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Building a Better Client Base in Five Easy Steps

Need to create a pool of quality clients? Try these five easy steps.

Keywords:

freelance, entreprneur, graphic, design, web, marketing, advertising, clients, work

Article Body:

So, it is that time. You are a working designer who has built a solid portfolio. You are as experienced generating concepts as you are comfortable sending them to print. You have carefully weighed your options and are finally ready to begin working for yourself. Congratulations! Now what do you do?

Assuming you are equipped to handle the administrative functions of trekking out on your own (which is another article in itself), the next step is to begin building a client base. However, if you want to be successful in this highly competitive profession, you must not only build a client base, but you must build a solid client base. To help you on your way, I have complied five tips for building and improving your client base that I have found useful in my own work:

1. Form Partnerships with Other Vendors:
When I was first getting started, my company was able to secure a contract with four major print centers which referred all of their clients who needed graphic design and typesetting work to us. In turn, we would complete the project and send the job back to the center to be printed. Not only did this provide us with a steady workflow, but we also established valuable relationships with new clients who would trust us with work in the future.

I highly recommend forming relationships with other vendors. Print shops often need designers who can provide them with print-ready files, small marketing and public relations firms often need a reliable designer they can send work to, and many designers get overloaded with work and would love to pass some on to others in need of it. Get out there, make friends, build relationships and you will find good work.

2. Network, Network, Network!
As you grow your list of contacts, you will find that something good starts to happen; you will gain momentum. When you build relationships you will find that the best way to gain new clients is through your established ones. Be clear to all of your clients about the services you offer and they will remember you the next time they hear of someone with a need you can fulfill.

3. Charge What You Are Worth.
This is one of the most difficult things for a designer when they first begin to freelance. Inevitably, the temptation to discount your work will always come. The most frequent phone call I get is one where the prospective client needs something “simple” but really means “cheap.” Resist temptation. While there are times when these phone calls can lead to valuable client relationships, the majority will often lead to more calls asking for discounted work.

Run the numbers beforehand. Establish your pricing and be clear about it with your clients. If you find that you absolutely must accept discounted offers, clearly represent how much you would normally charge and mark the discounts on the final invoice. This way, your clients will at least know what you would usually charge when they recommend you to others.

4. Learn How to Say No.
Learning how to decline projects is an integral part of working on your own. Bad projects eat your time, create frustration, and cost you money. Establish your criteria for accepting a project and stick to it. You are much better off seeking and planning for the right job, than you are accepting the wrong one. Accepting only the good jobs will help you network with the right kind of clients and produce better work for you in the future.

5. Stay Focused.
Focus! Focus! Focus! This is more of a tip for internal use than it is to outwardly seek clients. However, it is the most important advice I can give. So many projects remain incomplete because designers lose focus and turn their attention elsewhere. Whatever your goals are, write them down, create a plan, and stay focused on achieving them. Designers who run a tight ship are almost always the ones who achieve success in this industry.

Do Definitions Tell You How To Create A Better Business?

Keywords:

marketing, CRM, ecommerce, direct marketing, web development, web design, graphic design

Article Body:

When talking to people about what they think is involved in marketing, CRM, ecommerce, direct marketing, web development, web design and graphic design it is quite clear that most people have a confused and jumbled view about what they all are, what they cover, which is most important and which is easiest to understand.

It is nearly always the case that someone understands what is meant by graphic design – not a surprise, perhaps, as it has been around the longest and has it’s roots in “old technology”. Not only that research has shown that only 7 to 11% of all communication is verbal, the rest being non-verbal as messages can be communicated through “graphical” factors such as gesture; body language or posture; facial expression and eye gaze, clothing, hairstyles, architecture, symbols and graphics. So definitely not a surprise – we are very visual.

It is nearly always the case that people also believe they understand what is meant by web design – though many people blur it with web development. Again, probably not surprising, but, actually, probably not helpful either. Why not? Because if you don’t have a real ‘definition’ for something (definition = clarity and differentiation from other concepts) then you don’t know what you are buying. And, guess what, if you don’t know what you are buying you can be “ripped off”.

So we thought we would be boringly helpful and using Wikipedia and a range of other sources definitions (only so we are not accused of slanting the evidence) try to explain what marketing, CRM, ecommerce, direct marketing, web development, web design and graphic design really are.

We also thought we’d arrange them in what we regard as their order of importance to the success of your business – which is pretty much in reverse order to most people’s understanding of what they are and see if anyone can be bothered to read what could be “possibly the most boring and convoluted article ever” and challenge these views.

1. MARKETING: The most widely accepted definition of marketing on a global scale comes from the Chartered Institute of Marketing (CIM) in the UK which is the largest marketing body in the world in terms of membership. The definition claims marketing to be the "management process of anticipating, identifying and satisfying customer requirements profitably". Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion……… It is one of the company's management tools to ensure that products and services are developed according to market requirements, and that they are profitable.

2. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) includes the methodologies, technology and capabilities that help an enterprise manage customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures. Customer Relationship Management is a corporate level strategy which focuses on creating and maintaining lasting relationships with its customers. Although there are several commercial CRM software packages on the market which support CRM strategy, it is not a technology itself, rather, an holistic change in an organization's philosophy which places emphasis on the customer………. A successful CRM strategy cannot be implemented by simply installing and integrating a software package and will not happen over night. Changes must occur at all levels including policies and processes, front of house customer service, employee training, marketing, systems and information management; all aspects of the business must be reshaped to be customer driven.

3. ELECTRONIC COMMERCE, EC, e-commerce or ecommerce consists primarily of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks.......... It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange, automated inventory management systems, and automated data-collection systems. It typically uses electronic communications technology such as the Internet, extranets, e-mail, ebooks, databases, and mobile phones………. Internet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service, and sales.

4. DIRECT MARKETING is a discipline within marketing that involves the planned recording, analysis and tracking of individual customers' (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships………. DM uses non-addressable media as well as addressable ones. The important thing is that it seeks a response and it is this which the recipient, usually a marketer, bases their future actions, or contact strategy, on. In fact all DM is done through media, it's just that many, e.g. email, telemarketing, SMS, are "addressable". It usually is not taken to include face-to-face contact. Direct marketing is attractive to many marketers, because in many cases its effectiveness can be measured directly.

5. WEB DEVELOPMENT incorporates all areas of creating a web site for the World Wide Web. This includes web design (graphic design, XHTML, CSS, usability and semantics), programming, server administration, content management, marketing, testing and deployment. The term also refers to the "back end", that is, programming and server administration. There is usually more than one member that works on a given development team, each specialising in his or her own field. A web developer typically has more database, cgi, and engineering experience and develops the interface between the front and back end, undertaking programming tasks for a web site. This can include e-commerce applications or implementing a site search tool, for example.

6. WEB DESIGN is the design of web pages, websites and web applications using HTML, CSS and images. A web designer designs web pages. Usually a designer will produce a mock-up of a page in a graphics application (for example, Adobe Photoshop). Once you have approved the design, a designer can produce an HTML template, CSS files and all of the images needed to produce the web site.

7. GRAPHIC DESIGN is the applied art of arranging image and text to communicate a message. You can apply it in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.

Cheaper is Not Always Better

Keywords:

Telephone, telephones, phone, phones, telephone systems, telephone system

Article Body:

I work for a large insurance firm in the northwest, in an office with over 500 other employees. Management recently decided to replace our existing phone system as the old system was no longer meeting our needs. I and my co-workers were under the impression that they were going to update the system, as in "make an improvement", and that we would have late model phones with technological advancements galore. Boy, were we in for a surprise.

One day a few weeks ago, we all came in to find new phones on our desks. These were not the state-of-the-art communication devices we had in mind. Instead of the sleek, sophisticated, caller IDing, multi-line handling, LCD displaying wonders of the modern age we all dreamed of, there was a simple phone with a keypad on the receiver...not unlike what you might have had at home 15 years ago. In addition to the new phone, there was a sheet which explained in graphically painful detail exactly which series of buttons one would have to push in order to make this thing function properly. We had to now enter a digit to put someone on hold, enter a three digit code to transfer someone (one digit, dial tone, two digits) and enter a ridiculously long series of numbers to access our voicemail.

Needless to say, we were in shock. I knew it wouldn't take long before the roars of complaining would drown out the usual office din. Sure enough, by lunchtime our office manager came in to tell everyone that we were simply going to "try it out for a while" and that the company had saved thousands by choosing this option. I and the other employees were fairly certain that we had already lost thousands in reduced productivity that morning alone. Oh, well...it's their company, we just bring in the money for them.

For the next few days, we tried to get used to saying "hold, please, while I transfer you", removing the receiver from our faces and trying not to curse as we made a lame-duck attempt at pressing keys, listening and pressing more keys. It was a nightmare. We were getting pretty fed up with it, but just assumed that this was what we would have to deal with. Then, out of the blue, we came in one day to find real phones with real features at our desks. No more looking at the receiver while we frantically tried to key in numbers fast enough not to drop the call. No more ten digit voicemail "pins". No more of having no idea who was calling or where the call came from. Ahhhh, relief at last.

Later the same day, we heard a rumor circulating around the office that the VP of operations had returned from a two week trip to New York. His words, upon seeing one of the phones management had originally purchased on his desk were, "get rid of them". All it took were those four words from a higher-up to set things right. Unbelievable.

Building a better Brick-and-Mortar with the Billion-dollar Web

Keywords:

brick and mortar, retail, ecommerce, shopping, business

Article Body:

More than $117 billion passed hands from Internet shoppers to Internet vendors in 2004, according to the statistical research firm comScore. That’s billion, with a B. Compared to the year before, the figure represents a whopping 24 percent increase in sales. Compared to the early 1990s, when the Web was a questionable commercial venture, today’s $117 billion is proof-positive that the Web is the full-fledged money-making machine. It seems to be a big enough pie that any merchant with a Web site can cut out his heaping slice.

Not so fast. As any merchant who’s tried to take a bite out of the Internet will tell you, turning a profit online is not as simple as throwing a few pages together. Professional Web sites cost big bucks for design, consultation, and upkeep. Either you have to hire a full-time editor or technician to manage your Web store, or you need to pay three-digit hourly rates to contract Web professionals. Then you have to face fees for Web hosting, broadband access, and IT maintenance.

Even after you expend all of this capital and launch your Web site, you’re still not guaranteed anything. Your site will only be one among millions, if not billions. Yes, that’s billions with a B again. The Internet, after all, is like a clear sky on a dark night. How can you expect a customer to pick your star out from among all of the others that shimmer for their attention?

On the Web you’ll quickly learn that attracting your clientele—and building your Internet-based business—is just as tough as it was when you first started your brick-and-mortar shop. It takes smart investing, creative marketing, a little luck, and a lot more know-how.

What’s great about the business side of the Web, however, is that your old-fashioned know-how translates quite well on the Web. A great example is the timeless merchant adage: “Location, location, location.” This saying holds true on the Web, too. You can place your store’s site in a spot on the Web where no one will discover you, or you could position it on a “busy corner” on the Internet.

One such spot are online classified sites. These sites provide similar services as you would get from a newspaper classified. Sellers can place ads online that describe a particular product for sale. Buyers browse these ads and contact sellers when they’re interested. Online classifieds, though, are far more dynamic. They allow a merchant to display dozens, if not hundreds, of their goods with pictures and descriptions. And believe it or not, some online classified sites allow you to do this for free. Yes, that’s free with an F.

The benefits don’t stop there. As a merchant on a classified site, you can enjoy:

• A store that never closes. Your goods are for sale 24 hours a day, 7 days a week, 365 days a year. The Internet never turns off.

• A mall of online shoppers. Think of a classified site as a virtual shopping mall, with your grouping of ads under your own virtual storefront. By having a storefront, this allows you to have your own web page and listings, under the umbrella of the classified site.

• A chain reaction of shopping. “Real” shoppers go to a mall to visit one store, but often they end up browsing through all of the stores in the mall. The same is true of virtual shoppers. Even when they visit a classified site looking for one particular thing, they’re likely to “spill over” to your storefront out of curiosity. At the very least, it leads to advertising for your store; at best, business.

• An advantage over pure Web merchants. Your classified site will pit you against wily online vendors who only sell their wares on the Web. This is where your brick-and-mortar business comes in handy. It’s proven that shoppers seem to trust online merchants that have a real address and a real store somewhere.

• A solution to the intricacies of the Internet. Many classified sites can help with setting up your ads and with designing your storefront, providing you with instant IT IQ. For your buyers, the sites offer the security that Web shoppers demand to protect them from identify theft and fraud.

As mentioned before, many classified sites charge absolutely nothing for all of these benefits. The listings, the shopping traffic, the sense of business community, the advertising—you receive all of these perks for free. Oh, and don’t forget your piece of the $117 billion dollar pie.

Data Shredding Basics: Is Smaller Really Better?

Electronic data storage has become a standard due to the incredibly small space that electronic files physically occupy when compared to paper documents. However, this comes with its price: Electronic data is harder to erase, frequently misplaced, and often easy to steal. In this article we will cover some common misconceptions about how files are deleted and give you an idea of what to do to really shred electronic data.

Keywords:

data wiping, document shredding, data shredding, data erasing

Article Body:

Just as businesses need to destroy sensitive data, so too is there a need to shred electronic data from computer drives.

With increases in technology, it is simply amazing how much data can be stored in such a small physical space, and how often that data is recoverable if only erased using standard methods.
For computers, the equivalent of shredding is called wiping. If data is wiped from a computer it means that cannot be restored by any means.

Data wiping can be accomplished by using software which overwrites files or by using a 'secure delete' command instead of the 'regular delete' command to the operating system.

Why doesn't just deleting a document or file doesn’t work?

On many computers and the many standard operating systems, simply deleting a file and sending it to the trash bin will not delete the contents of the file it all! It may show that new space is available on the disk and it may show the file as removed from the operating system index, when in fact only the reference to the document was removed well actual contents remain somewhere on the hard disk.

In fact, the file has only become 'dispensable' space and may or may not be overwritten by other newer files. This allows for easy recovery of recently deleted files with various software tools or MS DOS commands.

Sometimes the files may be overwritten or partially overwritten and become unrecoverable, but there may still be traces, and with the right equipment and knowledge, much of this data can be mined from the hard disk.

The Unix operating system has a built in delete command which can be used, and there are various files deleting programs available for windows systems which overwrite the data repeatedly with random binary code making recovery extremely difficult. It intersperses random binary into the files and makes it so random that it is like it is deleted. This is sort of the computer equivalent of shredding paper materials.

One not of caution when using data shredders: It can be possible that after files have been deleted the files may move location. This may happen if the disk has been 'defragmented' and in some cases, may render shredding software ineffective because it doesn’t know where to locate the specific data to be overwritten.

Thus, many people say that really the only absolute ways to permanently get rid of data on the hard drive is the burn it, pour acid on it, or a degausser!

Disc encryption is another method available to increase the security of your data. There’s a program called PGP which can encrypt data before it is stored on a hard disk. The PGP or “Pretty Good Privacy” is an encryption program for cryptographic privacy and authentication. It’s pretty close to military grade encryption and can be used to protect data in long-term storage such as disk files. It requires a pass phrase to recover encrypted information

Other Data Storage Devices To Wipe:

Another device to look out for is flash memory devices, such as key ring size USB drives and memory cards. Data stored on these devices can often be recovered even after it has been erased. As of the time of this article there is no official method for destroying these devices. Overwriting may help, but pulverizing the storage is probably the safest option.

Due to the small size of these devices they are extremely easy to misplace drop or forget about… They are also easy to steal or smuggle. In Iraq hundreds and hundreds of these devices were stolen which contained sensitive data about US troops! It is thought that these were smuggled out in the pockets of Iraqi locals working and sold on the black market.

Care must be taken with these devices.

While electronic data storage has become increasingly popular due to the minute space electronic files physically occupy compared to paper, people should realize that the extremely small size comes with a price: They are hard to keep track of! Sometimes, smaller is not better. Electronic data can be harder to permanently erase, easier to misplace, and easier to steal.

Visit our website for more information about document shredding services.

Build a Better Online Press Kit

Online press kits are becoming more and more popular as a way to promote your business, however just having one doesn’t mean it will be effective. Here are some do's and don'ts to building a better online press kit.

Keywords:

media relations, online press kit, media room

Article Body:

Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package or fax.

Many businesses and publicists are embracing this new technology in media relations and are in a mad dash to develop online press kits of their own or for their clients. Like a Web site, an online press kit should contain certain elements, should make some features more prominent than others, and be simple to navigate. Here are some “do’s and don’ts” to consider before you dive in and begin creating an online press kit.

Online press kits Should:

Be easy to locate if linked to a main Web site. For instance, if ABC Bottled Water has a public or consumer Web site already established, a separate media room can be linked to the Web site’s home page. This link must appear prominently – either in the site’s menu or on the home page. Reporters don’t have time to search for it. Also, if the media room is linked to a “main” site, the media room should share the main site’s “look and feel,” so that reporters don’t feel link they’ve been forwarded to some unrelated site.

Provide materials commonly used by the media. A general press kit usually contains a backgrounder, FAQ, and profiles of key individuals/spokespeople. This is what a reporter will want to see when he or she visits your online media room. The purpose of providing these common documents is to minimize any extra work a reporter will need to do to get what he/she needs. Other important items to include are high-resolution, digital photos, high-resolution digital logo graphics, and of course, press releases. A good online media room will come equipped with a media library where all types of files can be uploaded, stored, and distributed, including general press kit materials.

Include the media coverage already received. When a company, organization, or individual has been covered by the media (preferably favorably), it helps to “legitimize” them. Be careful about copyright issues when reposting articles, though. If you or your organization has appeared in the media, use anything from audio clips, video clips, and links to media outlets’ Web sites in your online media room’s “In the News” page. Check with the media venue for reprint permission.

Include media contact information prominently. If the person handling media relations is not an employee of the company/organization, be sure that the contact info in the online media room directs reporters to the person who is. If a reporter reaches out and his/her request is lost in cyberspace, chances are, they won’t come back.

Online Press Kits Should Not:

Combine info for both the public AND the media. Ideally, the information provided for the media should be separate from content intended for the public or consumers. One reason is that it makes it more difficult for the media to find what it wants, and another is because it reduces your control over the info provided to the media. Messaging is very important, and while it can sometimes vary for the public, it should always be consistent for the media – after all, your messaging is what they’re using to cover you with.

Require a reporter to make numerous requests for additional info. There are always going to be some things that you do not want to provide online on a constant basis. This could include certain photos or ebooks. Keeps these instances to a minimum! In cases like these, it is fine to say “please contact us for photos of this event,” or “please contact us for a sample ebook.” Some media rooms have very limited file space, which may require you to upload low-resolution photos to save space. Asking reporters to contact you for high-resolution photos is all right, too. The point of an online media room is to provide the media with most of what it needs.

Be out of date. Update press kit materials as needed, and try to keep a current press release available – even if it wasn’t distributed on the wire or to reporters directly. By keeping a timely supply of “news,” in your media room, it will be obvious to the media that it receives your attention.

Other Helpful Tips:

Use links – not e-mail attachments! Media rooms with media libraries should allow you to upload your documents and create a URL to their location online, which you can provide to the media instead of an e-mail attachment. When was the last time you opened an e-mail from a stranger that had an attachment?

Have a blog? Link it to your online media room. Blogs are a great way to discuss your company, cause, or industry and are often used by members of the media when researching someone/something for a story. If you have one, add the link to your media room. If you don’t have one, consider getting one.

By following these tips and by putting yourself in the shoes of a journalist, you will be able to develop an online presence that is both informative and convenient. Do this and you’ll meet the demands of the media and increase the likelihood of gaining editorial exposure.

Defining A Better Fit For Your Data Center Outsourcing Needs

Data center outsourcing services are one of the most mature IT service categories available in the market. In Cybernet-SlashSupport is a leading provider of technology support services for enterprises and technology service providers.

Keywords:

Data center management, data center outsourcing, infrastructure management, enterprise it support, t

Article Body:

The key to a successful outsourcing relationship is identifying a partner who can provide cost-effective solutions with the relevant resources and the ability to adjust services as business changes over time. Outsourcing decisions should be made by examining whether an organization is effective and efficient in providing a function that is strategic to the business. IT operations and support organizations are often viewed as an overhead that provides a commodity function that can be easily and safely outsourced. However, IT operations and support functions may be core capabilities because flexible, stable and reliable operations are the foundation for enterprise applications and business processes. IT operations outsourcing proposals are often evaluated and executed with inadequate information about services and costs. The result may be an agreement that does not define the full set of services required, does not result in expected cost savings, and requires retaining a significant number of internal staff to close service gaps and monitor the outsourcer. Good business decisions are based on understanding services and costs, the impact of change, and the risk associated with IT services that do not meet business requirements.

What Should Be Outsourced?

Data center outsourcing services are one of the most mature IT service categories available in the market. In a mature market, one should expect external service providers (ESPs’) to understand market dynamics — as well as client’s wants and needs — and invest in making their services better, faster and less expensive. No “one size fits all” exists for outsourcing. The build-or-buy decision will be based on different criteria for different organizations.

Sourcing decisions may also be influenced to a great extent by factors such as politics and culture and economic stability. Therefore a long-term decision — typically, five to 10 years requires an ability to align IT with business goals, identify gaps in IT capabilities, understand the capabilities available in the market and determine how in-house and supplier responsibilities can best be shared.

Cybernet-SlashSupport is a leading provider of technology support services for enterprises and technology service providers. As a diverse end-to-end IT solutions provider, CSS provides flexible, customized solutions tailor-made to meet specific requirements.

CSS provides a complete portfolio of infrastructure management solutions and support services for geographically distributed network resources, 24x7. Our infrastructure management solutions are based on an architecture that is open and scalable thus enabling easy integration of vendor or customer-supplied tools. CSS provides infrastructure management solutions for a broad spectrum of servers, storage, networks, security, databases, desktops, and applications. By automating corrective actions, IT organizations decrease problem resolution time and improve system availability and reduce downtime.

At CSS Corp, our processes and systems are exclusively tuned to support the client’s operations, with extensive simulation labs and resolution focused environment. Our Centers of Excellence (CoEs) are dedicated to provide superior support services required to succeed in today's competitive marketplace. Our global delivery model provides flexibility, and ensures high quality service, cost savings, localization and reduced risk. We help enterprises drive software and IT process improvements by aligning their internal practices to industry best practices and frameworks such as CMM/CMMi, ITIL, RUP, ISO, SAS 70, COPC and BS 7799.

CSS supports and manages technology infrastructure platforms and applications for Fortune 2000 companies, and provides support solutions for products and applications from ISVs and consumer technology providers.

CAD Services in a better way

First of all, let’s have a brief introduction of CAD Services. Computer Aided Design (CAD) service is a type of computer-based tool, which can be used for drafting and designing related services.

Keywords:

cad services, cad drafting, cad outsourcing services, cad drafting services

Article Body:

First of all, let’s have a brief introduction of CAD Services. Computer Aided Design (CAD) service is a type of computer-based tool, which can be used for drafting and designing related services. CAD is used in a wide range of designing fields such as architecture, mechanics and electronics. These CAD services enable a user to prepare faster and accurate drawings with flexibility in the drawing process. It also allows a user to modify dimensions with least efforts.

CAD has many built-in features and helps in giving simple and easy accessibility to the user. CAD can be identified as a user friendly computer based services used for all 2D and 3D modeling purposes. Some of the services from CAD are: autocad drafting, cad drafting services, CAD Outsourcing, 2D modeling, 3d modeling, animation, CAD Conversion, mechanical drafting and design, architectural cad drafting and design. These services can also be utilized to design machinery and various other tools. This is useful for engineers, architects, advertising designers and 2D as well as 3D animation professionals. Architectural CAD Drafting and design would literally mean architectural drawing on Computer and getting your architectural drawing done in Digitized format. When it comes to designing of buildings, CAD is used in architecture as an efficient tool for designing all types of buildings. CAD can also be used by consumers in designing and developing various products. It can also be used as a mediator in other products. It is very useful in engineering processes to create conceptual designs and layout analyses of components in manufacturing methods.

Now when talking about CAD drafting software, CAD drafting software is used mostly for developing architectural and complex machine designs or drawings. CAD drafting software has all the primary features available in commonly used engineering CAD software. The most eminent characteristic of this type of software is that it allows users to differentiate components that is, to mark different components of a design with different color combinations provided with the software.

This helps in reducing product design time and improves the effectiveness of the designed products. Nowadays, the most advanced CAD drafting software available in the industry can support up to sixteen million color variations. Moreover the graphic user interface (GUI) provided with the software continuously prompts the user to color each and every new component that is added to the design products.

Extranets: Better than email for group collaboration

Companies prefer using an extranet over email to communicate with their team members, clients, and suppliers for document sharing.

Keywords:

intranet, extranet

Article Body:

Companies increasingly prefer using an extranet over email to communicate with their team members, clients, and suppliers for document sharing because it ideally suits the groups engaged in collaboration; whereas, email is best-suited for one-to-one communication only. Generally email programs are ineffective to prioritize messages and attachments. In an email, everything arrives in the same place and in the same order in which it was sent. Whereas, with an extranet, all project related documents are automatically captured in a folder dedicated to the particular project.

For instance, if a company intends to send a power point presentation to a specific group engaged in a particular task through email, it has to break the presentations into small parts with each section attached to a separate email. The sections do not arrive at the same time, which could create confusions for everyone involved. However, with an extranet all these presentations can be sent at the same time, all intact, automatically filled into a single project folder with all the other related materials.

Moreover, extranets generate automatic email alerts, informing the recipients that the presentations are available; they also provide a comment function that allows each user to share their point-of-view.

Extranets can handle large files

Additionally, an extranet can handle any size of document for document sharing purposes. With e-mail, however, there is a risk of large attachments not passing through the company firewall. An extranet assures that important documents get to the right place, ready for instant response, and puts related documents and messages together. Thus, the budget, schedule, strategic plan, power point presentation, notes, and comments - all appear on the same page. There is no sorting required through a long list of unrelated emails.

Although an email is electronic and instantaneous, it is not a project management tool and does not offer many collaboration functions, whereas an extranet supports the concepts of an organization, workflow, and security. Therefore, extranets can effectively organize a company’s marketing, external and internal communications.

A secure environment

In addition, many extranets are secured with 128-bit SSL encryption. Email, on the other hand, can be accessed by anyone and does not protect the confidentiality of a company’s information.

From Better To Best - Corporate Branding

Keywords:

corporate internet branding,corporate branding strategy,corporate branding and identity,corporate branding creative agency,branding corporate promotional

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Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company starts out by thinking of a name. A law firm, for example, commonly uses the names of its associates, like Smith, Johnson and Brown Law Firm. The name of a woman's specialty shop should be something sensual and exciting, like Victoria's Secret or Bare Essentials. A clothing line should boast the popular designer's name. Corporate branding does not just involve the company name. It also includes the corporate logo design and the overall company image. More importantly, it conveys your corporate identity. When you think of computers, Microsoft comes to mind. Instead of photocopier, you think of Xerox. Toothpaste equals Colgate. Coming up with the perfect brand name that will stick to the consumer's mind is as important as coming up with the finances to start a company - be it big or small.

1. First Impressions Last

When you distribute a business card, see what dominates that small piece of paper. Brand names and logos. Bland brand names never work. When you think of a name, follow these rules:

- Be original.

- Do not be overly creative - business cards must be functional. Sure a uniquely sized/shaped card might generate interest but it's very hard for a secretary to file in a business card rack.

- From your options, choose one that has a global appeal.

2. Branding

In today's global marketplace, a brand is considered as a valuable corporate asset and a marketing tool for success. Thus, you should always give careful consideration to different cultures if you plan to conquer a worldwide market.

3. The Simpler The Better

When creating the company logo, it is much more advisable to be creative and distinctive. The more conservative designs apply to a target market of the same kind. If you apply the same concept to a company whose customers are supposed to be young and hip, they will fall asleep as soon as they hear your brand name and see your logo. With a younger clientele, it is best to be energetic and creative when thinking of corporate naming and branding.

4. Brand Name Equals Image

With the Internet being considered as the most powerful marketing tool, it is very important that your customers remember something distinctive about your company. Give out a clear picture of the message that you want to impart and the image that you want to project. Strong graphic design is the ace up your sleeve to leave a lasting impact of your company.

5. Be Consistent

Corporate branding takes time. It includes your company name, your logo, your customer service, the staff, the building location, the state of the offices, even your maintenance staff and the company vehicles. As years pass, your company develops a certain reputation. It is a good thing if, upon hearing the name of your company, people would immediately associate it with the service or product that you represent. Make sure that you stick to the corporate image that you want to project.

6. Create A Powerful, Branded Web Site

Marketing though the Internet is yet another aspect of corporate branding. You should develop a distinctive, informative and complete web site. This is so that customers would have a clear understanding of your company profile.

7. Research, Manage, Dominate!

Try visiting websites which offer corporate branding and advertising services. Better yet, look for the people behind the big companies and ask or research on how these establishments have gotten to where they are now. check on their corporate structure and how they began. Make sure that the people who make up the corporate ladder have enough enthusiasm and confidence about the company which should rub off on the rest of the staff. It would never hurt your company if you have a good personnel attitude and an intense pride of work.