as job security becomes a thing of the past, many are turning towards starting their own home based businesses.

Job security has its merits, and a home business is, arguably, not for everyone. But for those who are interested in making this shift, a change in mentality is absolutely important. There are many bad habits that lie dormant in all of us. You need to change these bad habits and develop new good habits to survive as an entrepreneur. And in many cases these can be 'borrowed' from your existing or former corporate work environment.

Here are some new disciplines that you can borrow from your working life, to develop and to practice:

1) Ownership and Decision Making

In corporate culture, you are responsible only for what your job requires you to do. In most jobs however, you are hardly responsible for the survival of the company. Your contribution, as compared to the whole, is only marginal. You can make mistakes and get away with it. Your job is easily replaceable.

As an entrepreneur, however, you may find the world to be less forgiving. A mistake can cost you your entire business. It is vital for anyone who wants to start their own home based business to think about this fact. You have to realize that success in a home based venture is directly tied up to your actions, and you need to take responsibility for everything that happens.

In your own business, you need to go beyond your capacity at times, stretching yourself more than you would as an employee. Taking responsibility also means being able to make the correct decisions as and when needed. When you work from home, YOUR decision is final. Although it may a little scary for an entrepreneur at first, these habits practiced over time becomes second nature.

It sure beats having to put up with corporate red-tape!

2) Developing a Creative Mindset & Taking Risks

Companies hardly, if ever, reward you for being creative. They do, however, reward you for showing up on time and completing your daily routines. You are rewarded not for being outstanding, but for being average.

As an entrepreneur, you need to shake off the bad habit of doing things the usual way, the "way it's always been done" There is nothing wrong with using standard procedures and methods. In fact, sticking to the 'rules' can help you make a decent living. But if you want the big money, like I do, you need to start thinking "Outside the Box". A little bit of ingenuity in your business can save you a lot of money and time.

Ingenuity involves finding solutions to a problem. You may, at any stage of your home business, realize that you just don't have an abundance of resources. Resources in this context can be money, time, expertise or just about everything else that you need, but just don't have...

As you might have figured, creativity comes with risk. Doing something new is more risky than doing it the old way, but the payoff is incredible. Thinking outside the box might result in failure, just as well as it might lead to amazing success. But risk is not necessarily a bad thing, especially when it is studied, anticipated and even welcomed.

So what do you do?

Most home business challenges can be solved, even if you are not a genius or have thousands of dollars to spend. If you can just use your ingenuity, you can find a solution to these challenges.

Figure out how to make the best of your advertising dollars. Figure out how to save time and automate your business. Figure out how to complement your skills using the skills of others. Small steps like these can go a long way in determining just how successful you will be.

3) Making Your Own Rules & Organizing Time

Imagine you arrive at work one day and find that the punch-card machine has been removed. The company also fired your boss, and the new rules say that you can come in at any time you want, bring your wife and kids along, and take as many breaks as you want. Shorts and a T-shirts are now the standard, accepted work attire.

What would you do?

I know what I would do - absolutely nothing at all! I would take advantage of the situation, and do absolutely no work at all. As days go by, I get lazier and eventually become a total slob.

A home business environment is not much different from the scenario above. In the absence of corporate rules, you must develop your own self imposed "home business rules". Set a time for work, for play, and for household activities. If you just decide to "go with the flow", you often get no where at all.

I used to think that money was the most important asset of my home business. Being quite naive, I thought that with more money, I could be successful faster. After all, money is king. With more money, I could buy more "big time" advertising, hire assistants and equip my business with the best software systems.

It didn't take me long to realize that time is more important than money. Money simply cannot buy time. But with more time, I can all make all the money I want. Put in another way, I would say that MORE TIME is more important than just MORE MONEY. But none of us, not you, nor me, can have more than 24 hours a day at our disposal.

So, as a home business entrepreneur, we need to ultimately learn how to make the best use of the time that we have. This easy to say, but it will take discipline to see it through. Discipline is not easy to achieve, but it CAN be done. Just focus on doing a little bit every day, and stick to the timeline you had laid out, and you will get into the productive rhythm that comes with discipline.

4) Continuous Self-improvement

The home business arena is highly competitive. As an entrepreneur you will need to keep up with any event that will effect your business, for better or worse.

Corporations usually have mandatory training courses for all employees. If you are someone who attended these courses just to get away from doing work, or just to get some extra sleeping time in the class, then you need to change your attitude.

As an entrepreneur you must to find ways to enrich yourself with more knowledge. Take that accounting class, attend that local business seminar and read related books. Don't see these as additional expenses, see them as long term investment. An investment in knowledge, after all, yields the best return.

Every type of business is subject to slowdowns. If you do not continuously improve your skills and knowledge, simply throwing in more money or hiring more people when that happens will not solve the problem. The only way to move forward, to get to "the next level" is to acquire new knowledge. New knowledge opens up more opportunities for your business.

5) Commitment to Your Goals & Deadlines for Success

"I want this on my desk by 2.00pm".

Sounds familiar? Most of us seek a home based business because we want to escape the pressures of a 9-5 job. The word "deadline" may send a shiver through your spine.

The irony, however, is that deadlines are EXACTLY what you need to succeed in just about anything. As an entrepreneur, these deadlines always are, and must be, self-imposed. There are many book on how to set and achieve goals and I suggest you read as many as you can.

Having family around you can be used to your advantage. Communicate your goals to your wife or husband. Promise your kids a vacation when you've finished a major task. Soon, you will get little "bosses" running around telling you to stop watching TV and get to your work. Well, at least they are "adorable" bosses!

An excerpt from the book 'Think and Grow Rich' by Napoleon Hill (pg. 15):

...a great warrior faced a situation which made it necessary for him to make a decision which insured his success on the battlefield. He... gave the order to burn the ships that carried them. Addressing his men before the first battle he said "You see the boats going up in smoke? That means that we cannot leave these shores alive unless we win! We now have no choice - We win - or we perish".

They won.

And no matter what YOUR goals are in seeking self-employment and an entrepreneurial life, with commitment to your goals and determination to meet your deadlines, you too will win. Take the positive aspects of your current of former work environment to build a healthy and productive home business mentality to ensure that you are heading towards success.

Here's to your success. Cheers.

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Business success strategies – 5 Things I Did Right in 2005

Keywords:

business strategies, growing a business, business success, business success strategies, marketing, copywriting, creativity

Article Body:

All in all, I'm pretty happy with how 2005 turned out. My business is taking off. I've built a solid foundation to support even more growth (which I forecast for 2006) and I've even managed to take some time off.

I'd like other entrepreneurs and business owners to feel as good about their business as I do about mine, so I thought I'd take a moment to share 5 things I attribute to my successful 2005.

1. Attended seminars. This one is HUGE. Nothing beats getting out of your office and away from your computer and actually meeting people face to face. I've come away from these events with clients, joint venture partners, and more. (And that doesn't even include the great information I absorbed and was able to put to use in both my business and my clients' businesses.) If you only put one of my 5 tips to use, this would be the one to do -- that's how valuable I've discovered attending seminars to be.

2. Hired a coach. Again, this was another tough decision to make, but I'm really glad I did. It's difficult to see your business objectively, so having a neutral observer on your team is extremely valuable. Coaches help you get out of your own way (and believe me, that's a biggie for us entrepreneurs.) They can help you with both your inner game (your habits and mindset) and your outer game (your skills and business structure).

3. Started systemizing my business. Unless you want to be chained to your business night and day, you have got to start systemizing your business. Yes, all businesses should have systems in place, even if you don't have anyone else working for you and you primarily sell services. The best part is when you do have systems in place, your business suddenly starts running a lot more efficiently and effectively (and you can start sleeping better at night and relaxing on vacation).

4. Outsourced. For all you control freaks out there, this one is for you. If you don't start hiring some help, I guarantee you'll never be able to grow your business because you'll be constantly doing tasks you have no business doing. Do yourself a favor and get some help...NOW. I've just hired a project manager/director of client services, plus I have 2 backup writers and 2 virtual assistants. Building a team has been a big stress reliever for me.

5. Focused on my inner game. Shifting my mindset away from "freelancer" to "business owner" was another big piece of the puzzle. As soon as I made that shift, all the other four techniques fell into place because it suddenly made them easier to do.

It's tough to change your inner game on your own -- hiring a coach is probably the fastest way to do this. But there are some good resources out there if you want to begin dabbling in it first. Do a search and see what comes up, I started my journey with free ezines and articles.

Creativity Exercise -- Make 2006 the best year ever

Go back and reread my list. Now get out a piece of paper and start brainstorming ways you can integrate my tips into your business. Which one do you think will bring the quickest results? Which one will be more difficult for you to start doing? Which is the one you SHOULD be doing?

Have fun with this exercise, really play around and see what comes up. Don't censor yourself, just write down the answers that bubble up even if it doesn't seem right. You might discover something important about yourself and your business that might be the key to launching you forward faster than you ever dreamed possible.

Document Shredding: ‘Destroying’ The Things That You ‘Value’

Keywords:

document shredding,document shredder

Article Body:

What do the following industries have in common?

Law enforcement
Legal industries
Government
Banking
Health care
Financial service (brokerage)
Entertainment
Technology
Manufacturing industries

The answer: The above-mentioned industries regard information as a very important aspect of their operations. They are information-sensitive – they have a need to ensure that important and confidential data are secured and protected at all times.

What data are considered classified? Some are listed below:

Disbursement records (Wages, etc.)
Accounts records (financial statements such as the balance sheet, etc.)
Sales receipts
Bank records
Social Security records
Business letters
Customer information
Personnel records
Computer printouts
Computer discs or tapes

Why is there a need to protect such data? Industries are in constant danger of having such sensitive information to ‘fall into the wrong hands’ – people that are out to inflict damage, such as a discontented employee or a competitor, which could result to either of the following:

Bad publicity
Humiliation
Loss of staff or key personnel (probably to a competitor)
Loss of customers
Loss of job or running out of business
A possible indictment

This is why every information-sensitive industry needs a proper and secure records storage and management. However, such course of action usually requires much room (think of all those years’ worth of papers and electronic tapes piling up); it also incurs high costs. In addition, there will also come a time when the company will need to purge itself of the age-old materials. But these outdated materials will still be sensitive, and throwing away classified documents in a wastebasket will not do the trick – they can still be collected and sorted out, the information still made available to whoever would want them.

There is a truly a great need for a secure disposal of sensitive data, and an effective solution to this crucial aspect of an industry is document shredding.

Document shredding is a safe and secure option for discarding restricted documents and materials. In document shredding, sensitive files and records are destroyed, turning them into bits that can no longer be recognized; thereby ensuring that confidentiality is maintained.

The document shredding process is entirely flexible that it can adapt to any industry’s distinct requirements in destroying sensitive records. Depending on what would suit it’s needs, a company can either purchase it’s own document shredder or employ outsourced document shredding services, who can then perform the document shredding process on-site or off-site.

On-site document shredding provides industries with the opportunity to observe the actual shredding of their materials ‘on site’, right at their doorsteps. The use of mobile shredding vehicles and equipment will especially fit those who do not want their records to leave their site intact.

In an off-site document shredding, the document-shredding company collects the materials in security containers and hauls them in a safe location that may be monitored by security cameras where they are destroyed into little pieces. Aside from the surveillance cameras, industries can also send representatives to personally observe the actual document shredding process.

Once the classified records are destroyed in a proper and secure manner, the document shredding company will then provide its client with a “Certificate of Destruction,” which notes the date and time as well as the accounting of the materials shredded. This not only serves as a proof that the documents were destroyed properly; it also gives the client the necessary data for an audit trail.

There are many advantages in making use of the services of an outside document shredding company:

A document shredding service enables the company to save thousands of dollars by not having to buy a document shredding equipment and not having to worry of the depreciation as well as the maintenance costs.

A document shredding service also enables the company to save in terms of labor. Employees would not need to spend hours to do the document shredding. Employees can spend the time more effectively by doing their own jobs.

A document shredding company also helps the environment by recycling. Recycling is the final step in almost all the document shredding process. The shredded materials are collected and, through baling and/or pulping, can be used again to form other items such as boxes and copier papers, among others.

We cannot deny that protecting the interests of a company remains a crucial phase of every business, especially in this age of information. And with document shredding, we are not only securing an industry’s information, we are also helping the environment – a win-win solution.

Home selling tips are everywhere – some suggesting things you might never thought of, some are general ones you’re likely to find everywhere. But just because they’re common doesn’t mean we should stop making them. Here are some home selling tips of our own:

· Getting your clutter out of the way will not only improve the home showings, but also makes it easier for you to pack your things

· Finish off whatever new constructions you’re applying with your house. No buyers would want to finish what the seller left off!

· When negotiating with the buyer, throw your bad mood away. It’s hard to discuss price when you’re still upset about the buyer’s plans to cut down the tree you love. Maintain an interactive discussion and build up trust. Even if the offer doesn’t work out, keep up a good impression.

· Don’t let buyers’ offers sway you – consult with your attorney about the price offered. Usually there’s a period of three days for you to accept or reject an offer. Also be prepared for home inspections, as usually this happens during this stage of the home selling process.

Like I said in the beginning of the article: home selling tips are endless, when you start looking for them. Choose only the tips that would best suit your needs and capacity. And if you still haven’t found one, chances are you’ll find it soon.

You’ll find that there are a lot of things that you have to do in a day. You don’t want to spend all day on dinner, but you also want to keep in mind that a good and wholesome meal can be served within an hour. You’ll find that there are a lot of ingredients that can be opted out so that you are able to keep things simple and easy. It also depends on rather or not you are an experienced cook or a beginner. You’ll want to keep in mind that most people will struggle with some of the dishes, but you’ll be able to do a lot with just rice, veggies, and one type of meat.

Business Opportunities - 9 Things To Look For

Keywords:

home based business opportunity, making money

Article Body:

If you are considering striking out and starting a new business, you have probably been investigating what are known as "business opportunities". A business opportunity is usually a complete package that contains a product or line of products, and a marketing strategy for selling that product.

Any business opportunity worth considering will either have a track record that you can investigate and evaluate, or it will have a clear statement of the plan, the potential, and the up-front costs. Before investing any time or money in a specific business opportunity there are some things you should consider. Here are some of the more important ones:

How long has the business opportunity been in business? - Before investing time and money in marketing a business opportunity it is important to determine how long that business opportunity has been operating.

If it is a new concept that has not been proven in the marketplace, you have no assurance that it will even work.

Does the company have a fixed address and phone number? - This may seem obvious to you, but the fact is, thousands of "companies" operate with nothing more than a website and an email address. Many of them are here today and gone tomorrow. Make sure the business you intend to deal with has a fixed address, physical location, and established phone number.

Does the business opportunity have some successful members you can talk to? - Most business opportunities will show you "testimonials", but these are often untrustworthy. They could even be completely fabricated. Ask the owner of the business opportunity for names of real people you can talk to. Call them on the telephone and ask them to share their experiences with the program. This will not only provide you with valuable first-hand information about the program, but it will give you a list of advisors who many be happy to help you along the way.

How much initial investment is required? - In many cases a proven business opportunity with a successful track record will involve some kind of initial investment. This could involve an initial amount of product inventory, a program subscription fee, or possibly a piece of equipment required to produce or finish the product. You should not assume that a business opportunity that is free to join is a better investment. Usually a free-to-join business opportunity will involve other costs such as marketing and advertising fees. Nobody gives away "opportunities" for free.

What you have to determine is whether a specific business opportunity has a successful track record, is managed by honest people, and offers you a realistic chance of actually making some money. These are the things you must weigh against the entry costs.

What is the realistic income potential of the business? - Have a careful look at the numbers and projections provided by the business opportunity. Then talk with actual members who are using the program to determine if they have been able to turn those numbers into reality.

Are there extra fees such as yearly or monthly subscription fees, shipping costs, or minimum purchase requirements? - Make sure to get a detailed list of all the fees involved in operating the new business. These things may not seem significant now, but they can easily eat into your profits later.

Who controls the money? - When you generate sales for the business opportunity what assurance do you have that you will get your share of the profits? This is the primary reason not to deal with "fly by night" outfits that have no track record. Again, the best way to get an accurate reading on this is to talk with people already using the program.

Does the business opportunity supply marketing materials and person-to-person mentoring? - One of the most difficult parts of starting a new business is "learning the ropes". It can be extremely helpful to have advisors who have first hand experience in making the program work. The same goes for marketing materials. You will have enough to do without having to create brochures, ads, and newsletters for your new business.

How much control of your new business will you have? - Be clear on who owns the business, and who controls the way it is developed and marketed. You may want to diversify your product offerings in order to avoid being at the mercy of "head office". Remember that you are trying to create a business that has long term value. This will involve considerable investment of time and energy on your part. You don't want your business to be completely dependent on the stability and integrity of a single supplier.

The ideal business opportunity is one that is offered by a stable company with a proven track record. The business opportunity should require low initial investment and have high profit potential both in the short term and in the long term. It should allow you to build a profitable business of your own that will be a source of income far into the future.

Clutter and Chaos: two things that can give you enormous stress

Being organized is one sure way to beat stress. It is said that removing clutter in your home or at work can even help prevent anxiety attacks.

Keywords:

stress and anxiety

Article Body:

Clutter and chaos are the two things that can really cause stress and anxiety to just about anyone. People who often lose their car keys, billing statements, or just about anything important often experience a frantic search inside every nook and cranny of their home.

Constantly losing property and small yet important things can be such a time-waster. Add to that the enormous frustration of not knowing the location of something important at the time when you need that something the most.

But there is a way out of the clutter and chaos. Our lives shouldn't be too complicated or cluttered with a million and one things that we hardly need. Most people have piles and piles of junk, even expensive ones, in their garage, den, bathroom, sleeping quarters, and just about every room in the house where they can stash their hoard of goodies.

So how do we remove clutter and prevent chaos in the home or in the office?

The obvious answer is to keep everything in its proper place. Keeping surfaces in the home and in the office is important. We must be able to have a sense of order and constancy in how our lives and properties are arranged. The same works for any big or small office.

In practical terms, we must learn how to be good organizers. Having a filing cabinet where all important documents can be cataloged and safely kept is not just good for the office but for the home as well. The cleaner and tidier our surroundings look, the less distraction there will be. Another way of un-cluttering and reducing the semblance of commotion in your home is by setting aside spaces where you can keep things based on its category or type. For example, all kitchen utensils should be set aside in a cabinet in the kitchen. All tools and supplies for the car should be in the garage. In short, never mix different things in one place or container.

Here are more ways to find and take care of hidden clutter in your house:

1. Closets- have appropriate storage space for towels, coats, sweaters, scarves, and shoes. Make used of empty shoe boxes you can used it for your knick knacks or paraphernalia like stationaries, sewing supplies or scrap-booking supplies. Get rid of items you no longer used. You can discard it or donate it to charitable institutions.

2. Basement/Attic- Get rid of your old old holiday decorations, tons of unused boxes, broken toys and electronics.

3. Garages-You probably have some unused sports and camping gear stuck there so have those things put up for a garage sale.

4. Under the bed- there might be useless baseballs lurking under your bed and other things that shouldn't be there.

5. The cupboards in the kitchen- there might be broken cups and saucers, China and nonfunctional oven toasters and rusty waffle makers.

6. Filing cabinets/Desk drawers -your desk is an important place where you do some productivity so if your desk is so disarray with papers, pens, pencils and what have you, certainly it affects how you think and make decisions. It gives you an unfocused mind if you are surrounded with clutter.

Stress Busting Solutions:

4 Habits of a highly effective organize person:

1. Write Down-a small notepad or notebook will do. Write down the areas that you need to do the filing, cleaning, arranging, task to do or better yet used a calendar to program your de-cluttering activities.

2. A place for everything-find appropriate places for each items like your house and car keys, important papers, your magazines, the children's toys. the books,dvd's and labeling them is a aid that will help you remember

3. Clean as you go- make it a habit so it won't pile up and takes your energy for the clean up sessions. Clean up the mess as soon as possible.

4. Simplify- develop a system on which you can have routine and procedures for the whole family to work on. Deal with your mail, paperwork, bills to pay, laundry, errands like going to grocery or mall. Once you have develop a system be sure to maintain it in order to stay organized.

Greater Conversion -- Three Things Everyone Should Do to Get More Sales

Keywords:

web, design, company, website, conversion

Article Body:

Many more people want to buy your product or service, but they don’t end up doing it! That’s because many companies are stuck in the print marketing mindset, and don’t realize that there are a couple simple things that they can do online to increase their conversion rates. In this article, I’ll outline three easy to implement changes that will take those extra sales right to the bank!

1) Product / Service Image Size
Chances are you’ve got images that represent or depict your product or service -- that’s a common sense way to add familiarity to what you have or do! An eye tracking study has shown that small images are oftentimes overlooked and that medium sized images (210x230 pixels) provide near a 150% increase in the amount of time spent looking at the image. The same study has shown that people tend to focus their attention on photographs that contain a human face. Medium sized pictures with faces in them retain interest longer!

2) Linking Images
The same study showed that people click on pictures, even when there is no indication that the picture is a link. For those images of products, link the image to the product page where they can buy your product! For those images depicting services, link the image to the related service information page or a contact page! Always link your images to the next step of your conversion process!

3) Call to Action
Visitors that are interested in your product or service may not know what to do to get it. Or they may be interested enough to purchase or subscribe, but only if it’s easy -- otherwise they’re not interested. This often overlooked scenario is easily overcome by a call to action link on every page. The call to action could be as simple as "Find out more about XYZ Widget Model 3 here!" It could be a Buy Now button underneath an image. The most important part of content written for sales is to make that call to action. You’ll quickly see that doing so will have you smiling all the way to the bank! Always have your visitors do something!

After you’ve implemented these three simple changes into your website, sit back and watch your stats increase. You’ll find that getting more conversions is a very pleasing scenario! As one last word of advice, other eye tracking studies (and possibly the same one I’ve referenced throughout this article) have confirmed that many people let their eyes wander below a picture when there’s text below it. Use that to your advantage by placing "Buy Now" buttons underneath your images. Good luck!

Source: http://www.poynterextra.org/eyetrack2004/photos.htm

Creating a New Standard of Excellence – Six Things You Can Do

Below are six steps that you can take to continue to raise your own standards of excellence. These steps will make it easier than ever to stand out, be noticed, and have greater levels of success and satisfaction.

Keywords:

excellence, standards, expectations, exceeding expectations, success

Article Body:

Recognizing that the time had come to replace our hot water heater, my wife called our plumber to schedule an appointment. She placed the call at about 11 a.m. When the agent asked, “Would you be available between one and three?” Lori asked, “Which day?” The agent replied “Today of course.”

Hearing a strange noise coming from our furnace, another call was placed. Again, the appointment was made and the problem was solved the same day. (Are you surprised that the furnace and the plumbing company have the same ownership?)

Earlier this week my wife had a problem with her knee and after seeing our family doctor she was referred to a knee specialist - a specialist considered one of the best in Indianapolis. When she called for an appointment, I feared the worst. Instead, she had an appointment within 24 hours.

My guess is that as you read each of these short stories. You are surprised at the service we received. The fact is, this level of service should be the norm, but sadly isn't. Our experience has lowered the expectations of most of us.

The Good News

The good news in these examples is that it is easier than ever to stand out. When you are good, people will notice. When you are excellent, they will rave.

This goes for us personally, professionally, or as an organization.

Below are six steps that you can take to continue to raise your own standards of excellence. These steps will make it easier than ever to stand out, be noticed, and have greater levels of success and satisfaction.

What You Can Do

1. Get a current check on performance. Talk to those you served, whether your family, coworkers or Customers. Find out from them, how well you are doing in meeting their expectations. Listen to their feedback. Don't justify your current performance or blame others. Simply listen.

2. Determine the standard they want. Again, ask your Customers or those you serve for their input. Listen to their needs, wants and hopes.

3. Determine the standard you want. Remember that their expectations may not be very high based on their experience. Take their feedback and ideas into account, but remember that it is your responsibility to set the level of excellence you want to reach. Set the bar is high as you wish.

4. Under promise and over deliver. Taking the first three steps will heighten awareness and likely raise expectations immediately. As you work to grow your standards remember that you can reach your goal is small steps. Make promises based on your current capacity, not your fondest wish. Make the promise, then deliver more, then raise the level of your promise a bit the next time. Steady and slow wins the race – and remember it won’t take long to leave those you are racing with far behind. This approach will help you raise your standards, and the trust others have I you too.

5. Ask “what's not excellent?” This question will help you continue to find ways to improve your standards and delivery. Ask this question of yourself, of your teammates, and of other interested parties.

6. Measure performance. You've set new standards for yourself. The only way to reach them and maintain them is to measure your performance against those standards. Depending on the standards you are setting this may be very simple or quite complex. Don't make the measurement more difficult than necessary, but remember to measure.

It is clear that these steps have obvious application for serving Customers better. While I encourage you to consider their applications to customer service, I also hope you will consider using them in other areas on your life.

It's time to raise the bar. It's time to set new standards. Standards won’t raise themselves; we must raise them consciously and consistently. The steps above will help you take that conscious action.